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Bridgestone announces new e6 Soft and e12 golf balls for 2025

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Bridgestone Golf has announced updates to two of its popular golf ball lines with the new e6 Soft and the e12 series. These releases cater to a wide range of golfers, focusing on enhanced performance, feel, and mental game improvements, according to a company press release.

2025 Bridgestone e6 Soft golf ball

The e6 Soft, Bridgestone’s longest-running and best-selling model, has been redesigned to provide maximum distance with a soft feel — hence the name. This two-piece ball combines a fast, Soft core with a seamless Surlyn cover to deliver high launch, low spin, and optimal ball speed, Bridgestone says.

“The e6 has been an incredible product for Bridgestone Golf. It is the biggest seller in the history of the company and has enjoyed a loyal following for nearly 20 years,” said Elliot Mellow, Golf Ball Marketing Manager.

Availability

At retail: February 14

Colors: White and optic yellow

Price: $23.99/ dozen

2025 Bridgestone e12 golf balls

The 2025 e12 series introduces three models – e12 HiLAUNCH, e12 STRAIGHT, and e12 SPEED – designed to optimize launch conditions for a diverse range of golfers.

Key features

Optimal Flight System: Trajectory-based designs for customized performance.

e12 HiLAUNCH: Low compression for higher launch and added carry.

e12 STRAIGHT: Reduces sidespin for straighter shots.

e12 SPEED: Firm compression for a lower, more penetrating flight.

Mindset Technology: Developed with Jason Day and mental coach Jason Goldsmith, this pre-shot routine tool enhances focus and athletic performance.

What Bridgestone says

Dan Murphy, President of Bridgestone Golf: “The new e12 series was really designed by everyday golfers as much as it was designed by us. Data from millions of amateur fittings led to the creation of three unique e12 golf balls.”

Elliot Mellow, Golf Ball Marketing Manager: “Mindset gives players a simple pre-shot routine that greatly improves concentration and separates analytical thought from athletic performance. Over 80% of golfers see improved scoring by nearly three strokes per round with Mindset.”

Availability

At retail: February 14

Models and colors

  • e12 HiLAUNCH and e12 SPEED: Standard white.
  • e12 STRAIGHT: White, matte green, and matte yellow.

Price: $34.99/ dozen

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

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This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed. 

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Whats in the Bag

Bud Cauley WITB 2026 (June)

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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

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Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

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In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
  • JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
  • jgrzask: “Tommy Armour 845u
    Mizuno MP-32
    Mizuno MP-33 (2 sets)
    Bridgestone J33cb – still own
    Srixon i-302 (2 sets) – still own
    Tourstage X-Blades – still own
    Mizuno Hot Metal – still own
    Nike Forged Blades – still own
    Titleist 714 AP1 – still own
    Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”

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