Equipment

Adams Golf is back with direct-to-consumer Idea offerings, C-Groove putters for 2023

Published

3 years ago

May 1, 2023

Adams Golf is back. And if you caught the hype video on social media last week, you’d know the branding is just a little different from the Jack Whitaker Tight Lies infomercial of the 90s.

If you didn’t, take a minute to familiarize yourself.

Adams clubs are coming and they’re Built for Play. #PlayAdams pic.twitter.com/grSM8AoEpo

— Adams Golf (@AdamsGolf) April 27, 2023

The largely dormant-since-2016 TaylorMade subsidiary has risen from the dead for 2023 as a direct-to-consumer, value and ease-centric golf equipment company offering a full range of clubs.

Or as the company puts it in a press release, “The new Adams Golf brand is set out to be a digitally native leader in direct-to-consumer golf equipment as a simple, aspirational and accessible golf brand.”

That’s right, Idea, C-Groove (Adams acquired Yes! Putters in 2011).

Citing the pandemic boom of new and returning golfers, TaylorMade/Adams believes there’s a growing segment of the golfing population looking for modern performance and technology at an affordable price, and, as Adams says “all with a look that still says: “I’m a golfer.”

“We view the relaunch of Adams Golf as an opportunity to speak directly to this emerging population of new golfers with equipment that checks the box in each of these categories. Beyond that, we aim to build a brand that appeals to a wide range of players from different backgrounds, playing experiences and viewpoints on the game. We’re pushing this brand to be progressive and different, but at the same time deliver performance equipment straight to the consumer’s door that enhances enjoyment of the game,” said John Gonsalves, VP of Direct-to-Consumer.

Let’s get to the clubs — driver, fairway, hybrid, irons, and wedge — first by digging into key technology across the line.

Velocity Slot: An OG Adams technology, a Velocity Slot on the driver, fairway, and hybrids soles flexes and rebounds for optimum energy transfer (faster ball speeds), particularly on off-center strikes.
Variable face thickness: Designed to deliver the highest ball speed on center strikes and improved speed on off-center strikes.
Tri-Sole design: The signature element of the 1995 Tight Lies franchise, the design aims to enhance versatility and improve turf interaction by limiting the sole area that’s in contact with the turf.

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Adams Idea driver

Multi-material: Carbon fiber crown, sole panel
Weighted for a slight draw bias
4-degree loft sleeve
Mid-high launch, mid-low spin

Adams Idea fairways, hybrids

Carbon crown for weight savings and redistribution, higher MOI
Shallow face for ease of getting the ball airborn from the fairway
Hybrids also feature a carbon crown with strategic weighting, low center of gravity

Adams Idea irons

Hollow body construction
360-degree undercut
Ultra-low CG
Variable hosel length for precise CG placement
Internal geometry designed specifically to mitigate sound and heighten feel at impact

Modern spec package: Progressive offset, slightly weaker lofts for easier launch, and a confidence-inspiring shape.

Adams Idea wedges

High CG placement for more controlled flight
C-grind sole for versatility with wide, high bounce sole
Undercut geometry to move weight from bottom to top of the club
Milled face and grooves

C-Groove putters

As a refresher, Adams Golf, which TaylorMade purchased in 2012, purchased Yes! Putters in 2011. Hence, Yes! C-Groove technology features prominently in these new putters.

Prospect blade (mid-slant hosel)
Misson mallet (single-bend hosel)
Crafted from 303 stainless steel
Rich black matte finish

Pricing and availability

The driver is priced at $299.99 and comes in RH and LH 9.0, 10.5, and 12-degree loft offerings. Fairways and hybrids are available for $199 and $179 respectively. The fairways come in RH and LH 3-wood (15 degrees), 5-wood (18 degrees), and 7-wood (21 degrees) offerings, as well as a Lite version for 3-wood and 5-wood. Hybrid loft offerings are 3 (20 degrees), 4 (23 degrees), 5 (26 degrees), and 6 (30 degrees).

Adams Idea irons are sold as a 7-piece set for $599 (steel) and $699 (graphite) from 4-PW, AW.

Adams Idea wedges are priced at $99 (steel) and $119 (graphite) per wedge and come in 54.14 and 58.12 lofts.

All Adams products come with aftermarket shafts and grips. Adams Idea drivers, fairways and hybrids are equipped with UST Mamiya Helium NanoCore Black (50g, 40g) shaft (S, R, A). The irons have KBS Max 85 steel shafts or UST Helium NanoCore Black (60g, 50g) graphite shafts, while wedges feature a KBS Hi-Rev 2.0 steel shaft or UST Helium NanoCore Black (45g) graphite shaft.

Lamkin’s Crossline 360 Grey/Black (50g) round grip is standard.

There is also a Lite offering in specific lofts for players who need shorter build length and overall lighter weight.

Adams C-Groove putters are available starting May 1 at Adams’ website for $149. The Prospect comes with a mid-slant hosel and Mission in a single bend hosel. Both putters have RH and LH versions with lengths of 34 and 35 inches and a Lamkin Deep Etched Grip.

In addition to individual club purchases, Adams also offers three new set configurations, all via adamsgolf.com:

Full Set – Full 14 club bag, available in RH or LH with steel or graphite shaft options (stiff or regular flex).
Short Set – Driver, fairway, hybrid, 6-PW, SW, LW, putter, and bag. Available in RH or LW with steel or graphite shaft options (stiff or regular flex).
Muni Set – Driver, hybrid, 6-iron, 8-iron, PW, SW, putter, and bag. Available in RH or LH with regular or Lite flex steel shafts. Lite flex is only available in RH.

Custom offerings will arrive later in the spring. All Adams clubs come with a 60-day money-back guarantee (terms and conditions apply).

Check out more photos in the GolfWRX forums.

See what GolfWRXers are saying in the forums.

Whats in the Bag

Christiaan Maas WITB 2026 (June)

Published

6 hours ago

Jun 11, 2026

GolfWRX Staff

Driver: TaylorMade Qi4D LS (8 degrees)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 9 TX

Irons: TaylorMade P770 (3), TaylorMade P7CB (4), TaylorMade P7TW (5-PW)
Shafts: Fujikura Ventus Black HB 10 X, True Temper Dynamic Gold X100

Wedges: TaylorMade Prototype (50-SB09), TaylorMade MG5 (56-HB12, 60-LV07)
Shafts: True Temper Dynamic Gold S400

Putter: TaylorMade TP Juno

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Christiaan Maas’ clubs here.

Equipment

TaylorMade MySpider Tour and Tour X: More customizable build options now available

Published

6 hours ago

Jun 11, 2026

Alistair Cameron

TaylorMade Golf’s MySpider program underwent a substantial overhaul over the last month. Firstly, the company launched the option to customize the Spider ZT model, and now the program has returned with the MySpider Tour and MySpider Tour X.

The revamped page now gives golfers complete control over every visual and functional detail of their putter on the popular Tour and Tour X head, with every cosmetic idea thought of. In MySpider Tour, golfers can choose from four head finishes, 16 paint fill colors, nine Surlyn face insert colors, three aluminum insert options, six sightline configurations, and four hosel options — L-neck, small slant, double bend, center shaft. Six sightline options are available in MySpider Tour, including the optically engineered True Path alignment system. MySpider Tour X gives builders the option of four head finishes, four hosel configurations, and five sightline options, also including True Path alignment.

One of the more interesting features of the new MySpider program is the availability of three distinct face insert options. Along with the usual Surlyn Pure Roll insert trusted by Scottie Scheffler and Rory McIlroy, which can be customized from nine colors, golfers can now also select firmer options. Two are offered with the black aluminum Pure Roll insert, slightly firmer than the traditional insert, or for the firmest feel, golfers can choose from two colors of milled aluminum inserts.

Another fun addition to the MySpider Tour is the ability to use the “Tommy Sightline.” The custom alignment aid design, which was first drawn onto Tommy Fleetwood’s putter by PGA Tour Rep James Holley, is based on the milled sightline on his Spider ZT head. There are five shorter lines on the left and right of a longer central line serving as the traditional short line alignment aid.

See below for the full specifications sheet for MySpider Tour and Tour X:

MySpider Tour

MySpider Tour X

Equipment

Then and now: Comparing Rory McIlroy’s current setup to his record-breaking 2019 Canadian Open victory

Published

9 hours ago

Jun 11, 2026

Alistair Cameron

In Rory McIlroy’s first appearance at the 2019 RBC Canadian Open, he crushed the record books to earn his 16th PGA Tour title in dominating fashion, winning by seven shots over Shane Lowry and Webb Simpson.

McIlroy’s score of 22-under-par 258 is the lowest 72-hole score to date at the Canadian Open, and his closing 61 is also the best final-round score in the history of one of golf’s oldest tournaments. Finally, with his win in 2019, McIlroy became only the sixth player to win the career Triple Crown, adding to his victories at the U.S. Open in 2011 and The Open Championship in 2014, joining Tommy Armour, Walter Hagen, Arnold Palmer, Lee Trevino and Tiger Woods in a coveted list.

So, with that, why not compare his current setup to the clubs he used to break all the records?

Driver

2019: TaylorMade M5 (9 degrees), Shaft: Mitsubishi Tensei CK Pro White 70 TX
2026: TaylorMade Qi4D (9 degrees @8), Shaft: Fujikura Ventus Black 7X (45 5/8 inches)

McIroy led the Tour in Strokes Gained: Off-the-Tee in 2019; he’s doing the same in 2026. Between now and then, McIlroy has switched from the Mitsubishi Tensei CK Pro White 70 TX (a shaft with slightly more feeling in the tip) to the original Fujikura Ventus Black 7X, having just made the change to the heavier version from playing the 60X.

What’s interesting about McIlroy’s 2019 setup is that the weighting on his driver is actually set in the high-draw setting, using the T-Track weighting system, whereas in the Qi4D, he’s currently using a heavily rear-weighted setup. (Two 13-gram weights in the rear and only two 4-gram front weights.)

The TaylorMade M5 driver he played in during his Canadian Open win was the company’s first head that they claimed to design to initially exceed the USGA’s COR limit, and then injected with tuning resin to bring it back in bounds.

Fairway woods

2019: TaylorMade M6 3-wood (15 degrees), Shaft: Mitsubishi Tensei CK Pro White 80 TX; TaylorMade M5 5-wood (19 degrees), Shaft: Mitsubishi Tensei CK Pro White 90 TX
2026: TaylorMade Qi4D 3-wood (15 degrees), Shaft: Fujikura Ventus Black 8X; TaylorMade Qi4D 5-wood (18 degrees), Shaft: Fujikura Ventus Black 9X

The TaylorMade M6 fairway wood that McIlroy was using during the 2019 season is still in the bag of some of the best golfers on Tour in 2026. Just check out Justin Rose’s winning setup from the Farmers Insurance Open earlier this year. This year, though, McIlroy has still been searching for his top-end-of-the-bag setup, having played both the new Qi4D and the Qi10, which he won the Masters with.

The same shaft swap can be seen in the fairway woods as the driver, along with slightly less loft on the 5-wood.

Irons

2019: TaylorMade P750 (4) Buy here, TaylorMade P730 (5-9), Shafts: Project X 7.0
2026: TaylorMade P760 (4), TaylorMade Rors Proto (5-9), Shafts: Project X 7.0

The biggest difference between McIlroy’s custom set and the stock P730s is the groove design. While the P730s were constructed with 14 MX-9 grooves on their milled faces, McIlroy’s proto heads instead use the higher-spinning, 16-groove layout of the TW2 grooves. Other big differences between the sets are that McIlroy’s 7- and 8-irons have thinner toplines, are 1 degree stronger in loft, and are 1/4 inch longer than the original P730 builds.

With McIlroy’s 4-iron, the switch from P750 to P760 sees a transition to a two-piece construction with Speed Foam in it, which allows McIlroy to launch the ball slightly higher, with more workability.

Wedges

2019: TaylorMade Milled Grind (48-09SB), TaylorMade MG Hi-Toe (52-09SB, 56-09SB, 60-LB09), Shafts: Project X Rifle 6.5
2026: TaylorMade MG5 (46-09SB, 50-09SB, 54-11SB, 60-08LB @61), Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Between 2019 and 2026, McIlroy’s focus on his short game has been much more apparent. It was the reason why he switched back to the TP5 golf ball, to help with launch, spin and control with his wedges leading up to his career Grand Slam victory in 2025. The most apparent changes to McIlroy’s wedge setup are his lofts and bounce. He’s slowly delofted his pitching to a sand wedge, but has increased the loft on the lob wedge, bending his current 60-degree to 61. With that, adding more loft to his lob wedge also slightly increases the bounce and leading-edge sit point, so, as a result, he plays a lower-bounce lob wedge compared to 2019. The MG5 wedges are also softer than the first Milled Grind option from 2019. McIlroy also no longer plays the full-face grooves found on the Hi-Toe.

Putter

2019: TaylorMade Spider X
2026: TaylorMade Spider Tour X

Notice anything similar. Yes, the copper finish on Rory McIlroy’s Spider X putter in 2019 is a slightly more reflective finish than the recently released torched PVD finish. McIlroy was using the True Path alignment system, but now uses only a single white sightline.

Ball

2019: 2019 TaylorMade TP5 (#22)
2026: 2025 TaylorMade TP5 (RORS)

As mentioned above, McIlroy had transitioned from the TP5 to TP5x golf ball since his victory in Canada in 2019, but now is black with the same style of golf ball as his victory at Hamilton Golf & Country Club.

Grips

2019: Golf Pride Tour Velvet Cord
2026: Golf Pride MCC

Interesting, McIlroy actually used Golf Pride’s Tour Velvet Cord grips during his victory in 2019 (it was during a 2+ year switch to the corded TV) as opposed to his usual MCC grips, which he has played for most of his career.