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TaylorMade launches “Speed Police” commercial with officers Day, Garcia, Rose and Johnson

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TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.

“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”

TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”

[youtube id=”oQXWyAQkQpo” width=”620″ height=”360″]

Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”

[youtube id=”tY5FuPriheg” width=”620″ height=”360″]

Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”

[youtube id=”_osEg-N5qzA” width=”620″ height=”360″]

Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”

[youtube id=”xlWYzEEy6eU” width=”620″ height=”360″]

In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.

Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.

Teaser

[youtube id=”OzKrKsy3K2c” width=”620″ height=”360″]

Commercial

[youtube id=”todzj8fatmc” width=”620″ height=”360″]

21 Comments

21 Comments

  1. Large chris

    Feb 24, 2014 at 7:28 am

    Epic Fail….

    The puppets certainly have to introduce themselves because they bear no resemblance to the players.
    Worst thing I’ve ever seen, and I was in ‘Nam

  2. Chuck

    Feb 21, 2014 at 3:40 pm

    I’m not a Taylormade hater. I’ve owned a dozen TM drivers, and I might own a dozen more (probably not, but I’m willing, anyway).

    I say all of that before I say that this ad is unwatchable. It’s not just bad advertising; it’s worse than bad. I’ll probably buy a Jetspeed. But if I do, it will be in spite of this terrible waste (worse than a waste) of advertising dollars.

  3. nick

    Feb 20, 2014 at 10:38 am

    yet it may just be marketing gold.

  4. nick

    Feb 20, 2014 at 10:36 am

    awful.

  5. Jack

    Feb 20, 2014 at 1:55 am

    Doesn’t make me want to buy their clubs at all. I’d think it’d be more cool to have the puppets hit the clubs. Or just have the actual players act in the commercial as the speed cops. They can’t be any more wooden than the puppets!

  6. yo!

    Feb 20, 2014 at 1:05 am

    The Sergio puppet is not accurate. He should be whining a lot more.

  7. Andrew

    Feb 19, 2014 at 9:40 pm

    Creepy….just plain creepy.

  8. The Anser

    Feb 19, 2014 at 9:34 pm

    This commercial is so bad I think it gave me cancer.

    • k

      Feb 20, 2014 at 2:21 am

      I’m pretty sure, but don’t quote me on this. That it is not carcinogenic.

  9. ryan k

    Feb 19, 2014 at 8:35 pm

    Awful, just awful. Speaking of outdated, when is it the new TM club comes out?

  10. Rich

    Feb 19, 2014 at 5:52 pm

    Callaway will be pretty happy that TMAG have got the X2 Hot driver in the commercial. Doesn’t matter how you get press, any press is good press. TMAG are obviously feeling the pressure. Go Callaway!

    • John

      Feb 20, 2014 at 12:46 am

      That’s why Callaway has had twice the # of ads in Golf Digest, is the only company currently speaking about how many yards you’ll gain with each new club of theirs, and is coming out with ridiculous sounding names for balls/gear. They’re a bit late to jump on the bandwagon that has already come and gone.

  11. Double Mocha Man

    Feb 19, 2014 at 3:29 pm

    Some ad agency guy has no clue what Dustin Johnson looks like. Someone should pull some strings and get this fixed.

  12. paul

    Feb 19, 2014 at 2:09 pm

    I guess if he x2hot is better, then they have to do something…

  13. David30

    Feb 19, 2014 at 12:05 pm

    This campaign should start the “epic fail” conversation in 3…2…1…

  14. Mizzy

    Feb 19, 2014 at 11:40 am

    Trite marketing campaign. They should use a different ad agency, as their commercials fail to have any bite and come off exceptionally cheesy.

    However, people that like modern sitcoms with laugh tracks may like this.

  15. Captain Junah

    Feb 19, 2014 at 10:58 am

    It’s no Dick Fowler PI….

    and maybe someone should call the low MOI police on them 🙂

  16. Rob

    Feb 19, 2014 at 10:54 am

    Is it just me or does Jason Day look like the Geico caveman in this commercial? Funny stuff all the way around.

  17. Adam

    Feb 19, 2014 at 10:50 am

    Awesome commercial, Vegimite, neck pillow, very funny

  18. Matt

    Feb 19, 2014 at 10:47 am

    well taylormade has a go at callways x2 hot haha

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Whats in the Bag

Christiaan Maas WITB 2026 (June)

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Driver: TaylorMade Qi4D LS (8 degrees)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 9 TX

Irons: TaylorMade P770 (3), TaylorMade P7CB (4), TaylorMade P7TW (5-PW)
Shafts: Fujikura Ventus Black HB 10 X, True Temper Dynamic Gold X100

Wedges: TaylorMade Prototype (50-SB09), TaylorMade MG5 (56-HB12, 60-LV07)
Shafts: True Temper Dynamic Gold S400

Putter: TaylorMade TP Juno

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Christiaan Maas’ clubs here.

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Equipment

TaylorMade MySpider Tour and Tour X: More customizable build options now available

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TaylorMade Golf’s MySpider program underwent a substantial overhaul over the last month. Firstly, the company launched the option to customize the Spider ZT model, and now the program has returned with the MySpider Tour and MySpider Tour X.

The revamped page now gives golfers complete control over every visual and functional detail of their putter on the popular Tour and Tour X head, with every cosmetic idea thought of. In MySpider Tour, golfers can choose from four head finishes, 16 paint fill colors, nine Surlyn face insert colors, three aluminum insert options, six sightline configurations, and four hosel options — L-neck, small slant, double bend, center shaft. Six sightline options are available in MySpider Tour, including the optically engineered True Path alignment system. MySpider Tour X gives builders the option of four head finishes, four hosel configurations, and five sightline options, also including True Path alignment.

One of the more interesting features of the new MySpider program is the availability of three distinct face insert options. Along with the usual Surlyn Pure Roll insert trusted by Scottie Scheffler and Rory McIlroy, which can be customized from nine colors, golfers can now also select firmer options. Two are offered with the black aluminum Pure Roll insert, slightly firmer than the traditional insert, or for the firmest feel, golfers can choose from two colors of milled aluminum inserts.

Another fun addition to the MySpider Tour is the ability to use the “Tommy Sightline.” The custom alignment aid design, which was first drawn onto Tommy Fleetwood’s putter by PGA Tour Rep James Holley, is based on the milled sightline on his Spider ZT head. There are five shorter lines on the left and right of a longer central line serving as the traditional short line alignment aid.

See below for the full specifications sheet for MySpider Tour and Tour X:

MySpider Tour

MySpider Tour X

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Equipment

Then and now: Comparing Rory McIlroy’s current setup to his record-breaking 2019 Canadian Open victory

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In Rory McIlroy’s first appearance at the 2019 RBC Canadian Open, he crushed the record books to earn his 16th PGA Tour title in dominating fashion, winning by seven shots over Shane Lowry and Webb Simpson.

McIlroy’s score of 22-under-par 258 is the lowest 72-hole score to date at the Canadian Open, and his closing 61 is also the best final-round score in the history of one of golf’s oldest tournaments. Finally, with his win in 2019, McIlroy became only the sixth player to win the career Triple Crown, adding to his victories at the U.S. Open in 2011 and The Open Championship in 2014, joining Tommy Armour, Walter Hagen, Arnold Palmer, Lee Trevino and Tiger Woods in a coveted list.

So, with that, why not compare his current setup to the clubs he used to break all the records?

Driver

2019: TaylorMade M5 (9 degrees), Shaft: Mitsubishi Tensei CK Pro White 70 TX
2026: TaylorMade Qi4D (9 degrees @8), Shaft: Fujikura Ventus Black 7X (45 5/8 inches)

McIroy led the Tour in Strokes Gained: Off-the-Tee in 2019; he’s doing the same in 2026. Between now and then, McIlroy has switched from the Mitsubishi Tensei CK Pro White 70 TX (a shaft with slightly more feeling in the tip) to the original Fujikura Ventus Black 7X, having just made the change to the heavier version from playing the 60X.

What’s interesting about McIlroy’s 2019 setup is that the weighting on his driver is actually set in the high-draw setting, using the T-Track weighting system, whereas in the Qi4D, he’s currently using a heavily rear-weighted setup. (Two 13-gram weights in the rear and only two 4-gram front weights.)

The TaylorMade M5 driver he played in during his Canadian Open win was the company’s first head that they claimed to design to initially exceed the USGA’s COR limit, and then injected with tuning resin to bring it back in bounds.

Fairway woods

2019: TaylorMade M6 3-wood (15 degrees), Shaft: Mitsubishi Tensei CK Pro White 80 TX; TaylorMade M5 5-wood (19 degrees), Shaft: Mitsubishi Tensei CK Pro White 90 TX
2026: TaylorMade Qi4D 3-wood (15 degrees), Shaft: Fujikura Ventus Black 8X; TaylorMade Qi4D 5-wood (18 degrees), Shaft: Fujikura Ventus Black 9X

The TaylorMade M6 fairway wood that McIlroy was using during the 2019 season is still in the bag of some of the best golfers on Tour in 2026. Just check out Justin Rose’s winning setup from the Farmers Insurance Open earlier this year. This year, though, McIlroy has still been searching for his top-end-of-the-bag setup, having played both the new Qi4D and the Qi10, which he won the Masters with.

The same shaft swap can be seen in the fairway woods as the driver, along with slightly less loft on the 5-wood.

Irons

2019: TaylorMade P750 (4) Buy here, TaylorMade P730 (5-9), Shafts: Project X 7.0
2026: TaylorMade P760 (4), TaylorMade Rors Proto (5-9), Shafts: Project X 7.0

The biggest difference between McIlroy’s custom set and the stock P730s is the groove design. While the P730s were constructed with 14 MX-9 grooves on their milled faces, McIlroy’s proto heads instead use the higher-spinning, 16-groove layout of the TW2 grooves. Other big differences between the sets are that McIlroy’s 7- and 8-irons have thinner toplines, are 1 degree stronger in loft, and are 1/4 inch longer than the original P730 builds.

With McIlroy’s 4-iron, the switch from P750 to P760 sees a transition to a two-piece construction with Speed Foam in it, which allows McIlroy to launch the ball slightly higher, with more workability.

Wedges

2019: TaylorMade Milled Grind (48-09SB), TaylorMade MG Hi-Toe (52-09SB, 56-09SB, 60-LB09), Shafts: Project X Rifle 6.5
2026: TaylorMade MG5 (46-09SB, 50-09SB, 54-11SB, 60-08LB @61), Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Between 2019 and 2026, McIlroy’s focus on his short game has been much more apparent. It was the reason why he switched back to the TP5 golf ball, to help with launch, spin and control with his wedges leading up to his career Grand Slam victory in 2025. The most apparent changes to McIlroy’s wedge setup are his lofts and bounce. He’s slowly delofted his pitching to a sand wedge, but has increased the loft on the lob wedge, bending his current 60-degree to 61. With that, adding more loft to his lob wedge also slightly increases the bounce and leading-edge sit point, so, as a result, he plays a lower-bounce lob wedge compared to 2019. The MG5 wedges are also softer than the first Milled Grind option from 2019. McIlroy also no longer plays the full-face grooves found on the Hi-Toe.

Putter

2019: TaylorMade Spider X
2026: TaylorMade Spider Tour X

Notice anything similar. Yes, the copper finish on Rory McIlroy’s Spider X putter in 2019 is a slightly more reflective finish than the recently released torched PVD finish. McIlroy was using the True Path alignment system, but now uses only a single white sightline.

Ball

2019: 2019 TaylorMade TP5 (#22)
2026: 2025 TaylorMade TP5 (RORS)

As mentioned above, McIlroy had transitioned from the TP5 to TP5x golf ball since his victory in Canada in 2019, but now is black with the same style of golf ball as his victory at Hamilton Golf & Country Club.

Grips

2019: Golf Pride Tour Velvet Cord
2026: Golf Pride MCC

Interesting, McIlroy actually used Golf Pride’s Tour Velvet Cord grips during his victory in 2019 (it was during a 2+ year switch to the corded TV) as opposed to his usual MCC grips, which he has played for most of his career.

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