Equipment

Bridgestone introduces Mindset – a visual technology available on all 2024 Tour B Series golf balls

Published

2 years ago

Jan 23, 2024

Bridgestone Golf has today introduced Mindset, a proprietary visual technology available on all four of the 2024 Tour B Series golf balls.

The Mindset process was created by Bridgestone Golf staffer Jason Day and his long-time mental coach, Jason Goldsmith.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid. He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine,” said Day. “Now Bridgestone has made The Mindset process available to all golfers, which is going to be a game changer for a lot of people.”

The process consists of three simple steps that work with the Mindset graphic:

Identify
Visualize
Focus

The first step, in which players look at the outer, red circle of the Mindset graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to identify the target and gather information regarding distance, wind conditions, club selection, and shot shape.

Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to Visualize the shot path. This step is about connecting to the target and includes visualizing the shot to the target.

In the final step, the green dot prompts full focus on execution. As everyone knows, green means “go,” and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.

Prior to the Mindset pattern, Bridgestone Golf had never printed designs on the exterior of any golf ball models for the purpose of decoration. However, the Mindset pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.

“We have always believed that the only reason to sell printed golf balls was if it provided added value to consumers. Mindset is our first foray into the printed category and it is designed to legitimately help players improve their focus and play better golf. We’re proud of this innovation and know it will benefit players of all ability levels,” said Dan Murphy, President of Bridgestone Golf.

Bridgestone’s new Mindset technology will be available at retail on all four new 2024 Tour B golf balls (X, XS, RX, and RXS) on February 16, 2024, for the same price ($49.99) as the standard Tour B models.

Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

10 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.

Whats in the Bag

Bud Cauley WITB 2026 (June)

Published

10 hours ago

Jun 10, 2026

Will Schube

Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

Published

10 hours ago

Jun 10, 2026

Will Schube

In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
jgrzask: “Tommy Armour 845u
Mizuno MP-32
Mizuno MP-33 (2 sets)
Bridgestone J33cb – still own
Srixon i-302 (2 sets) – still own
Tourstage X-Blades – still own
Mizuno Hot Metal – still own
Nike Forged Blades – still own
Titleist 714 AP1 – still own
Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”