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Shanks to success: My journey with text message coaching

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Ever played 18 holes with 18 different swing thoughts? That was me this spring. But then, I started working with Dennis Clark.

Actually, scratch that — texted Dennis Clark. No commute. No face-to-face lessons. The sun didn’t even need to be shining. Just pure, unfiltered golf wisdom in text form from my friend who happens to be a PGA Master Professional.

Let me paint the picture. It’s Wednesday night, and I’m in the middle of another existential threat of a range session. I texted Dennis a swing video out of desperation.

“I’M SHANKING!”

As a former college player, my golf swing has always been inexplicably connected to my ego… and sometimes my general feeling of purpose on earth. I was in a dark place.

The previous fall, I was shooting under par. This spring, I went from shanking once per month to once per round. And then I shanked two wedges OB over the last three holes in a Michigan Open qualifier to miss qualifying by a shot.

I headed to the putting green and waited to hear back from Dennis. I wasn’t sure what to expect. Maybe a multi-part plan to rebuild my swing. Dennis comes back with this gem.

“Exit way left.”

That’s it. Three words. No diagrams, no voice messages. It seemed too simple. But then I tried it, because, hey, what did I have to lose? I started swinging left of California, and suddenly I was finding the relative center of the face again. Whoa.

Over the next few weeks, I kept texting Dennis. His responses were always short, direct, and impossible to argue. I’d fire off a quick complaint like, “I’m blocking it again.” I’d send swing videos, and from time to time, he’d ask for some launch monitor data. His answer: “You still need to exit more left.”

When I tell you Dennis has a sixth sense for diagnosing swing videos, I’m not kidding. I imagine it comes somewhat naturally after more than 40 years teaching the game, but it still feels like a superpower.

If you think I started shooting under par again right away, think again. Golf doesn’t work like that. But what changed was my appetite to create real, lasting change. And because of that, the low scores came sooner than I expected.

Looking back at my college years, it’s clear that I often stopped short of making truly meaningful changes. There was always another tournament around the corner, so I stuck to small changes that helped me keep the ball in play but never actually solved my issues.

I always thought that changing my swing would involve drowning in overcomplicated mechanics and swing thoughts, but Dennis made the process simple. There wasn’t a blueprint to rebuild my entire game. He gave me bite-sized tips I could build on.

I knew quite a bit about the golf swing before I started texting with Dennis, but it turns out I knew relatively little about my own swing. One text at a time, Dennis helped me understand what parts of my swing needed to change and which ones were fine.

As Dennis likes to remind me, I’m on a lifelong journey. The good news is that I’m starting to make the kind of contact I used to dream about while watching YouTube videos at 11 p.m. My confidence has skyrocketed.

This has to be the future of golf instruction, right? Find a teacher you trust. Work with him or her on your time. And if you’re anything like me, you’ll learn more from a few months of text messages than you will from a few one-hour lessons.

Zak Kozuchowski is the Founder & President of Rooted Solutions, a golf-focused marketing and consulting agency that has partnered with some of golf's best new brands including L.A.B. Golf, Perfect Practice, JumboMax Grips. From 2011 to 2017, Kozuchowski served as the Editor-in-Chief of GolfWRX where oversaw growth of 325% in unique monthly visitors and architected the company's Featured Writers Program. Kozuchowski is a proud graduate of the University of Richmond (VA), where he played on the golf team (Go Spiders!). He resides in Metro Detroit with his wife and his two young children who continue to prefer Disney+ to major championship coverage. He's working on that.

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Opinion & Analysis

AVL: My U.S. Amateur local qualifying experience

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This past Monday, I played in the U.S. Amateur local qualifier at Rock Creek Country Club in Portland, Oregon. A full tee sheet from 7:30 a.m. to 1:55 p.m., the top 11 scores would make it to the U.S. Amateur final qualifying.

I teed off at 10:48 a.m.. With the 7:30 am tee time, you can get a feel for the leaders’ pace, and they were off and running on the challenging setup at Rock Creek.

 

 

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Getting to the highlight of the round on the par five 17th, a drive up the left side and 212 yards left to the front hole location. I took out a 5-iron with plans of middle of the green. The ball ended up 8 feet left of the hole, pin high. A slight downhill putt dropped in for an eagle 3 on the 17th. With the cut line looking to be anywhere from -2 to even par. This was the boost I had been waiting for all day.

With making par from the trees on 18, it was time to wait for a potential playoff with a posted score of one under par 71.

Three hours later, it was playoff time. 8 players for 6 spots. I made par on the playoff hole, which was good enough to advance to the U.S. Amateur final qualifying in July. USGA qualifiers sure deliver on all of the emotions in golf!

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Building my 2026 gamer WITB: Ranking the contenders and new putter projects – Club Junkie Podcast

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The annual What’s In The Bag build is underway, and on this episode of Club Junkie, Brian breaks down the clubs currently leading the race for a spot in his 2026 gamer setup. From drivers and fairway woods to irons, wedges, and shafts, he ranks the equipment that’s performing best and explains what’s separating the front runners from the rest of the field.

Brian also heads into the workshop to discuss several putter projects currently on the bench. From head options and shaft choices to build ideas and testing plans, he shares what he’s working on and which putters could become serious contenders for the bag this season.

If you’re a gear junkie who loves equipment testing, club building, and the never-ending pursuit of the perfect setup, this episode is for you.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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