Hatch Golf has been making some amazingly creative headcovers and accessories for the past few years. Sean Farrell is a designer by trade and turned his love of creating graphics with his love of golf to create Hatch and provide golfers with some truly unique items. Hatch Golf mostly caters too smaller, limited runs of their headcovers that sell out rather quickly. If you want to hear the whole conversation with Sean, please check out of the podcast links at the bottom and on any podcast platform that you listen on. Just search GolfWRX Radio.

Sean discussed how his Michigan-based company started out as a hobby and he was just coming up with the designs. He would then send those designs off to a manufacturer and they would actually create the physical cover. This didn’t last long as his supplier stopped taking orders as small as his. So Sean did what anyone would have, he bought all of the equipment and a warehouse to produce his own Hatch accessories. Hatch is now a full time career and he even has his brother-in-law working with him full time as well to produce new products. 

If you are not familiar with Hatch Golf’s headcovers, then you should really head over to their website or social media pages to check out their work. The covers are highly embroidered and contain a massive amount of detail. I asked about using other materials like rubber or leather patches in his designs, and Sean was quick to explain how anything you put on a headcover has to withstand the everyday use and abuse. Tossing bags from the trunk to the cart and the sun’s UV rays take their toll on headcovers. Hatch uses tried and true materials, like marine grade fabrics, to ensure that the cool designs will last for years in the bag or displayed indoors. 

Sean let me in on the fact that he has a “short list” of about a thousand or more ideas for his future covers. He takes inspiration from just about anything and has desire to create a run of covers that look like the car graphics from the original Fast and Furious movie. But cars are just one muse as pop culture and hottest social media trends will influence and inspire designs. Some releases are a little less spontaneous, like covers based on majors or holidays. He is extremely excited for this Halloween as Hatch is releasing multiple covers over a few days. These releases are very limited, only 20-50 pieces of each blade or mallet, and for a few reasons. Hatch would rather have a bunch of designs and options available instead of just making 250 or 500 of just one design. This way customers have more options to choose from and if one doesn’t really excite them, then maybe another will. The short runs also make the covers more collectable and loved by the ones who do get their hands on them. Sean explained how they will never re-run a cover design, once they are done they are done.

Hatch has been growing and we are seeing more and more of the covers on social as well as out in the wild. Sean says it is still very strange to see a golfer with one of his products in the bag and meet golfers who are fans of Hatch’s work. The Hatch team has even done a few events where fans and collectors meet up, show off their gear, and play some golf! These events are humbling to Sean and his team as they never really expected to have such loyal fans who enjoy showing off their collections. At one event a collector was changing out head covers on almost every hole so he could use a display them all. Experiences like that just reinforce that Hatch should stay true to what they do and keeping the customer experience first. 

I find it pretty awesome that a company like Hatch Golf is local to me and doing some amazing work. Sean seems to truly love what he does and love the game of golf. I even asked him about a little WITB and he got into a little of what he plays when he is out on the course. If you are into the headcover and accessory side of golf, it is worth checking out Hatch Golf.