News
Callaway Golf acquires Toulon Design
Since launching last year, Vista, California-based Toulon Design has rocketed ahead on a highway strewn with the wreckage of minor equipment manufacturers.
Sean Toulon and company’s work hasn’t gone unnoticed in major OEM circles. Callaway Golf announced today that it has entered into an agreement to acquire Toulon Design. And Toulon, a 30-year-industry veteran, will join Callaway as Senior Vice President, Callaway Golf and General Manager, Odyssey Brand.
For Callaway, the acquisition complements its Odyssey brand, which stands as the No. 1 putter brand across all major tours.
“Sean is one of the most experienced and knowledgeable leaders in the golf equipment industry, and we are excited to have him come aboard to help us continue to lead the putter category with great designs and the highest performing innovations,” said Chip Brewer, President and Chief Executive Officer at Callaway Golf Company. “With today’s announcement we fortify our position as the number one equipment company in golf and add valuable experience to our leadership team.”
Regarding the acquisition, Sean Toulon said:
“We are so excited to be joining forces with Callaway and Odyssey. We have been inspired by the innovation of these two great brands over a long period of time. But what might be even more impressive is the engagement these great brands have with golfers,” he continued. “We have always believed that a deep connection to the game and to those that love it is the key to creating world class products and experiences that golfers love. We feel like we have found the perfect home and look forward to creating incredible products for passionate golfers for many years to come.”
Toulon offered an initial slate of putters last year (Madison, San Diego, Rochester, San Francisco, and Memphis). The former 16-year TaylorMade company man started the putter-making effort with his sons Tony and Joe with the lofty goal of making the best performing and looking putters in the world.
It’s unclear at this point whether the Toulon brand will now exist under the Callaway umbrella. But given Mr. Toulon’s title as General Manager, Odyssey brand, it seems more likely he’ll be working to craft premium offerings under the Odyssey label, likely in an effort to cut into Scotty Cameron’s share of the premium putter space.
Check out some of Toulon’s work below, as well as our review of Toulon Design putters.
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- Toulon Madison
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- Toulon Madison
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- Toulon San Francisco
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- Toulon San Francisco
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- Toulon San Francisco
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- Toulon San Diego
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- Toulon San Diego
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- Toulon San Diego
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- Toulon San Diego
A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.
As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.
Let’s get to the gifts.
Ghost Golf Qualifier Diamond Polo
We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.
STR8-Strip Grip Tape Remover
If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.
Why Golf: Putting Thing
When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.
OluKai Lae‘ahi Men’s Breathable Slip-On Shoes
Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!
Therabody Theragun Relief
A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down.
World Cup golf apparel
Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.
FootJoy Pro SL spikeless golf shoes
Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.
Bushnell Wingman 2 GPS speaker
Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.
Personalized Titleist Pro V1 golf balls
The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!
- GolfWRX may earn a commission for purchases made through links on this page, at no extra cost to you.
With the PGA Tour across the border in Canada this week, GolfWRX Tour Photographer Greg Moore stayed stateside and headed to the OccuNet Classic presented by Amarillo National Bank in Amarillo, Texas.
It’s always interesting to see what the guys are playing on the KFT, and this week certainly hasn’t disappointed so far, with some incredible wedge stamping on display.
Check out links to all our albums below.
General Albums
WITB Albums
- Ryan Palmer – WITB – 2026 OccuNet Classic (KFT)
- Mahanth Chirravuri – WITB – 2026 OccuNet Classic (KFT)
- Josh Creel – WITB – 2026 OccuNet Classic (KFT)
- Phichaksn Maichon – WITB – 2026 OccuNet Classic (KFT)
- Brandon Berry – WITB – 2026 OccuNet Classic (KFT)
- Ryan Burnett – WITB – 2026 OccuNet Classic (KFT)
- James Song – WITB – 2026 OccuNet Classic (KFT)
- Andrew McLauchlan – WITB – 2026 OccuNet Classic (KFT)
- Ian Gilligan – WITB – 2026 OccuNet Classic (KFT)
- Alvaro Ortiz – WITB – 2026 OccuNet Classic (KFT)
- Russell Knox – WITB – 2026 OccuNet Classic (KFT)
- Ian Holt – WITB – 2026 OccuNet Classic (KFT)
- Mitchell Meissner – WITB – 2026 OccuNet Classic (KFT)
- Travis Trace – WITB – 2026 OccuNet Classic (KFT)
- Bryce Lewis – WITB – 2026 OccuNet Classic (KFT)
Pullout Albums
Luke Potter’s custom Cameron putter – 2026 OccuNet Classic (KFT)
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @HuskerFlyer is sharing a Scotty Cameron GOLO with a BGT Stability Tour2 2022 M Edition shaft. While the putter is certainly enviable, the Augusta-inspired shaft is equally noteworthy.
From the listing:
Scotty Cameron Golo 6 with BGT Stability Tour2 2022 M Edition Scotty Headcover 34″ $375
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.
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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament. Driver: Titleist GTS2 (8 degrees) Shaft: Fujikura...
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Driver: Titleist GTS3 (10 degrees, D4 SureFit setting) Shaft: Mitsubishi Chemical Diamana RB 53 S 3-wood: Titleist GT3 (15 degrees,...
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Mike
Sep 18, 2016 at 7:54 pm
Still looks like a ping…
JThunder
Sep 9, 2016 at 10:58 pm
Why is the only way to be “successful” to “take down Scotty”? Does it occur to anyone that being the #2 or #5 name in putters might still be a profitable way to make a living? It’s amazing anyone has a free hand to type, you’re all so busy drinking the corporate culture Kool Aid.
Charles
Sep 2, 2016 at 7:41 pm
The word is Toulon was funding the whole venture on his own. Hard to pass up the opportunity presented when just about your entire family is involved. Plus, Arnett used to work for TM and with Sean. I’m sure he lobbied hard for this.
C
Sep 1, 2016 at 9:28 pm
I’ve never understood why someone would want a scored face on a putter?
Dave R
Aug 31, 2016 at 4:19 pm
As long as golfers will pay $400.00 for putters the company’s will keep making them. Remember being seen with high priced putters makes you a better golfer .
Bigboy
Aug 31, 2016 at 7:46 am
All putters over $50 are overpriced, but if it makes you feel good as they say…..
JOEL GOODMAN
Aug 31, 2016 at 7:36 pm
1 MILLION % CORRECT.. AS THE OLD SAYING “IT AINT THE ARROW, IT’S THE INDIAN”
PAYING BIG BUCKS FOR A PUTTER IS GREAT —ONLY FOR YOUR EGO AND THE ENVY VALUE OF YOUR HACKER PALS.
JThunder
Sep 9, 2016 at 10:55 pm
I feel exactly the same about anyone who feels the need for more than a cardboard box to live in. Waste!
BSGolf
Aug 30, 2016 at 4:38 pm
So the #1 putter company right now goes out and purchases another person to run the show for Odyssey? I only see this going down hill from here…Weird move
Mat
Aug 30, 2016 at 4:29 pm
Someone on Callaway’s board got caught with a Scotty, and retorted, “Well, it’s not like Callaway has these.”
At least, I imagine that.
Brian
Aug 30, 2016 at 10:36 am
Must have really loved working with his sons’?
RG
Aug 30, 2016 at 1:43 am
Wow. So you clone some Ping designs, make them real shiny, add some kooky stamped on graphics and you’re considered cutting edge?!? It seems that every OEM comes out and copies the Anser and jacks the price. Crazy.
Golfer1
Aug 29, 2016 at 2:48 pm
Yay! More 400$ putters!
Michael
Aug 29, 2016 at 1:55 pm
Holy cow. Didn’t see that coming. So did Austie Rollinson leave Odyssey?
Charlie
Aug 29, 2016 at 1:24 pm
Good for Toulon.
However, I don’t see how they were hurting Callaway’s bottom line, nor do I see any noteworthy tech being bought out. Maybe Toulon got their hands on some patents?
rymail00
Aug 29, 2016 at 4:17 pm
Charlie,
I agree. I never saw anything special in their designs, or tech. Not saying they are bad putters at all, but I don’t think SC is to worried. I thought Odyssey’s milled putters looked way better than what I’ve seen so far from Toulon’s designs.
But interested to see what they come up with.
Gt
Aug 29, 2016 at 10:16 pm
Charlie
This is Callaway’s plan to take down Scotty, is all
Michael
Aug 29, 2016 at 1:10 pm
It’s a shame they didn’t think they could make a go of the company and make inroads in the ‘premium putter’ market as an independent company. Would be a shame if they just fall under the Odyssey umbrella.