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Titleist expands AIM lineup with new AVX, Tour Soft AIM 360 golf balls

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Today, Titleist has officially launched its new AVX and Tour Soft AIM 360 golf balls, expanding its lineup of Alignment Integrated Marking (AIM) products with a new 360-degree alignment aid. The release comes in response to increasing demand from golfers looking for more precision and visual feedback when setting up putts and tee shots, Titleist says.

“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer.”

What’s new: AVX and Tour Soft AIM 360

  • These are the first Titleist models with a full 360-degree marking
  • Designed for players who prefer a bold, continuous alignment line

They join the existing AIM lineup: Pro V1, Pro V1x, Pro V1x Left Dash (Performance Alignment, Enhanced Alignment) and are available now in golf shops and online.

Waddell emphasized the value of giving more players access to advanced alignment features: “AVX and Tour Soft AIM 360 models are great additions because they give more golfers the opportunity to play an advanced alignment design.”

Precision backed by data

Titleist conducted a precision test comparing:

  • AIM 360
  • Performance Alignment
  • Enhanced Alignment
  • Standard Pro V1 sidestamp

Key findings:

  • All AIM designs improved alignment precision by up to 35 percent compared to the standard sidestamp.
  • Golfers using AIM designs consistently aligned their putts and tee shots more accurately.

“These products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.

A refresher on product performance

Titleist AVX AIM 360

Built for golfers who want:

  • Low flight, low spin, soft feel
  • Greenside control and longer distance

MSRP: $50 per dozen

Titleist Tour Soft AIM 360

Built for players prioritizing:

  • Soft feel and balanced all-around performance
  • A faster core and reformulated cover

MSRP: $40 per dozen

Also: Pro V1 Series adds tour-proven alignment options

Performance Alignment (Pro V1, Pro V1x, Left Dash)

  • Tour-inspired long, straight line with new color options: Black, red, blue, pink
  • 105-degree double-arrow design
  • 65 percent longer than standard sidestamp

Available June 15 (color options)

MSRP: $55 per dozen

“I cannot putt without this,” said Viktor Hovland, who plays the Pro V1. “I’ve used a line on every single putt I’ve hit professionally since the early 90s,” added Brad Faxon, PGA Tour veteran and instructor.

Enhanced Alignment (Pro V1, Pro V1x, Left Dash)

  • Extended sidestamp alignment design
  • Performance-focused aid for precise aim on the greens

Available now

MSRP: $55 per dozen

Additional customization

Over 40 custom alignment designs available via Titleist.com

Options include:

  • Personalized text
  • Logos
  • Play numbers 00–99 (Pro V1 and Pro V1x)

 

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

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This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed. 

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Whats in the Bag

Bud Cauley WITB 2026 (June)

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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

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Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

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In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
  • JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
  • jgrzask: “Tommy Armour 845u
    Mizuno MP-32
    Mizuno MP-33 (2 sets)
    Bridgestone J33cb – still own
    Srixon i-302 (2 sets) – still own
    Tourstage X-Blades – still own
    Mizuno Hot Metal – still own
    Nike Forged Blades – still own
    Titleist 714 AP1 – still own
    Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”

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