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Costco apologizes to shoppers who couldn’t purchase Kirkland Signature golf balls

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Costco’s Kirkland Signature golf ball is arguably the hottest new product in the golf world, and so far the company has been unable to meet demand — so much so that Costco issued an apology to its members who unsuccessfully tried to purchase Kirkland Signature golf balls yesterday.

Costco_apologizes_Kirkland_Signature

After being sold out for weeks, the golf balls were restocked on Costco’s website on Dec. 20 at 11 a.m. EST, but were sold out again within 30 minutes. Widespread slow site speeds and errors were reported on Costco’s website by shoppers trying to purchase the golf balls, including me.

Like other products by Costco’s in-house brand, Kirkland, the company claims the new golf balls deliver performance on par or better than leading products at a reduced cost to its members. And according to slews of GolfWRXers, the claim is valid.

The Kirkland Signature golf balls have spawned a 111-page thread in our forum that has racked up more than 312,000 views in four months. We first highlighted the craze on our Front Page in October — “Golfers are going CRAZY over Costco’s Kirkland Signature golf balls” — and the article has been viewed more than 181,000 times.

Like the golf balls played on the PGA Tour, the Kirkland Signature uses a multi-layer, construction and a urethane cover, but Costco sells the balls for a drastically cheaper price: $29.99 for 24 golf balls. That breaks down to an average cost of $1.25 per ball. Market leaders Bridgestone, Callaway, Srixon, Titleist and TaylorMade sell golf balls with similar designs for between $3.16 and $3.99 per ball in the U.S.

The Kirkland Signature golf balls use a four-layer construction and are produced by golf ball manufacturer Nassau Golf Co. Ltd in South Korea, which also makes its own line of golf balls.

66 Comments

66 Comments

  1. Cray Cray

    Jan 12, 2017 at 9:00 pm

    As of today 1/12/17 – Kirkland Signature golf balls are no longer even on the Costco site. Not out of stock…Off the site completely.

    • Moe Mow

      Jan 13, 2017 at 8:57 am

      I saw that the other day. Ive been checking their site regularly to see when they would be back in stock… When I checked a couple days ago the Kirkland balls were no where on the site.

      I was trying to figure out the reason???….

      maybe they are not selling anymore?
      maybe they will bring them back at a higher price?
      maybe they took them off completely because they were getting too many inquries about them?

      what ever the reason I hope its not to raise the price… that would put me off

    • Alfredo Smith

      Jan 18, 2017 at 3:21 pm

      I have read that it was basically a ‘one time buy’ and that a 3rd party, not the OEM made the sale, which will never happen again because the original manufacturer knows what transpired and will not undercut itself. Important fact is that the ball was an over-run of a euro tour ball!

  2. TBE

    Jan 8, 2017 at 6:09 pm

    Best ball ever made, better than most Tour Ball in the market today. Dont care how much the price 15 or 60 a dozen these balls is in the bag and replace my current gamer v1x.

    The ball performance comparable to 2009 TM RED LDP, and longer that the original Topflite gamer V2 the green box which i gamed before.

  3. Atlantagolf

    Dec 23, 2016 at 11:30 am

    I got to try them out when they first came out and loved them. I spread the word within my circle of friends – What a stupid I am! – Now I can’t get any more of them.

    I wish Costco had a way to find those members that are price gouging them on eBay and ban their Costco memberships for life!

    • James

      Dec 23, 2016 at 9:44 pm

      Yes, if you play these at $15 a dozen their is no way you will ever pay more the $15 a dozen for any brand golf ball….(yellow and pink ball users excluded).(High Level ball users may not go for them) How could you pay $15 or more for any WILSON< TOPFlITE<Pinnacle<Bridgestone etc again.

  4. Dennis Jones

    Dec 22, 2016 at 9:26 pm

    A few hours later they were for sale again but only for about 30 minutes. I was able to get 2 dozen.

  5. golfstarclient

    Dec 22, 2016 at 7:10 pm

    I don’t see Costco being able to meet the demand anytime soon. I’ll check their website again in a few years. in the meantime Steinmart has refurbished prov’s for $14.95.

  6. TheFootballGolfer

    Dec 22, 2016 at 6:02 pm

    I understand the hype. I was able to buy some last time and by far a great ball. Only downside is durability of ball. Seems to scuff easier than most tours balls. But at the price who cares.

    This will be my ball for a while.

  7. Charlie

    Dec 22, 2016 at 10:26 am

    Generalize much?

  8. david

    Dec 22, 2016 at 9:27 am

    I’m happy you guys and gals all are so supportive of the golf industry, that’s what makes our economy better. Me though, I’m just a cheap sob, at the age of 61 and 80 plus rounds per year I’ve never purchased a golf ball in my life. I find about 20 balls per round but only keep the Pro V’s, Taylor mades and Srixons. Finding golf balls is a great distraction while waiting for others to play. I give balls away or hit them out at the range I’ve got so many. I never did figure out why people actually buy them!

    • ooffa

      Dec 22, 2016 at 12:42 pm

      you must be a joy to play with or to play behind.

      • arnold palmer

        Dec 24, 2016 at 8:26 am

        I was just thinking the exact same thing.

    • Titty681

      Dec 22, 2016 at 3:29 pm

      I am the same with clubs. I never buy new clubs. That’s why I have a bunch of wedges and short irons I find near the green, in by bag. I even found a driver one time. Maybe one day I will find a putter but until then I will keep blade-ing my wedges until I get the ball in the hole.

      • 2ndShot

        Dec 26, 2016 at 10:07 pm

        So, you are the guy that kept my favorite wedge !! There should be a rule that demands that all lost clubs be returned to the clubhouse and kept there for at least 2 weeks before being given to the finder.

  9. Mad-Mex

    Dec 22, 2016 at 5:05 am

    Those bashing these balls and defending Pro-V 1’s are the same elitist golfers who we all see at the tips, playing the most expensive clubs then drible the balls 10 yards short of the Ladies tee’s,,,,

    Just like I tell those who bash Cameron fans (and I am far from being one) no one tells YOU how to spend your hard earned cash, don’t tell others how to spend theirs.

    • Tim

      Dec 23, 2016 at 9:34 pm

      Agree, if spending for the best is what makes your golf fun for you, do it…..if your going to play from tips and do not belong there then go straight to ball and keep the game moving..no one on a daily round needs to follow the BS idea of waiting your turn to play…here is a sign that should be around every tee box and every green “NO ONE NEEDS TO WAIT AND WATCH THEIR BODY PLAY BEFORE BEING READY TO PLAY THEIR SHOT” WAITING YOUR TURN TO PLAY ONLY BELONGS IN HIGHER LEVEL TOURNAMENT PLAY, AND MAYBE, BUT NOT IN STONE, ROUNDS OF GOLF ON PRIVATE COURSES.

  10. Forsbrand

    Dec 22, 2016 at 4:56 am

    Is it because these golf balls are very long and controllable or the fact that I you play with a fifty yard slice or hook they’re so cheap that if you lose them it doesn’t matter?!

  11. mp37

    Dec 22, 2016 at 3:46 am

    I dont know where you guys play but the courses I can afford do not have those US Open greens. I don’t need tour balls that check up too much too early and last only a round.

  12. BJB

    Dec 22, 2016 at 2:47 am

    snuck on the site and ordered 4 dozen this afternoon…we’ll see if they actually show up, no idea how they randomly went back on sale the next day after selling out

  13. moses

    Dec 22, 2016 at 2:01 am

    This shortage got them a bunch of free marketing and will be a staple for golfers for years to come.

  14. TR1PTIK

    Dec 21, 2016 at 9:04 pm

    This is the dumbest fad ever… Most golfers have little to no real need for a tour level ball and could just as well play any ball available without affecting their crappy score. If you just wanted to save money you could have picked up 72 Maxfli’s from GolfGalaxy during their Black Friday sale for $30. Pretty sure Wilson Fly’s are almost always like $5 for 15 at Wally World as well.

    • Charlie

      Dec 22, 2016 at 10:25 am

      You’re new here, aren’t you?

    • 2ndShot

      Dec 26, 2016 at 10:19 pm

      I don’t run into too many guys still using wooden clubs and featheries !!

  15. Brian K

    Dec 21, 2016 at 8:09 pm

    Nassau in Korea is the main factory for most of Taylormade balls.

    • James

      Dec 23, 2016 at 9:48 pm

      Check that pro level balls for taylormade are made in South Carolina. Korea is home to second level balls such as all the two piece models…..

  16. Teaj

    Dec 21, 2016 at 6:37 pm

    There are some things that you cannot account for, one of which would be beefing up your bandwidth to support a higher than normal usage. On top of that why would you spend the extra bucks to do so for a single product release that will most likely not happen again for a while. The only way to get around this is to release it in stores and let the members have dibs… just saying.

    have a good one

  17. Taylor

    Dec 21, 2016 at 6:20 pm

    Remember the Lady ball?

  18. ooffa

    Dec 21, 2016 at 5:15 pm

    titliest should apologize for over charging all these years!

  19. greg

    Dec 21, 2016 at 3:08 pm

    What is reeeeeally crazy is the asking price on some of the Ebay listings.

    • Brian

      Dec 21, 2016 at 8:26 pm

      And why the heck would you spend Pro V1 or B330 prices for these balls? The whole reason for their hype is because they’are as good as those ball for cheap. If you’re going to pay brand name prices for the K-Sigs, you’re defeating the purpose.

  20. Big Mike

    Dec 21, 2016 at 2:19 pm

    Logged in well before 8PST /11 EST and could not buy them. Come on Costco get the production lines running.

  21. Mark

    Dec 21, 2016 at 2:15 pm

    Zak, you are capable of better writing than this – “Like other products made by Costco’s in-house brand, Kirkland..” and “are produced by golf ball manufacturer Nassau Golf Co. Ltd in South Korea”. Only one company makes/produces these balls.

    • Zak Kozuchowski

      Dec 21, 2016 at 2:22 pm

      Mark,

      My mistake. I did not intend to imply that the balls are manufactured by Kirkland, and have edited the story to eliminate the confusion.

  22. Chuck

    Dec 21, 2016 at 1:16 pm

    It would seem that even Costco knows that this is the sort of advertising that money can’t buy. I love the apology. It generates a whole new round of advertis- er, stories in the golfing press and sports pages.

    I wonder how many new memberships they get out of this.

    If they really are Nikes, I hope they are RZN Blacks. (My favorite discounted/discontinued ball from last year.

    Speaking of what balls really are, is there any good comparo photography of Kirklands, Pro-V’s and other urethane balls sawed in half?

    • Launch monitor

      Dec 21, 2016 at 3:23 pm

      who cares whats on the inside, look at the performance specs on this site head to head with Titleist instead….they actually exceed the prov1 and are equally as durable if not better.

  23. ahw74

    Dec 21, 2016 at 1:01 pm

    It wouldn’t surprise me if these were nike balls rebranded.

    • Jalan

      Dec 21, 2016 at 3:41 pm

      Nike’s better balls were made by Bridgestone. Kirkland made by Nassau Golf Co. Ltd.

      I bet you know who the guys on the grassy knoll were, too.

    • Jalan

      Dec 21, 2016 at 3:45 pm

      Big on conspiracy theories, too? Higher end Nike balls are made by Bridgestone. Ksigs are made by Nassau Golf Co Ltd in Korea.

      I’m guessing you know who the guys on the grassy knoll were, too.

    • Golfguru

      Dec 30, 2016 at 10:18 am

      They’re not.

  24. Steve

    Dec 21, 2016 at 12:55 pm

    I got online as soon as the “out of stock” went away and took maybe 5 minutes per key stroke, which seemed forever, but I did manage to get 2 boxes. I hope they live up to the hype. Not a big fan of the eBay sellers but I guess it is always a case of supply and demand. I am glad they limited the purchase to 2 boxes.

  25. Canadian Boy

    Dec 21, 2016 at 12:28 pm

    Who quotes themselves when writing an article to show an example of an issue ? Lol . Too lazy to spend an extra 30s using the search feature on Twitter

  26. DJ

    Dec 21, 2016 at 12:19 pm

    sell them in the store. golf balls for $29.99 plus tax is nice, but throw in a hot dog and soda for $1.62 and that’s a deal

  27. Jim

    Dec 21, 2016 at 10:56 am

    Skip them and buy Snell MTB balls instead. Not that much more and they get delivered in a couple of days too. Great quality and a lot less costly than the ProV1’s out there. Same idea as the Costco ball, just done better in my opinion.

    • Joe

      Dec 21, 2016 at 12:00 pm

      Huh? Snell is 31.99 a dozen. How is that “not much more”? math seems to indicate that you could get 6 dozen($75) for about the same as 2.5 dozen Snell($78).

      • Jim

        Dec 21, 2016 at 2:54 pm

        OK, so it’s a little exaggeration on my part. My point is there are other options that cost a lot less than Prov1s is all.

        • Tim

          Dec 21, 2016 at 3:17 pm

          Ok if you want a good ball for $20 a dozen try the C-4 at MG GOLF…

      • Math Man

        Dec 21, 2016 at 8:29 pm

        6 dozen at $29.95 (2 dz pack) would be $89.85…. not $75.

    • Brian

      Dec 21, 2016 at 8:30 pm

      For just a couple of bucks more than Snell, I can walk into my local super store and get B330’s for 3 or 4 bucks more and don’t have to wait for shipping.

  28. Steve S

    Dec 21, 2016 at 10:32 am

    Glad I got my 2 dozen back in Nov. I wonder what this is going to do to Titleist and callaway ball sales? Lots of folks getting Kirkland under the tree this year?

  29. BradT

    Dec 21, 2016 at 10:10 am

    I grabbed 5 boxes back when they allowed that many. Havent been able to play them a ton yet but what I have im really impressed. 60 sum bucks for a dozen pro v1’s is ridiculous. Hank haney leading off his show talking about them and mygolfspy report as I type this. Of course hes bashing them.

    • IHateGolfIsAwesome

      Dec 21, 2016 at 11:32 am

      Screw that shill, Haney. He sells swing snake oil for his betterment, not yours. Sold out his student for a few bucks. I don’t believe very much that comes out of his mouth.

      • R0B

        Dec 27, 2016 at 7:45 pm

        +1…
        Haney is lame.

      • Swingblade

        Jan 7, 2017 at 3:06 pm

        Haney is far beyond lame. He’ll say anything if he can make a buck.

    • Lester Diamond

      Dec 21, 2016 at 12:19 pm

      Hank Haney is a hack.

    • AA

      Dec 21, 2016 at 1:52 pm

      Hank Haney is God.

  30. Tim fish

    Dec 21, 2016 at 10:03 am

    I hit the ball . Found it to be very high spin of the driver and 20 yds. Shorter than pro v 1 x

    • AA

      Dec 21, 2016 at 1:53 pm

      That’s the truth.

    • Joey5Picks

      Dec 21, 2016 at 3:54 pm

      20 yards shorter? I don’t think that’s possible as Titleist themselves say the difference between all their balls is 3 yards max.

      • Tim

        Dec 23, 2016 at 9:38 pm

        your not counting the fact anyone can hit a ball shorter if it is in his head the ball is going to go shorter. as far as Titleist is concerned that 3 yards max is only when hit by a consistent swing PRO. Lot of guys/gals used to playing a PROV 1 level ball will hit say a Titleist Velocity to far every time.

  31. Dennis Jones

    Dec 21, 2016 at 8:30 am

    I got 2 dozen in the cart and 2 hours later, I got a notice that they couldn’t process my order because they were sold out. I don’t think they expected the heavy rush on their website.

    • cgasucks

      Dec 21, 2016 at 10:01 am

      That’s not right…once the items are in your cart they’re reserved for you and nothing would take tat away from you.

      • Michael Moran

        Dec 21, 2016 at 10:07 am

        Not true. Because at checkout some people bump quantities and with simultaneous uploads on a crowded server, it’s not only possible, but likely.

      • Scott

        Dec 21, 2016 at 11:45 am

        Hold on for something in your cart for 2 hours? How about 2 days? Or 2 weeks? Although I agree that someone should be able to complete their purchase in a reasonable amount of time before losing the item, that would not be a very good business model to hold something forever.

      • Jalan

        Dec 21, 2016 at 3:43 pm

        Not so.

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Whats in the Bag

Christiaan Maas WITB 2026 (June)

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Driver: TaylorMade Qi4D LS (8 degrees)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 9 TX

Irons: TaylorMade P770 (3), TaylorMade P7CB (4), TaylorMade P7TW (5-PW)
Shafts: Fujikura Ventus Black HB 10 X, True Temper Dynamic Gold X100

Wedges: TaylorMade Prototype (50-SB09), TaylorMade MG5 (56-HB12, 60-LV07)
Shafts: True Temper Dynamic Gold S400

Putter: TaylorMade TP Juno

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Christiaan Maas’ clubs here.

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Equipment

TaylorMade MySpider Tour and Tour X: More customizable build options now available

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TaylorMade Golf’s MySpider program underwent a substantial overhaul over the last month. Firstly, the company launched the option to customize the Spider ZT model, and now the program has returned with the MySpider Tour and MySpider Tour X.

The revamped page now gives golfers complete control over every visual and functional detail of their putter on the popular Tour and Tour X head, with every cosmetic idea thought of. In MySpider Tour, golfers can choose from four head finishes, 16 paint fill colors, nine Surlyn face insert colors, three aluminum insert options, six sightline configurations, and four hosel options — L-neck, small slant, double bend, center shaft. Six sightline options are available in MySpider Tour, including the optically engineered True Path alignment system. MySpider Tour X gives builders the option of four head finishes, four hosel configurations, and five sightline options, also including True Path alignment.

One of the more interesting features of the new MySpider program is the availability of three distinct face insert options. Along with the usual Surlyn Pure Roll insert trusted by Scottie Scheffler and Rory McIlroy, which can be customized from nine colors, golfers can now also select firmer options. Two are offered with the black aluminum Pure Roll insert, slightly firmer than the traditional insert, or for the firmest feel, golfers can choose from two colors of milled aluminum inserts.

Another fun addition to the MySpider Tour is the ability to use the “Tommy Sightline.” The custom alignment aid design, which was first drawn onto Tommy Fleetwood’s putter by PGA Tour Rep James Holley, is based on the milled sightline on his Spider ZT head. There are five shorter lines on the left and right of a longer central line serving as the traditional short line alignment aid.

See below for the full specifications sheet for MySpider Tour and Tour X:

MySpider Tour

MySpider Tour X

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Equipment

Then and now: Comparing Rory McIlroy’s current setup to his record-breaking 2019 Canadian Open victory

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In Rory McIlroy’s first appearance at the 2019 RBC Canadian Open, he crushed the record books to earn his 16th PGA Tour title in dominating fashion, winning by seven shots over Shane Lowry and Webb Simpson.

McIlroy’s score of 22-under-par 258 is the lowest 72-hole score to date at the Canadian Open, and his closing 61 is also the best final-round score in the history of one of golf’s oldest tournaments. Finally, with his win in 2019, McIlroy became only the sixth player to win the career Triple Crown, adding to his victories at the U.S. Open in 2011 and The Open Championship in 2014, joining Tommy Armour, Walter Hagen, Arnold Palmer, Lee Trevino and Tiger Woods in a coveted list.

So, with that, why not compare his current setup to the clubs he used to break all the records?

Driver

2019: TaylorMade M5 (9 degrees), Shaft: Mitsubishi Tensei CK Pro White 70 TX
2026: TaylorMade Qi4D (9 degrees @8), Shaft: Fujikura Ventus Black 7X (45 5/8 inches)

McIroy led the Tour in Strokes Gained: Off-the-Tee in 2019; he’s doing the same in 2026. Between now and then, McIlroy has switched from the Mitsubishi Tensei CK Pro White 70 TX (a shaft with slightly more feeling in the tip) to the original Fujikura Ventus Black 7X, having just made the change to the heavier version from playing the 60X.

What’s interesting about McIlroy’s 2019 setup is that the weighting on his driver is actually set in the high-draw setting, using the T-Track weighting system, whereas in the Qi4D, he’s currently using a heavily rear-weighted setup. (Two 13-gram weights in the rear and only two 4-gram front weights.)

The TaylorMade M5 driver he played in during his Canadian Open win was the company’s first head that they claimed to design to initially exceed the USGA’s COR limit, and then injected with tuning resin to bring it back in bounds.

Fairway woods

2019: TaylorMade M6 3-wood (15 degrees), Shaft: Mitsubishi Tensei CK Pro White 80 TX; TaylorMade M5 5-wood (19 degrees), Shaft: Mitsubishi Tensei CK Pro White 90 TX
2026: TaylorMade Qi4D 3-wood (15 degrees), Shaft: Fujikura Ventus Black 8X; TaylorMade Qi4D 5-wood (18 degrees), Shaft: Fujikura Ventus Black 9X

The TaylorMade M6 fairway wood that McIlroy was using during the 2019 season is still in the bag of some of the best golfers on Tour in 2026. Just check out Justin Rose’s winning setup from the Farmers Insurance Open earlier this year. This year, though, McIlroy has still been searching for his top-end-of-the-bag setup, having played both the new Qi4D and the Qi10, which he won the Masters with.

The same shaft swap can be seen in the fairway woods as the driver, along with slightly less loft on the 5-wood.

Irons

2019: TaylorMade P750 (4) Buy here, TaylorMade P730 (5-9), Shafts: Project X 7.0
2026: TaylorMade P760 (4), TaylorMade Rors Proto (5-9), Shafts: Project X 7.0

The biggest difference between McIlroy’s custom set and the stock P730s is the groove design. While the P730s were constructed with 14 MX-9 grooves on their milled faces, McIlroy’s proto heads instead use the higher-spinning, 16-groove layout of the TW2 grooves. Other big differences between the sets are that McIlroy’s 7- and 8-irons have thinner toplines, are 1 degree stronger in loft, and are 1/4 inch longer than the original P730 builds.

With McIlroy’s 4-iron, the switch from P750 to P760 sees a transition to a two-piece construction with Speed Foam in it, which allows McIlroy to launch the ball slightly higher, with more workability.

Wedges

2019: TaylorMade Milled Grind (48-09SB), TaylorMade MG Hi-Toe (52-09SB, 56-09SB, 60-LB09), Shafts: Project X Rifle 6.5
2026: TaylorMade MG5 (46-09SB, 50-09SB, 54-11SB, 60-08LB @61), Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Between 2019 and 2026, McIlroy’s focus on his short game has been much more apparent. It was the reason why he switched back to the TP5 golf ball, to help with launch, spin and control with his wedges leading up to his career Grand Slam victory in 2025. The most apparent changes to McIlroy’s wedge setup are his lofts and bounce. He’s slowly delofted his pitching to a sand wedge, but has increased the loft on the lob wedge, bending his current 60-degree to 61. With that, adding more loft to his lob wedge also slightly increases the bounce and leading-edge sit point, so, as a result, he plays a lower-bounce lob wedge compared to 2019. The MG5 wedges are also softer than the first Milled Grind option from 2019. McIlroy also no longer plays the full-face grooves found on the Hi-Toe.

Putter

2019: TaylorMade Spider X
2026: TaylorMade Spider Tour X

Notice anything similar. Yes, the copper finish on Rory McIlroy’s Spider X putter in 2019 is a slightly more reflective finish than the recently released torched PVD finish. McIlroy was using the True Path alignment system, but now uses only a single white sightline.

Ball

2019: 2019 TaylorMade TP5 (#22)
2026: 2025 TaylorMade TP5 (RORS)

As mentioned above, McIlroy had transitioned from the TP5 to TP5x golf ball since his victory in Canada in 2019, but now is black with the same style of golf ball as his victory at Hamilton Golf & Country Club.

Grips

2019: Golf Pride Tour Velvet Cord
2026: Golf Pride MCC

Interesting, McIlroy actually used Golf Pride’s Tour Velvet Cord grips during his victory in 2019 (it was during a 2+ year switch to the corded TV) as opposed to his usual MCC grips, which he has played for most of his career.

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