TaylorMade Golf Company has introduced MyTaylorMade+ for 2022. 

Available on the App Store and Google Play now, MyTaylorMade+ aims to bring the Tour experience to the palm of your hands with personalized coaching from certified PGA Teaching Professionals and instruction from Tour level coaches, including Rick Sessinghaus, coach of two-time major champion Collin Morikawa.

Along with golf and fitness instruction, the app provides data-driven insights, exclusive and early access to select products, custom fitting experiences, Try Then Buy, Tour-built equipment played by TaylorMade athletes and more.

“TaylorMade is built on innovation and pushing the boundaries of product performance, but we know achieving your golfing goals requires more than having the best equipment. 

Whether you’re trying to break 90 for the first time or winning a major, it requires coaching – both for the swing and the mind. It requires the body to be in the best possible physical shape and total game analysis to understand strengths and weaknesses. That is why we are excited to launch MyTaylorMade+ and help golfers of all abilities improve and achieve their goals. 

Beyond that, MyTaylorMade+ offers the chance to win access to Tour-spec equipment built for Team TaylorMade athletes, gives golfers the ability to try custom drivers before they buy and includes exclusive product drops with equipment that can’t be found anywhere else.” – Nick Robbie, Director of Emerging Opportunities, TaylorMade

MyTaylorMade+ offers three subscription tiers for its premium features, with each tier allowing greater access to the app’s full benefits:

Free

• Exclusive Instructional Content
• GPS and Digital Score Keeping
• Access to Expert Club Fittings
• Maintain a Handicap
• Free Ground Shipping on All TaylorMadeGolf.com Orders

Champion: $12.99/monthly; $119.99/yearly

• Exclusive Instructional Content
• GPS and Digital Score Keeping
• Access to Expert Club Fittings
• Maintain a Handicap
• Free 2-day Shipping on All TaylorMadeGolf.com Orders
• Exclusive Product Drops
• Try New Drivers Before You Buy
• Personalized Performance Insights
• Tour Trash Sweepstakes
• A chance to win Tour-Spec Equipment

Legend: $24.99/monthly; $239.99/yearly

• Exclusive Instructional Content
• GPS and Digital Score Keeping
• Access to Expert Club Fittings
• Maintain a Handicap
• Free 2-day Shipping on All TaylorMadeGolf.com Orders
• Exclusive Product Drops
• Try New Drivers Before You Buy
• Personalized Performance Insights
• Tour Trash Sweepstakes: A chance to win Tour-Spec Equipment
• Personalized Virtual Swing Analysis & Coaching

Here’s a greater in-depth look at some of the premium features available to those who sign up for ‘Champion’ or ‘Legend‘ options.

Member Shop

Early Access & Exclusive Products: MyTaylorMade+ subscribers will have early access to select new products from TaylorMade, as well as exclusive products only available for purchase on MyTaylorMade+. 

Tour Trash: One golfer’s trash is another golfer’s treasure. Tour Trash is a unique collection of equipment that was destined to be played on Tour. Tour Trash allows a user to enter for a chance to win equipment built for and used by TaylorMade athletes. 

Try Then Buy: Try Then Buy is a first of its kind experience, allowing MyTaylorMade+ users to test the newest TaylorMade drivers before purchase. Users can build clubs to their specs, ship it to their home and experience the product during a two-week trial period before deciding to purchase the club or return it to TaylorMade free of charge.

Personalized Instruction

After uploading videos of their swing to the app, golfers receive corresponding analysis from their MyTaylorMadeCoach, who will provide a breakdown and rating of the user’s setup, turn, lever, path, release and more.

A roadmap will then be created to take the user on a journey through each swing element with a focus on one area of their swing at a time. An immediate relationship is established between golfer and their MyTaylorMadeCoach, as they work together through submitted swing videos and subsequent analysis.

As the golfer completes each lesson, the coach evaluates and determines when the golfer is ready to move on to the next step of their roadmap.

Scores, Stats & Insights

Under the “Play” tab, users will have access to MyTaylorMadeOnCourse, giving them GPS tracking and advanced statistics and analytics specific to their game and their equipment.

The golfer’s data links directly to their MyTaylorMade+ account to drive personalized insights, content and drills to help them improve in areas specific to their game.

MyTaylorMadeOnCourse will provide users with in-depth statistics and analysis, including scoring averages, Strokes Gained, fairways hit, greens in regulation, sand saves and putts per round. As golfers track their rounds and enter scores, a MyTaylorMade+ handicap will be generated.

Fittings

Users have access to one-on-one time to dial in their equipment with a TaylorMade fitting expert through in-person fittings or a virtual fitting. Results of the fitting are posted in the app, and users can also purchase their equipment directly through MyTaylorMade+.

Club Recommender 

By entering previous fitting data or answering a series of questions to receive immediate recommendations on which driver head and shaft are best optimized for their game, users then have the option to either purchase the driver through MyTaylorMade+ or utilize the Try Then Buy feature.

MyTaylorMade+ is available to purchase now on the App store and Google Play.