In all honesty, I originally titled this video “The Great Recruiter”—my reason for that was how fascinated I was with Bob’s ability to pick talent from top to bottom to push this startup forward. Let’s be clear, it’s a startup and one that was doubted, ridiculed and laughed at from jump street.

During the initial video of this series, Bob and I went back in time, into his childhood, his military time and the beginning of his now-empire. What I discovered is that more than anything was Bob’s belief in himself, but more importantly, the people he trusts. Like his days in the military, he lives and dies by the people he chooses to stand next to and in my opinion, the best businesses have this to their core.

Bob is a guy that came from nothing, its a fact and there is not zig-zagging around it. This company and the others he owns were built up from the dirt. Whether you agree with how he goes about his business or not, he and those who work with him succeed for one reason (yes, money helps, but move past that), they believe in Bob. And Bob believes in them.

Do I think that it’s all roses and butterflies every day at PXG? No. I don’t. But it’s not supposed to be. Startups, especially the successful ones are a constant tug of war between vision and hurt feelings. The folks in this video, understand that and look well beyond the here and now. This is where I think Bob’s upbringing and military career come into play. When you are in chaos and everything is on the line all the time, egos need to get tossed out the door, and you need people that are mission first and feelings second….or third. So, like I’ve always said…PXG isn’t designed for everyone to love it all the time. If you like it, tune in. If you don’t, change the channel.

The brilliance isn’t in the idea, it’s in the construction of the team that will love and care for this idea. In every interaction I have had with a PXG employee, they all WANT to be there, WANT to sell the brand, WANT to see it grow. Proof is in the pudding, beyond all doubt and criticism PXG was listed as No. 123 on INC. Magazine’s INC 5000 for 2019.

This video features just a select few of the folks behind PXG, the engine, so to speak. It’s a motley crew of people who are golf nuts, but more importantly, they ride or die with PXG. I’m sure I’ll get some flack for coming across as a pitchman for PXG. I’m not. I just like companies that push. People that push and won’t stop till they get to where they need to be. Bob reminds me of my dad (although the dollar amounts are different)—people didn’t expect much from them and they succeeded despite it all. Bullish at times? Yes. Does everyone love them? Probably not. Do they care? No.

Hope you enjoy.