Equipment
TaylorMade launches “Speed Police” commercial with officers Day, Garcia, Rose and Johnson
TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.
“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”
TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”
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Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”
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Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”
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Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”
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In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.
Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.
Teaser
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Commercial
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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raehtz10 is selling putters…and lots of them. Available for purchase Scotty Camerons, Bettinardis, and Odysseys.
From the listing:
All prices are OBO and include shipping and Paypal G&S and Venmo’s version too. If you’re west of the Mississippi, please add $5. If you have any questions or want additional pictures, please message me.
1. Scotty Cameron Super Select Newport. 34″, original grip and headcover. Weights are aftermarket 40g. Small ding on the hosel was repaired. Will send updated photo if interested. $300.
2. Scotty Cameron Mil-Spec 33/350g – 33 inches, 350g. Red dancing cord grip. No headcover. – $350.
3. Bettinardi Studio Stock 9. 35″, brand new in plastic. Does not include original headcover, but will come with new in plastic 2021 Studio Stock headcover. $275.
4. Bettinardi 2022 Inovai 6.0 – 33″, original grip and shaft. The pictures really tell the tale on this one. $230.
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.
Driver: TaylorMade Qi4D LS (8 degrees)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 9 TX
Irons: TaylorMade P770 (3), TaylorMade P7CB (4), TaylorMade P7TW (5-PW)
Shafts: Fujikura Ventus Black HB 10 X, True Temper Dynamic Gold X100
Wedges: TaylorMade Prototype (50-SB09), TaylorMade MG5 (56-HB12, 60-LV07)
Shafts: True Temper Dynamic Gold S400
Putter: TaylorMade TP Juno
Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Christiaan Maas’ clubs here.
TaylorMade Golf’s MySpider program underwent a substantial overhaul over the last month. Firstly, the company launched the option to customize the Spider ZT model, and now the program has returned with the MySpider Tour and MySpider Tour X.
The revamped page now gives golfers complete control over every visual and functional detail of their putter on the popular Tour and Tour X head, with every cosmetic idea thought of. In MySpider Tour, golfers can choose from four head finishes, 16 paint fill colors, nine Surlyn face insert colors, three aluminum insert options, six sightline configurations, and four hosel options — L-neck, small slant, double bend, center shaft. Six sightline options are available in MySpider Tour, including the optically engineered True Path alignment system. MySpider Tour X gives builders the option of four head finishes, four hosel configurations, and five sightline options, also including True Path alignment.
One of the more interesting features of the new MySpider program is the availability of three distinct face insert options. Along with the usual Surlyn Pure Roll insert trusted by Scottie Scheffler and Rory McIlroy, which can be customized from nine colors, golfers can now also select firmer options. Two are offered with the black aluminum Pure Roll insert, slightly firmer than the traditional insert, or for the firmest feel, golfers can choose from two colors of milled aluminum inserts.
Another fun addition to the MySpider Tour is the ability to use the “Tommy Sightline.” The custom alignment aid design, which was first drawn onto Tommy Fleetwood’s putter by PGA Tour Rep James Holley, is based on the milled sightline on his Spider ZT head. There are five shorter lines on the left and right of a longer central line serving as the traditional short line alignment aid.
See below for the full specifications sheet for MySpider Tour and Tour X:
MySpider Tour
MySpider Tour X
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Large chris
Feb 24, 2014 at 7:28 am
Epic Fail….
The puppets certainly have to introduce themselves because they bear no resemblance to the players.
Worst thing I’ve ever seen, and I was in ‘Nam
Chuck
Feb 21, 2014 at 3:40 pm
I’m not a Taylormade hater. I’ve owned a dozen TM drivers, and I might own a dozen more (probably not, but I’m willing, anyway).
I say all of that before I say that this ad is unwatchable. It’s not just bad advertising; it’s worse than bad. I’ll probably buy a Jetspeed. But if I do, it will be in spite of this terrible waste (worse than a waste) of advertising dollars.
nick
Feb 20, 2014 at 10:38 am
yet it may just be marketing gold.
nick
Feb 20, 2014 at 10:36 am
awful.
Jack
Feb 20, 2014 at 1:55 am
Doesn’t make me want to buy their clubs at all. I’d think it’d be more cool to have the puppets hit the clubs. Or just have the actual players act in the commercial as the speed cops. They can’t be any more wooden than the puppets!
yo!
Feb 20, 2014 at 1:05 am
The Sergio puppet is not accurate. He should be whining a lot more.
Andrew
Feb 19, 2014 at 9:40 pm
Creepy….just plain creepy.
The Anser
Feb 19, 2014 at 9:34 pm
This commercial is so bad I think it gave me cancer.
k
Feb 20, 2014 at 2:21 am
I’m pretty sure, but don’t quote me on this. That it is not carcinogenic.
ryan k
Feb 19, 2014 at 8:35 pm
Awful, just awful. Speaking of outdated, when is it the new TM club comes out?
Rich
Feb 19, 2014 at 5:52 pm
Callaway will be pretty happy that TMAG have got the X2 Hot driver in the commercial. Doesn’t matter how you get press, any press is good press. TMAG are obviously feeling the pressure. Go Callaway!
John
Feb 20, 2014 at 12:46 am
That’s why Callaway has had twice the # of ads in Golf Digest, is the only company currently speaking about how many yards you’ll gain with each new club of theirs, and is coming out with ridiculous sounding names for balls/gear. They’re a bit late to jump on the bandwagon that has already come and gone.
Double Mocha Man
Feb 19, 2014 at 3:29 pm
Some ad agency guy has no clue what Dustin Johnson looks like. Someone should pull some strings and get this fixed.
paul
Feb 19, 2014 at 2:09 pm
I guess if he x2hot is better, then they have to do something…
David30
Feb 19, 2014 at 12:05 pm
This campaign should start the “epic fail” conversation in 3…2…1…
Mizzy
Feb 19, 2014 at 11:40 am
Trite marketing campaign. They should use a different ad agency, as their commercials fail to have any bite and come off exceptionally cheesy.
However, people that like modern sitcoms with laugh tracks may like this.
Captain Junah
Feb 19, 2014 at 10:58 am
It’s no Dick Fowler PI….
and maybe someone should call the low MOI police on them 🙂
Patrick
Feb 19, 2014 at 11:18 am
I second that.
Rob
Feb 19, 2014 at 10:54 am
Is it just me or does Jason Day look like the Geico caveman in this commercial? Funny stuff all the way around.
Adam
Feb 19, 2014 at 10:50 am
Awesome commercial, Vegimite, neck pillow, very funny
Matt
Feb 19, 2014 at 10:47 am
well taylormade has a go at callways x2 hot haha