If you haven’t yet heard about Measured Golf consider this an introduction.

Measured Golf is a 6,000 square foot state-of-the-art indoor golf performance center located in Ann Arbor, Michigan, founded by Michael Dutro and Adam White.

At GolfWRX we are fascinated with the performance side of golf, and we caught up with their team to talk about what makes Measured Golf different.

Where and how did Measured Golf get started?

Michael Dutro: Measured Golf was founded in May of 2020 when I left the academy that I had previously instructed at and formed Measured Golf with my business partner Adam White. We started out at Lake Forest Golf Club and Learning Center in Ann Arbor, then quickly grew a following of students. With the support of Lake Forest Golf Club and Learning Center, construction quickly began on the indoor golf performance center so Measured Golf would be able to continue to work with our athletes during the winter months.

What separates Measured Golf from other improvement facilities?

MD: The core belief at Measured Golf is there are no absolutes and no outliers. That sentiment is shared by Mike Adams and our BioSwing Dynamics team.

You see, we all have different shaped and sized bodies, so why are we all trying to swing the club the same way? This question sparked a thirst for knowledge and the rest as they say is history. I’ve spent the past two years learning from some of the most decorated instructors in the game and that journey has led to spending time with several people outside of golf, including many biomechanists, Ph.D.’s, and anyone who deals with human performance at the highest levels. We use this knowledge to help every golfer we see.

As a facility designed with the sole purpose of helping golfers get the most out of their game, beyond the experience you bring, what equipment do you use to help golfers understand their swing?

MD: We have three TrackMan 4 simulators bays that are equipped with Smart2Move 1D and 3D Dual Force Plates to help athletes understand their ground reaction forces.

We also have a 2,500 square foot short game area featuring a putting surface with undulation built-in and a sod-wall bunker. In addition to our golf-specific training space, we also have a full gym that is operated by our partner Aram Kushigian with Smash Factor Performance and Adam White heads up our club fitting department that features National Custom Works, Miura, PXG, Epon, TaylorMade, Mizuno, L.A.B. Golf, and Edel.

What does the path for improvement look like for a Measured Golf athlete? 

MD: After an interview and screening process, we build a blueprint for how that golfer can swing the club in the most efficient and effective way possible. Both Adam and I have devoted our careers to helping athletes understand why they move the golf club the way they do and how to create the correct “matchups” so each player can swing hard without fear of the big miss.

In addition to screening each athlete to understand what their “best” swing will look like from a kinematic perspective, we use 3D Dual Force Plates to measure how the athlete uses the ground to create the best and safest motion for that individual.

For us, understanding how the body is “pushing” against the ground and how the ground is “pushing” back is key to helping every athlete unlock their speed. Essentially, we all use the same ingredients to make chocolate chip cookies, yet everyone’s cookies still taste different. The Force Plates allow us to understand and show the athletes how to use the right amount of each ingredient to produce their best golf swing.

At the end of the day, three golf nerds sat down and decided to create the ultimate golf nerd facility. Built by golf nerds for golf nerds.