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Cleveland launches Huntington Beach SOFT putters

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Cleveland’s new Huntington Beach Soft line of putters feature the company’s proprietary Speed Optimized Face Technology (SOFT), which is designed to normalize ball speed across the face of the putter for more consistent speed and distance.

Each head features a custom face-milling pattern. For example, the higher MOI models have a gradual face-milling pattern on higher MOI models.

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development. “The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance.”

The six models, all crafted from 304 stainless steel, feature coarse, diamond-shaped milling designed to promote softer feel and a more consistent roll at impact, according to Cleveland. Additionally, the models of the Huntington Beach SOFT series featured optimized centers of gravity and strategic weight distribution for enhanced stability.

Available at retail Nov. 16 at $129.99 MAP. Cleveland offers 16 unique color selections and four different color fill areas for an additional $10.

Click here for more in-hand photos of the Cleveland Huntington Beach SOFT putters!

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5 Comments

5 Comments

  1. Micah

    Nov 3, 2018 at 1:05 am

    I’ve used the same Cleveland putter for 15 years. Looks brand new, and I have no reason to change unless I get a better feel out of another Cleveland putter. I’ll own one for life.

  2. Tom Duckworth

    Nov 2, 2018 at 9:45 pm

    It will be interesting to see how these do in your tests. I like the Tyne styled one.
    It is pretty much a direct copy of Pings face. They are a good value and they perform well.

  3. ogo

    Nov 2, 2018 at 2:34 pm

    Soft is good…. soft is buttery…. soft is comforting…. soft is orgasmic…. soft is mommy…. gearheads delights… 😛

  4. kevin

    Nov 2, 2018 at 1:55 pm

    Best value in putters and its not even close.

    I will guarantee there are guys out there who don’t give these putters a look simply because of the low price. All the complaining about expensive equipment….yet when a company actually doesn’t gouge the consumer, the consumer relates low price to low quality. these are anything but low quality.

    • tom

      Nov 13, 2018 at 4:26 pm

      kevin – well said!!

      I really like the 8.5.

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

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This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed. 

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Whats in the Bag

Bud Cauley WITB 2026 (June)

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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

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Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

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In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
  • JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
  • jgrzask: “Tommy Armour 845u
    Mizuno MP-32
    Mizuno MP-33 (2 sets)
    Bridgestone J33cb – still own
    Srixon i-302 (2 sets) – still own
    Tourstage X-Blades – still own
    Mizuno Hot Metal – still own
    Nike Forged Blades – still own
    Titleist 714 AP1 – still own
    Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”

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