Cobra Golf has today introduced its new King TEC hybrid and King TEC utility iron.

Cobra King TEC Hybrid

The new Cobra King TM TEC hybrid is a super premium, adjustable hybrid designed specifically to complement Cobra’s King family of better player irons.

New innovations in the latest ’23 King TEC hybrid include H.O.T Face Technology and a new ST-118 face material.

Developed using artificial intelligence, H.O.T. Face (which stands for “Highly Optimized Topology”) features multiple zones with optimized thicknesses that are designed to increase ball speed and produce more efficient spin across a larger area of the clubface, resulting in more consistent and reliable distances.

PwrShell Technology features a thin, highly-flexible forged ST-118 steel insert that creates a larger Sweet Zone in design for faster ball speeds and higher launch on shots hit away from center. The King TEC hybrid also features a 4g Carbon Fiber Crown that allows for more weight to be repositioned low and back within the clubhead for a lower CG in a bid to provide improved launch and forgiveness.

To make the King TEC even more appealing to better players, Cobra engineers created a refined, sleek profile with a shorter blade length, less onset, a more rounded toe and crown, and updated face and toe curvatures that look more square at address.

The King TEC hybrid also features an Adjustable Weight System with three adjustable sole weights (two 12g weights and a 2g weight). The two 12g heavy weights can be positioned in the back/heel for a draw-biased flight, back/toe for a fade-biased flight, and front heel/toe areas of the clubhead to encourage neutral and controlled flight.

Additional weights are sold separately through custom and include a 10g, 14g, and 2g option. In addition, COBRA ® ’S MYFLY ® Adjustable Loft Technology allows for loft adjustments of +/- 1.5-degrees for additional fine tuning of launch and spin characteristics.

“Bringing Cobra’s H.O.T. Face technology to the hybrid category is a game changer. The additional ball speed and forgiveness makes the KING TEC our most advanced hybrid to date.” – Jose Miraflor, Vice President, Marketing & Product Architecture, Cobra Golf 

The hybrid arrives with four loft options: a 2H (RH only) with a nominal loft of 17° (adjustable from 15.5° to 18.5°), a 3H with a nominal loft of 19° (adjustable from 17.5° to 20.5°), a 4H with a nominal loft of 21° (adjustable from 19.5° to 22.5°) and a 5H with a nominal loft of 24° (adjustable from 22.5° to 25.5°). All LH options are available in custom only.

Cobra King TEC Utility iron

The King TEC Utility iron features a classic, muscle-back style iron shape that sits comfortably at address, with a relatively wide sole in design for improved turf interaction from a variety of turf conditions.

A metal wood like construction seeks to yield powerful speed and distance through a hollow body design and a forged ST-118 PwrShell face insert with a longer return, internal speed channel and new H.O.T. Face technology.

Developed using artificial intelligence, H.O.T. Face features multiple zones with optimized thicknesses designed to increase ball speed and produce more efficient spin across a larger area of the clubface, resulting in more consistent and reliable distances.

For improved acoustics and feel at impact, the hollow clubhead is injected with an even lighter and softer Expancel Microsphere Foam, which is also used in the King Forged Tec andTec X irons to absorb vibrations and tune sound and feel.

In addition, the use of extreme Tungsten Weighting utilizing High Density MIM Tungsten Weights lowers the CG in design for improved launch and spin rates both off the tee and from the fairway or rough. Specifically, the 2-Utility contains 56g of Tungsten, while the 3-5 Utilities feature 61g of Tungsten.

A ONE Length Tec Utility Iron configuration is also offered in a shorter 37.25” build in a bid to promote maximum consistency and accuracy when used with a ONE Length set or on its own. The ONE Length Utility features the highest amount of Tungsten at a whopping 83g.

The variable length King TEC Utility irons are available in a 2-Utility (17° – RH Only), 3-Utility (19°), 4 (22°), and a 5-Utility (25°), with LH available in custom only. The ONE Length KING TM Tec Utility irons are available in a 3-Utility (19°), 4-Utility (22°), and 5-Utility (25°) in RH only.

Both the Cobra King TEC hybrid and utility iron will be available at retail from February 3rd, with the hybrid priced at $299.99 and utility iron priced at $229 steel, $249 graphite.