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The Wedge Guy: More things that make me go “hmm?”

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As you might imagine, playing golf as long as I can remember in life – and then tacking on 40 years in the golf equipment industry – has given me a broad perspective on the evolution of golf clubs and the game we play. And those six decades of observation and experience have not yielded a shortage of things that make me scratch my head and think…”Wonder why that is?”

Of course, beginning golf in the 1950s and developing into a pretty good teenage golfer in the 1960s meant that I learned with persimmon woods, forged blade irons, and balata balls – that’s all there were back then.

Over those 40-plus years in the golf equipment industry, I have observed the evolution of all our clubs from those earlier “states of the art.”  No one then would have imagined the technology we now see in drivers, irons, putters, and shafts. But all that technology leaves me scratching my head all too often; I would like to share just a few of those puzzling observations and get your take on them, OK?

What really makes today’s drivers so much longer?

It is impossible to isolate any single technology and how much it affects driving distance. Since those days of stell-shafted persimmon, we have had quantum leaps in shaft technology, heads have gotten nearly three-times the size in volume, we have pushed perimeter weighting to the max, and we have faces of exotic metals that act like trampolines, and now the multi-material infusion of carbon fiber to further manage mass distribution. While all of those things have contributed to the distance gains, as far as the driver is concerned, my take is that it mostly boils down to two primary things.  1) Drivers are up to three ounces lighter than they were back then; that’s a weight reduction of 15-25%, so of course we can swing them faster…and clubhead speed makes the ball go further. And 2) we all swing harder than ever before because the penalty for an off-center hit has been reduced dramatically. In my opinion, all the other technologies only tweak the effect of these two advancements. What do you all think?

What is the deal with “matched sets” of irons?

From the advent of “matched sets” in the 1920s (a development pioneered by Spalding and Bobby Jones), irons have been designed so that the lowest-lofted 2-iron (now 3 or 4) through the highest loft club marked ‘P’, ‘A’ or ‘W’ all look alike. That’s always puzzled me, because the impact dynamics of a 25-degree iron are radically different from those of a 40-degree iron, and especially a club of 50 degrees or more loft.  Only recently have manufacturers begun to modify the mass distribution through the set to give higher launch angles to the longer irons and lower trajectories to the short irons, but when will they take this to the optimum and break the chains that bind – the restriction that all the irons in a set must look alike? [NOTE: I know that mixed sets have been offered and failed, so maybe it’s us golfers that won’t let them do tha]

About those adjustable drivers/fairways…

The advent of the adjustability device has completely taken over the driver category. There are no premium drivers sold today that are not adjustable, but I’ve always been puzzled by one very important aspect of this. To be truly “adjustable”, the driver shaft would have to perform in an identical fashion regardless of the position to which it has been rotated. But even the finest graphite shafts are not completely symmetrical in flex performance. In the roughly two-tenths of a second from the end of the backswing to impact, the driver head is accelerating from zero to 100+ mph, and shaft is exhibiting a lot of split-second dynamics. The fact is that those dynamics will likely change depending on the orientation of the shaft into the clubhead. The problem is that we don’t know what we don’t know about any specific shaft. I’ll leave the rest of this conundrum to your own head-scratching.

Forged blade irons vs. mainstream wedges

Being a wedge junkie, this one puzzles me the most.  Statistics indicate less than two percent of all golfers are gaming a true single-piece forged blade iron (but a large percentage of tour players still favor them).  I’ve heard all the reasons:

“The thin top line is intimidating.”

“I can’t get the ball flight I need from the lower lofts.”

“I’m not good enough to play these.”

“They are not forgiving enough.”

But yet 95 percent or more of all wedges sold are of the same design favored by the tour players. Single piece cast or forged designs, just like tour blade irons. Heavy and stiff steel shafts, just like tour blade irons. I can’t make sense of that, but with very few exceptions, that’s all the industry gives us, isn’t it?

Let me share a little secret that no one will tell you: On an “Iron Byron” swing robot, a tour blade 9-iron is much more forgiving of mishits than any of the current mainstream wedges. Does that make any sense at all?

I think I might have just opened a can of worms, and we can spend lots of time talking about this, I’m sure. And we probably should.  Please sound off with your comments on this first handful of topics, and let’s tackle some more.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

2 Comments

2 Comments

  1. Pingback: The Wedge Guy: The most important shot in golf – GolfWRX

  2. Jimmy

    Apr 12, 2025 at 8:01 am

    Drivers: Are you claiming the only reason a modern driver goes further than a persimmon is club head speed? If so that’s not what my LM says. In my experience, speed for speed a modern driver is still 10-12% longer than a persimmon/laminated wood driver.
    Matched sets: With loft jacking and the need for so many hybrids and wedges, we’re kinda close to having non-matched sets already. But I’d be open to buy totally non-matched sets if it was offered and easy to do.
    Adjustable drivers: Does shaft purring offer testable and verifiable benefits? If so, is your driver shaft pured? If the answer to either is ‘no’ then it probably doesn’t matter.
    Blade wedges: At a certain loft “forgiveness” becomes essentially irrelevant so that may be why people use them just fine. That and often times they’re not used for full swings. I’d also like to see this forgiveness test of a blade wedge vs tour blade 9 iron. I’ve seen some tests that were somewhat similar but actual, measurable forgiveness just never seems to show up. Not trying to be combative, I’d truly be interested in seeing this test and the data.

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