News

Why TaylorMade is moving to 2-year product cycle for its drivers

Published

4 weeks ago

May 15, 2026

TaylorMade Golf Company announced Friday a revamped release cycle for drivers. Starting with Qi4D, the company will transition from annual to biennial launches, a significant change from its previous business model. The company told us it made the decision for three reasons: current product success, reassuring product improvement to the consumer, and better fitting capabilities than ever before.

Firstly, it’s a move that TaylorMade has been pursuing for several years, but one that has been brought forward by up to a year.

“Qi4D being off to an incredible start, not only on tour, but in the market, in the eyes of consumers, in the 3rd party reviews, I mean, everything has been firing and all cylinders,”Brian Bazzel, Vice President at TaylorMade Golf Company, told GolfWRX. “I would say it’s allowed us to sort of consider making this move maybe even a year earlier than we were considering doing it.”

Despite Qi4D’s success both on tour and with the consumer, the ability to create such a leap in lineups is becoming more marginal. With that, TaylorMade has both listened to the consumer and seen can to validate the customer’s purchase for newer equipment.

“Every year we grind away, it takes us a couple years to actually make the product from the time we start,” Bazzel added. “To get those little improvements, the differences are becoming a little bit smaller, a little bit harder for consumers to see.”

By changing to a two-year cycle, Bazzel believes that consumers will be able to see more of a justification to upgrade to something better.

“We’re at this point where we believe the right recipe, not only for us internally, but for consumers, is to give us a, give us a little bit more time, no lack of intensity, we’re gonna continue to, like, push hard,” Bazzel said. “But with that push for an extended period of time, we know we can deliver something that’s going to be even more meaningful or more valuable. to that consumer.”

Finally, Bazzel deems that the extended time between launches will line up better with the fitting capabilities of the product.

“Allowing our fitters to get comfortable with it and practically how to enhance performance with golfers with it, that takes some time as well.”Bazzel noted. “And I think this is going to allow those fitters to get a little bit more comfortable with it as well. That’s great.”

Outside of the consumer, and just as important for TaylorMade, is the tour feedback that it has received.

“The adoption level is not maybe as rapid as it has been and we were very transparent last year with Qi35 on tour,” Bazzel said. “We’re seeing guys hang on to their gamers for previous years. This year, we’ve got incredible adoption of Qi4D, but not 100% across the board, we know.

“There’s this appetite of, ‘I’ve got it dialed. I’ve got all reps on that driver. I’ve got it in a lot of different conditions for an extended period of time, and I want to kind of play that out a little bit longer.'”

For example, world No. 1 Scottie Scheffler still plays the Qi10, a two-year-old generation of the TaylorMade driver. With the added time between cycles, Bazzel believes tour pros will have more time to build confidence in the switch, and that it will translate to consumers.

With TaylorMade’s transition to two-year releases, it leaves just two major OEMs with yearly launches – Callaway and Cobra.

News

GolfWRX’s Father’s Day Gift Guide (2026)

Published

2 days ago

Jun 9, 2026

GolfWRX Staff

A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

Buy here.

Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down.

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

Buy here.

Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

Buy here.

Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

Buy here.

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Tour Photo Galleries

Photos from the 2026 OccuNet Classic

Published

2 days ago

Jun 9, 2026

GolfWRX Staff

With the PGA Tour across the border in Canada this week, GolfWRX Tour Photographer Greg Moore stayed stateside and headed to the OccuNet Classic presented by Amarillo National Bank in Amarillo, Texas.

It’s always interesting to see what the guys are playing on the KFT, and this week certainly hasn’t disappointed so far, with some incredible wedge stamping on display.

Check out links to all our albums below.

General Albums

2026 OccuNet Classic (KFT) – Monday #1

WITB Albums

Pullout Albums

Luke Potter’s custom Cameron putter – 2026 OccuNet Classic (KFT)

News

From the GolfWRX Classifieds: Scotty Cameron GOLO 6 with BGT Stability Tour2 2022 M Edition

Published

2 days ago

Jun 9, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @HuskerFlyer is sharing a Scotty Cameron GOLO with a BGT Stability Tour2 2022 M Edition shaft. While the putter is certainly enviable, the Augusta-inspired shaft is equally noteworthy.

From the listing:

Scotty Cameron Golo 6 with BGT Stability Tour2 2022 M Edition Scotty Headcover 34″ $375

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.