Club junkies and watch enthusiasts, unite! TaylorMade and TAG Heuer today announced co-branded collection, the centerpiece of which is a TAG Heuer Connected Calibre E5 45mm x TaylorMade Edition watch. The GPS-enabled smartwatch that pairs shot tracking with TaylorMade’s performance analytics.

Interestingly, the watch is designed to automatically capture shots and course position during a round, with the data analyzed through TaylorMade’s strokes gained platform. The goal is to provide players with a clearer picture of where they are gaining or losing strokes, while tracking trends over multiple rounds without requiring manual shot entry during play, according to a press release.

Golf-specific features include displays for longest drive, best score, most recent score, birdies made and rounds played throughout the year. Two exclusive digital watch faces developed for the collaboration draw inspiration from TaylorMade’s Spider putter line and golf course topography.

The hardware also receives several TaylorMade-specific design touches. The 45mm watch uses a Grade 2 titanium case with an engraved 18-hole bezel, a TaylorMade logo on the crown and a blue leather-and-rubber hybrid strap. A second textile strap is included.

Away from the course, the Connected Calibre E5 functions as a premium smartwatch, offering dual-band GPS, heart rate monitoring, sleep tracking, blood oxygen measurement, smartphone notifications and voice functionality. Battery life is rated at up to 12 hours in golf mode or two days in standard performance mode, with fast charging capable of delivering a day’s use in about 30 minutes.

Of note for GolfWRXers, the release extends beyond the smartwatch. TaylorMade is also introducing a Spider ZT x TAG Heuer putter featuring exclusive cosmetics, including a TAG Heuer alignment aid, topographic-inspired graphics and matching accessories.

The collection also includes co-branded hats, gloves and a duffle bag and is available June 25.

GolfWRX is on site this week at TPC River Highlands in Cromwell, Connecticut, for the Travelers Championship.

Tour Photographer Greg Moore was out early to grab in-hand photos of Srixon’s new ZXI RKT drivers, which appear to include a base model, a Max, and LS designs.

Also featured in early-week photos are plenty of WITBs, plus a look at Matt Fitzpatrick’s Bettinardi putter and Nicolai Hojgaard’s Odyssey TRTL flatstick.

Check out links to all our galleries below.

General Albums

• 2026 Travelers – Monday #1
• 2026 Travelers – Monday #2
• 2026 Travelers – Monday #3
• 2026 Travelers – Monday #4

WITB Albums

• Jake Knapp – WITB – 2026 Travelers
• Sam Burns – WITB – 2026 Travelers
• Keegan Bradley – WITB – 2026 Travelers
• Shane Lowry – WITB – 2026 Travelers
• Willie Wilcox (SungJae Im’s caddy) – WITB – 2026 Travelers
• Matt Piscanso ( Mark Hubbard’s caddy) – WITB – 2026 Travelers
• Matt Minister (JT’s caddy) – WITB – 2026 Travelers
• Ted Scott (World #1’s caddy) – WITB – 2026 Travelers
• Jordon Guilford (Andrew Putnam’s caddy) – WITB – 2026 Travelers
• Ricky Romano ( Rickie Fowler’s caddy – WITB – 2026 Travelers
• Danny Stout (Michael Kim’s caddy) – WITB – 2026 Travelers
• Mark Carens (JJ Spaun’s caddy) – WITB – 2026 Travelers
• Jeff Hamley (Andrew Novak caddy’s) – WITB – 2026 Travelers
• Devrath Das (Mack McCarty’s caddy) – WITB – 2026 Travelers
• Derek Smith (Denny McCarthy’s caddy – WITB – 2026 Travelers
• Johnny Limanti (Adam Scott’s caddy) – WITB – 2026 Travelers
• Mark Urbanak (Collin Morikowa’s caddy) – WITB – 2026 Travelers

Pullout Albums

• New Srixon ZXi RKT Max driver – 2026 Travelers
• New Srixon ZXi RKT driver & new head cover – 2026 Travelers
• New Srixon ZXi RKT LS driver – 2026 Travelers
• Matt Fitzpatrick’s Bettinardi putter – WITB – 2026 Travelers
• Nicolai Hojgaard Odyssey TRTL putter – 2026 Traveler
• Mark Hubbard’s Odyssey TRTL putter – 2026 Travelers
• Shane Lowry’s Srixon ZXi RKT LS+ driver – 2026 Travelers
• Cameron putters – 2026 Travelers
• Hideki’s practice training club – 2026 Travelers
• Sam Burns testing an Odyssey TRTL putter – 2026 Travelers
• Shane Lowry testing new Srixon ZXi5+ 3 iron – 2026 Travelers
• Hideki Matsuyama’s new Srixon ZXi RKT driver – 2026 Travelers
• Hideki Matsuyama’s new custom Srixon ZXi RKT driver – 2026 Travelers
• Odyssey TRTL putters – 2026 Travelers

See what GolfWRXers are saying and join the discussion in the forums.

Driver: TaylorMade Qi4D (9 degrees)
Hosel set 1 lower & upright
Loft: 8.25*
Lie: 60
Shaft: Project X Titan Yellow 60 TX
Tipped 1″
Counter balanced
Low launch and spin
Synex Technology: multi-axial carbon fiber matrix
~66g
2.7* Torque
45″
D3

3-wood: Ping G440 Max (15 degrees)
Small Minus
-1 loft
Shaft:Project X Titan Black 80 TX
Low launch and low spin
Firm handle, firm mid, stiff tip
Synex Technology
~81g
2.7* Torque

Irons: Titleist T200 (3-5)
2023 model

Titleist T100 (6-9)
2025 model
Shafts: True Temper Dynamic Gold X7 (4-9)
Stiffest True Temper shaft
Low launch and spin
133g

Wedges: Titleist Vokey Design SM11
44-10F
Shaft: True Temper Dynamic Gold X7

50-12F
54-14F
Vokey Design WedgeWorks (60-L)
Low bounce (4*)
Mid width sole
Fits between T and M
More forward bounce
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping Scottsdale Tec Ally Blue Onset
400g head
Ton of lead tape on sole
38″
Lie 70*
Loft: 3*
Grip: SuperStroke Zenergy Tour 3.0 17?

Grips: SuperStroke REVL Player Cord
51g
ACE Material
Advanced Cohesive Elastomer
Tacky synthetic rubber

Ball: Titleist Pro V1x
Higher launch and spin
Firmer feel