The Netflix series Full Swing has dramatically influenced the popularity of golf through its compelling portrayal of the sport and its players. As someone who avidly follows golf, I believe this show has served the game exceptionally well, offering an unprecedented peek into the personalities and lives of professional golfers.

Unveiling Personalities and Humanity

One of the most significant contributions of “Full Swing” to the world of golf is its ability to humanize the players. Traditionally, golf can seem distant, with athletes appearing reserved and their personal lives seldom showcased. However, this series has shattered that barrier. For instance, in Season 1, we watched the candid moments of Jordan Spieth and Justin Thomas, long-time friends and rivals. Their on-screen interactions, filled with humor and camaraderie, revealed a side of them that many fans had never seen. This relatability has drawn viewers closer, making them more invested in the sport.

The show’s unique and transparent storytelling style allows fans to witness the highs and lows of professional golf. Season 2 highlighted Brooks Koepka’s struggle with injuries and mental battles. This raw portrayal of vulnerability and resilience not only enriched the storyline but also fostered a deeper connection with the audience. It reminded us that even the best athletes face challenges, creating an emotional bond and renewed admiration for their perseverance.

Impact on Viewership and Fan Engagement

The impact of Full Swing on golf viewership has been palpable. Data indicates that 63 percent of Full Swing viewers turned on PGA Tour coverage in the two months following the series debut. Notably, 11 of these viewers had not watched PGA Tour coverage in the six months leading up to the release but became regular watchers post-series. This surge in engagement underscores the series’ role in expanding the sport’s fan base, attracting both seasoned enthusiasts and newcomers.

Interestingly, 42 percent of viewers reported an increase in the time they spent watching professional golf on TV after viewing the show. It’s clear that Full Swing has not only retained existing fans but has also rejuvenated their interest. This uptick is significant considering the numerous entertainment options available today.

Enhanced Broadcasting and Growing Popularity

The PGA Tour has astutely capitalized on the success of Full Swing by enhancing its broadcasts in collaboration with media giants like CBS, ESPN+, and Comcast. These improvements, such as more in-depth player profiles and behind-the-scenes footage, have rendered a more engaging viewing experience, allowing fans to connect better with players and the competition. Essentially, the series has bridged the gap between the audience and the pro golfers, making broadcasts more than just about the sport but also about the narrative and individuals involved.

In Season 2, the series broadened its scope to include the dynamic between the PGA Tour and LIV Golf, capturing raw, authentic moments leading up to the Ryder Cup. This addition brought a fresh layer of intrigue and drama, hooking the audience even further.

The Road Ahead

Looking forward, the prospects for Full Swing appear incredibly promising. Season 3 is reportedly in the works, a testament to the series’ success and the burgeoning interest in professional golf. Anecdotal evidence suggests that players like Scottie Scheffler and Rory McIlroy, prominently featured in the series, have seen significant rises in social media followings and sponsor interests. This indicates a broader ripple effect that extends beyond TV ratings and touches various aspects of marketing and brand building in the sport.

The continued production of Full Swing promises a long-term commitment to fostering and maintaining interest in golf. Much like the success of Formula 1’s Drive to Survive, which drew millions to motorsport, Full Swing has the potential to do the same for golf. The series’ blend of sport, personal narrative, and drama makes for an engaging recipe likely to keep fans glued to their screens year after year.

My Take

Full Swing has been a game-changer for golf, enhancing the sport’s popularity and reaching a broader audience. By presenting the personalities behind the golfers, it has humanized the athletes and made the sport more relatable and thrilling. The series has served the game well, boosting viewership and fostering deeper engagement and fan loyalty. With season 3 on the horizon, the future looks even brighter, promising to grow golf’s fan base and sustain its place in the diverse world of sports and entertainment.

Want to find out my thoughts on the first day of the Alfred Dunhill Links Championship? How about the Sanderson Farms, or Korn Ferry Tour Championship? Go to my new weekly column, “Friday Fore-Cast,” on RG.org.

Editor’s note: “My Take” will be an ongoing weekly series where Brendon shares his thoughts and opinions on various aspects of the game and industry. These are Brendon’s opinions and do not necessarily reflect those of GolfWRX, its staff, and its affiliates.