Equipment

Titleist expands AIM lineup with new AVX, Tour Soft AIM 360 golf balls

Published

1 year ago

Jun 2, 2025

Today, Titleist has officially launched its new AVX and Tour Soft AIM 360 golf balls, expanding its lineup of Alignment Integrated Marking (AIM) products with a new 360-degree alignment aid. The release comes in response to increasing demand from golfers looking for more precision and visual feedback when setting up putts and tee shots, Titleist says.

“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer.”

What’s new: AVX and Tour Soft AIM 360

These are the first Titleist models with a full 360-degree marking
Designed for players who prefer a bold, continuous alignment line

They join the existing AIM lineup: Pro V1, Pro V1x, Pro V1x Left Dash (Performance Alignment, Enhanced Alignment) and are available now in golf shops and online.

Waddell emphasized the value of giving more players access to advanced alignment features: “AVX and Tour Soft AIM 360 models are great additions because they give more golfers the opportunity to play an advanced alignment design.”

Precision backed by data

Titleist conducted a precision test comparing:

AIM 360
Performance Alignment
Enhanced Alignment
Standard Pro V1 sidestamp

Key findings:

All AIM designs improved alignment precision by up to 35 percent compared to the standard sidestamp.
Golfers using AIM designs consistently aligned their putts and tee shots more accurately.

“These products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.

A refresher on product performance

Titleist AVX AIM 360

Built for golfers who want:

Low flight, low spin, soft feel
Greenside control and longer distance

MSRP: $50 per dozen

Titleist Tour Soft AIM 360

Built for players prioritizing:

Soft feel and balanced all-around performance
A faster core and reformulated cover

MSRP: $40 per dozen

Also: Pro V1 Series adds tour-proven alignment options

Performance Alignment (Pro V1, Pro V1x, Left Dash)

Tour-inspired long, straight line with new color options: Black, red, blue, pink
105-degree double-arrow design
65 percent longer than standard sidestamp

Available June 15 (color options)

MSRP: $55 per dozen

“I cannot putt without this,” said Viktor Hovland, who plays the Pro V1. “I’ve used a line on every single putt I’ve hit professionally since the early 90s,” added Brad Faxon, PGA Tour veteran and instructor.

Enhanced Alignment (Pro V1, Pro V1x, Left Dash)

Extended sidestamp alignment design
Performance-focused aid for precise aim on the greens

Available now

MSRP: $55 per dozen

Additional customization

Over 40 custom alignment designs available via Titleist.com

Options include:

Personalized text
Logos
Play numbers 00–99 (Pro V1 and Pro V1x)

Equipment

From the GolfWRX Classifieds: Titleist Vokey Proto Wedges 54M, 60T

Published

2 hours ago

Jun 11, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @Putt4Dough is selling some prototype wedges from Vokey Wedgeworks. These include a 54 degree wedge with the M grind and a 60 degree wedge with a T grind.

From the listing:

(1) Titleist Vokey Proto Wedge 54M with a Tour Issue DGS400 shaft and Golf Pride Tour Velvet (logo down). Standard length, lie, and loft. BB&F ferrule. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

(2) Titleist Vokey Proto Wedge 60T with a KBS Tour 130X shaft and Golf Pride Tour Velvet. Standard length, lie, and loft. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

Whats in the Bag

Ryan Palmer WITB 2026 (June)

Published

2 hours ago

Jun 11, 2026

Will Schube

Driver: Callaway Quantum Triple Diamond (9 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 60 TX

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Project X HZRDUS T1100 70 6.5

5-wood: TaylorMade SIM2 Max (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZXiU (23 degrees), Srixon Z785 MB (5-PW)
Shafts: Project X HZRDUS Smoke Black RDX 100 6.5 (4), KBS Tour 130 X

Wedges: Titleist Vokey Design SM11 (50-08F, 54-10S, 58-04T @59)
Shafts: KBS Tour 130 X

Putter: Odyssey Dual Force Rossie II

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Ryan Palmer’s clubs here.

Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

23 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.