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Greg Norman to spearhead Saudi-backed company with 10 new events planned on Asian Tour

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On Friday, Greg Norman was unveiled as the new CEO of a newly formed company, LIV Golf Investments, which is backed by the Private Investment Fund, which operates on behalf of the government of Saudi Arabia.

The new group has unveiled plans for a series of 10 new events to be staged annually on the Asian Tour over the next 10 years, representing a total commitment of over $200 million USD to “support playing opportunities and prize funds.”

The new league hopes to get underway in 2022, with new events planned to take place across Asia, the Middle East and Europe.

In a statement, Greg Norman said

“This is only the beginning. LIV Golf Investments has secured a major capital commitment that will be used to create additive new opportunities across worldwide professional golf. We will be a cooperative and respectful supporter of the game at every level, and today’s announcement alongside the Asian Tour is the first example of that.

“I have been a staunch supporter and believer in playing and developing golf in Asia for more than four decades. The Asian Tour is a sleeping giant and we share ambition to grow the series and unlock what we believe is significant untapped potential. We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways.”

Per the release, several high-profile C-Suite executives have already been appointed, though no names have been made public.

The announcement follows the striking of a new 10-year partnership between the Asian Tour and Golf Saudi, the organisers of the Saudi International powered by SoftBank Investment Advisers, which will now see the event become the flagship tournament on the Asian Tour, with an increased prize fund of $5m. 

The current Asian Tour CEO Cho Minn Thant hailed the new development as a major milestone for pro golf, saying

“This is the single biggest development in the history of the Asian Tour and a major milestone for professional golf. The opportunity will secure unprecedented new playing opportunities, establish new player pathways, allow us to compete commercially with other sports, and enhance our social agenda.

“We are particularly excited at the prospect today’s landmark announcement brings to the amateur game, providing new inspiration to aspiring players through a new level of top-flight professional competition in the region.”

Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

18 Comments

18 Comments

  1. Pingback: Asian Tour Chief: Misconception over new Saudi investment, but Greg Norman does want future ‘Super League’ – GolfWRX

  2. Pingback: Nick Faldo’s ‘perfect player’ list; explains Tiger omission to unhappy golf fans – GolfWRX

  3. Pingback: Greg Norman: New Asian Tour series has nothing to do with revenge against PGA Tour – GolfWRX

  4. Pingback: Greg Norman rejects notion that new Asian Tour series is revenge against PGA Tour – GolfWRX

  5. Distance Compression Dude

    Oct 31, 2021 at 4:48 pm

    Smylie Kaufman would be all over that like a bad rash

  6. Old school

    Oct 30, 2021 at 11:55 am

    MONEY MONEY MONEY..Sad that golf is now regulated full heartedly to money and more money. Guess i’m just an old school thinker who remembers when golf was about honor and gameship and not about money. Times change and society does to..The greed of money has changed our sport forever..and the world.

    • geohogan

      Oct 30, 2021 at 2:27 pm

      Add ten more tournaments for pros, means calibre of players diluted in all tournaments as a whole. Beneficiaries are the mediocre players who couldnt make the current tours.

  7. British chap

    Oct 29, 2021 at 10:12 pm

    Say what you want, but there is more to life than the American way.

  8. CrashTestDummy

    Oct 29, 2021 at 9:02 pm

    Like Greg Norman or not, in my opinion it is a good business decision and good for pro golf to have more pro tournaments with some big sponsors. First, the PGA tour and Korn Ferry tours are super impacted. Too many good players and not enough spots. Korn Ferry players make very little money. More money into pro golf and more tournaments even in Asia would help. Asia is a big growth area. There is a lot of money is Asia.

    • gwelfgulfer

      Oct 30, 2021 at 7:34 pm

      Blood money events are a good thing?

      • geohogan

        Nov 2, 2021 at 11:00 am

        You heard it,too? Greg is bringing Squid Games to golf tournaments.

    • geohogan

      Nov 2, 2021 at 8:58 am

      Korn Ferry players today will become the pros on the Saudi tour, leaving openings for lesser players on the Korn Ferry tour, which will likely desolve with the dilution of talent.

      Cash for Norman, and like Fox Golf, tour folds after a couple of years… Korn Ferry and Saudi tours gone… good business!

  9. Norman Of Greg

    Oct 29, 2021 at 7:11 pm

    Yeah, Greg is still red a s s e d about the Tour Stealing his FEDEX Cup idea. Should be interesting and certainly popcorn worthy.

  10. Imafitter

    Oct 29, 2021 at 5:14 pm

    Pros are independent contractors. If they don’t like the way the PGA Tour pays them, then demand a change or go somewhere else. I hate crying multi-millionaires. Like a private club, the PGA Tour can say anyone can join, pay the dues, but you can’t belong to another club. Just as another club can open the membership to anyone and allow them to belong to other clubs too. So if the PGA Tour says you can play there but you’re banned from the PGA Tour for life, they have all the rights to do that in protecting their club or product. But who really cares about human rights? NO ONE DOES! Golfer’s clubs, shoes, clothing, balls, bags, carts…ALL COME FROM CHINA. Virtually everything in your home comes from CHINA. So don’t tell me you care about the Saudi’s treatment of other’s, as well as China’s, until you buy 100% USA.

    • Jeff

      Oct 29, 2021 at 8:56 pm

      If you continue extrapolating and look at who sponsors the PGA tour events ( big pharma, insurance companies, bailed out banks, etc) you should probably stop watching all together. ????

    • stephen

      Oct 30, 2021 at 4:04 pm

      You are exactly right, great comment.

  11. mo

    Oct 29, 2021 at 4:58 pm

    The PGA Tour made Gregory. This guy sure is spiteful ever since Tim Finchem put him in his place.

  12. America First

    Oct 29, 2021 at 12:26 pm

    In bed with the headchoppers geno-ciding the yemenis. G t f o of my country Greg, carpetbagging P o s.

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Most birdies without breaking par – GolfWRXers discuss

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In our forums, one user is wondering how many birdies other players have had in a round while still failing to break par. @Lalan45, unfortunately, asked the question after a unique experience of their own.

They wrote:

“Today I managed 8 birdies but still shot even par, could have been a round to remember! What’s the most birdies you’ve made in a round and still didn’t break par?”

Our members in the forum shared their own experiences with successful rounds that still resulted in a score over par. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • kwcsports: “I’ve had 5 a few times, still shot 80+ haha.”
  • jda: “I played a course for the first time, had 8 birdies, 9 doubles and an eagle. The infamous no-par round. I kept the scorecard. Every shot had a creek that I did not know about, or I was within 8-10 feet for a birdie look. To this day, I have no idea if I should be really jacked up or mad about that performance.”
  • jvincent: “I think my record is either 5 or 6. Probably shot 75.”
  • Instron4204: “3 birdies and shot a 92…man I suck!”

Entire Thread: “Most Birdies Without Breaking Par.”

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Best current stock shaft 2026 – GolfWRXers discuss

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In our forums, one user is asking for thoughts on the best stock shafts offered in 2026. Stock shafts are the shafts included with a club when it’s purchased from retailers or OEMs.

@DTorres asked:

The last couple years has seen a lot of updates and additions to no upcharge stock shafts, which do you think is the best offering in 2026?

Im a bit of a shaft nerd and recently during my Members Testing with the Callaway Quantum Triple Diamond I found the updated Project X Denali Frost Black to be a fantastic stock shaft. I absolutely did not mesh well with the original Denali. Just curious what other people think are the current best Stock shaft offerings out with new models and stock Ventus options and LinQ options popping up here and there.

We were given the option for any stock shafts for our members review. I went with the 70g Black Frost 6.5 because it’s a shaft I don’t have, it’s an updated version of the original Denali and hear little about. I typically use a Diamana WB, GD VF or a HOF Raptor. I’m not saying it was neck and neck with any of those but it was a pleasant surprise I’m not accustomed to in stock shaft offerings.

Our members in the forum have been offering up their own thoughts on the best stock shafts available in 2026. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • rsballer10: “IMO – MCA Ka’ili White Darkwave, Tensei 1k Black/white, UST Lin-Q White. People are free to spend their money however they see fit, but for me personally the shaft catalogs these days have enough options that I don’t see the value of a $400 upcharge. I have never had a problem finding a no upcharge shaft that fits the bend profile and weight that I need. Whether the paint job is good enough or not is above my pay scale.”
  • bcflyguy1: “Project X Titan Black. I’ve had one in 60TX in my Quantum TD Max for several weeks now. Have to give Titlieist their flowers for finding a way to make it available as a featured option; very shrewd bit of business and one that I suspect will be duplicated by the other companies. TT/PX have a certified banger on their hands with Titan.”
  • CTG77: “Undoubtedly, it’s the Tensei 1K RIP shafts from Titleist. The Tensei line gives about 98% of the performance of a Ventus VeloCore+ shaft at a tiny fraction of the cost if you’re looking for a blue or red profile. The white is not an exact match for Ventus Black, but it’s closer to it than the non-VeloCore+ Ventus shafts that come from Callaway or formerly came from TaylorMade.”

Entire Thread: “Best current stock shaft 2026.”

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GolfWRX’s Father’s Day Gift Guide (2026)

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A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

Buy here.

Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down. 

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

Buy here.

Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

Buy here.

Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

Buy here.

 

  • GolfWRX may earn a commission for purchases made through links on this page, at no extra cost to you.

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