Tour Edge has today unveiled its new Hot Launch 523 Series of irons and wedges that will be available at retail starting November 1.

“523 is a running upgrade over the 522 series, but we continue to bring as much innovation to this line from our ultra-premium and tour-inspired Exotics lineup. With Hot Launch, our goal is to bring as many performance benefits as we can to the budget minded golfer, and to add in the custom fitting element that matches the unprecedented demand the marketplace is experiencing for Game-Improvement clubs.” – Tour Edge founder and President David Glod

The C522 Irons will sell for $79.99 per iron, while the E522 Irons will retail for $99.99 per iron. The E and C wedges will both cost $89.99 per wedge.

Hot Launch E523 Iron

These hollow iron-wood designs put a major emphasis on ease of launch, playability and correcting miss-hits and slices to go straighter for the ultimate in ease of use. The improved hollow-body design of the Hot Launch E523 Iron features the game-changing Houdini Sole in conjunction with a super-shallow face, slice-fighting offset designs and heel weighting for added draw
bias.

Here’s a rundown on all of the technology:

• Houdini Sole Technology: The patented Houdini Sole reduces the amount of sole area to reduce drag and turf interaction by 35% and is instrumental in significantly altering the CG placement of the E523 Iron, making it one the highest launching and easiest to hit irons ever produced.
• Hollow-Body Perimeter Weighting: Hollow-body perimeter weighting produces distance properties of a metalwood in an iron-like design. Hollow-body perimeter weighting produces maximum ball speed off an iron. The hollow-body design makes for an extremely low and back CG, helping to create a very forgiving and powerful face.
• Concave Body Design: A new concave design added to the E523 Iron creates our best looking hollow-body iron-wood to date. The concave treatment to the shape of the E523 Iron creates a smaller topline, and a less visible backend for a more compact look at address, while still providing industry-leading forgiveness and ease of launch.
• Shallow Face/Offset Design: The super-shallow face coupled with an offset design are designed for extreme playability and high-flying launch characteristics. The offset design acts as built-in slice fighting technology, squaring the clubhead at impact to produce anti-slice ball flights. The extremely shallow face produces higher launch angles and extreme ease of launch with extreme forgiveness.
• Ultra-Light Premium Shafts: The C523 Iron comes stock with the super-light UST Mamiya HL-SST graphite shaft by that range from 45 to 60 grams depending on the flex. It is also available in a True Temper XP-85 steel shaft.

Hot Launch E523 Wedge

The Extreme Game Improvement Hot Launch E523 wedge features a Houdini sole designed to make it super easy to get the ball out of the sand or tough lies and helps eliminate flubs or thins.

• Houdini Sole: The Houdini Sole is a raised steel mass area at the rear of the clubhead, as well as a curved leading edge under the face. The patented sole design reduces the amount of sole area to reduce drag and turf interaction by 35% and is instrumental in significantly altering the CG placement of the E523 Wedge.
• Condensed Wide Sole Design/Added Camber: The wide sole of this super game improvement wedge has been condensed in the 523 Series while still providing all the benefits of a wide sole design wedge. Extra camber has also been added to the sole of the clubhead. The wide sole and heavier weight of the E523 Wedge provide superior contact through the turf and help eliminate flubs, while the additional camber reduces digging.
• Deep Undercut Cavity: This extremely deep undercut cavity dramatically lowers the CG for the ultimate in wedge forgiveness. It redistributes mass for enhanced flight control and to create a higher launch with increased spin for extreme playability from the sand and rough.
• Extra Large Face with Rounder Leading Edge: An oversized face design on the E Series wedge provides more striking area for players seeking an extreme game improvement wedge. The E523 wedge design enhances consistency and accuracy. It also raises the MOI for enhanced precision around greens and better playability from the sand and rough.
• Full Face Maximized Grooves: The full-face coverage grooves of the E523 Wedge are maximized to USGA depth and sharpness. The groove design provides exceptional spin and control across the entire face of the wedge.

Hot Launch C523 Iron

Hot Launch C523 irons combine maximum distance and forgiveness in a traditional cavity back design with amazing feel thanks to even more VIBRCOR technology featured inside the clubhead.

• VIBRCOR Technology: VIBRCOR is a high-grade TPU strategically placed in the deep undercut pocket to create a new speed inducing and feel-enhancing internal technology. VIBRCOR creates a distinct feel of the clubhead at impact that dampens sound and shock, while also creating perimeter weighting around the entire clubhead for maximum forgiveness and power and ball speed enhancement off the face.
• Compact Design with Sharper High Toe: A new shape for the C523 Iron features a more compact design, a thinner topline and a sharper high toe that promotes myriad game improvement benefits in a classic iron. The more compact design of the C523 Iron has removed weight from the top line to create an ultra-low CG. The ultra-low CG placement promotes a high launch, stability at impact and added forgiveness on off-center hits.
• Wide Sole/Deep Undercut Design: The wide sole of the C523 Iron and its deep 360-degree undercut cavity is optimized for playability, turf interaction and ease of launch. The wider sole of the C523 offers superior bounce and increases launch for cleaner, high-flying shots. The wider sole design leads to cleaner turf interaction for more consistent shot making.
• Toe Weighted Design: Advanced toe weighting has been strategically increased and made more visible in the new C523 Iron design. This added toe weighting maximizes stability on impact and provides better off center hit distance from the face of the iron and elongates the sweet spot and creates a pure feel off the face of the irons.
• Power Lofted Setup: The lower and deeper CG allowed the C523 irons to be power lofted to create an extreme distance iron. Power lofting in this forgiving iron design promotes both distance and optimized height that achieves maximum distance without sacrificing the peak apex trajectory.
• Ultra-Light Premium Shafts: The C523 Iron comes stock with the super-light UST Mamiya HL-SST graphite shaft by that range from 45 to 60 grams depending on the flex. It is also available in a True Temper XP-85 steel shaft.

Hot Launch SuperSpin VIBRCOR Wedge

The Hot Launch SuperSpin Wedge offers an extremely forgiving wedge with enhanced feel for every level of golfer looking for more control in their short game. This cavity back wedge features VIBRCOR technology that is designed to provide a soft feel at impact with great feedback so you can better control your wedge shots around the green.

• VIBRCOR Technology: VIBRCOR tech comes to the Hot Launch line for the first time with the Super Spin wedge! VIBRCOR is a high-grade TPU strategically placed in the deep undercut pocket to create a speed-inducing and feel-enhancing internal technology. VIBRCOR creates a distinct feel of the clubhead at impact that dampens sound and shock.
• Beveled Leading Edge/Cambered Sole: The wedge’s beveled leading edge creates an exceptionally versatile design for every type of wedge shot. A cambered sole means a curved and more rounded sole will glide more smoothly across the turf without digging. The SuperSpin wedge features a beveled leading edge that reduces digging, while rounded cambered sole creates smoother turf interaction.  A more rounded sole will help every level of player get out of tough lies and bunkers.
• Rear Weight Pad: Extra weight is centralized behind the top portion of the face. This added weight in the upper center of the face expands the sweet spot vertically, so shots struck higher on the face maintain exceptional control and feel.
• Maxed CNC Grooves: Computer-milled grooves that are at the maximum depths allowed by the USGA. These maxed out CNC grooves provide perfect control and spin around the greens for every level of golfer from pro to beginner.
• Ultra-Light Premium Shafts: The SuperSpin VibRCor wedge comes stock with the super- light UST Mamiya HL-SST graphite shaft that range from 45 to 60 grams depending on the flex. It is also available in a True Temper XP-85 steel shaft.