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Barney Adams: Why we play golf

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I played golf the other day with friends. COVID-19 restrictions, but we got out. They will attest that I stunk, but that isn’t news or the basis for this piece.

Normally that kind of golfing experience has me in borderline depression searching for a swing change that I know will allow me to play at my fantasy level. What was remarkably different was the pleasure. Being outside, sunshine, fresh air, joking with friends, enduring the glares from my partner. It was four hours that were singular in their positivity made more so by the daily media barrage of doom and being essentially quarantined for all other activities.

To start, one of the great things about golf is when you play, it requires total concentration—world events, personal issues are put on hold. You see, golf isn’t fun, it’s hard and that element is what brings us joy no matter how small our victories.

I’ve played the game for some 70 years and studied it for 40, working in the industry. One of my favorite exercises over the years has been to ask someone who played recently to describe their best shot of their previous round. Immediate answers flow accompanied by a smile or whimsical expression. Whether it’s a tee shot, a chip, putt, it’s a moment of slaying the dragon. And this is golf. Not an 18 or even 9-hole score—one shot, immediate recall and the reason to play again.

We find ourselves today bordering on panic—daily feeds from the media, warning us, frightening us. For those who play the game, it is a needed respite. There have been some articles, and I’m sure more coming, about what will happen in the distant morning. Massive unemployment, lost wages, and crashing investment portfolios, a small sample. Sadly, the media is going to have bad news to emphasize for months to come and there is no question that some of the collateral damage will be human lives and financial well-being.

It’s easy to sit and critique humans making decisions. But when asked the question about affecting lives now or in the future, it’s way more complex. Political expediency focuses on the now knowing there will be a pivot down the road.

What does all this have to do with golf? The game provides an instant middle ground. People can have four hours in the sun and fresh air and the difficulty involved forces them to temporarily shelve daily tribulations. Even with reduced course services as a precaution, just the chance to go to bed at night knowing the weather looks great and you can escape to the course for a few hours…it’s something that brightens one’s outlook.

So, I’m championing the playing of golf, while accepting various related restrictions. I’m championing a few hours where we can forget the drama, the panic, and get our butts kicked by a little white ball. And when done, we’ll make arrangements to play again.

Oh yes, now that the internet is overflowing with tips from golf teaching experts, I really need to play, because I have this new move that is guaranteed, guaranteed, to produce 12 more yards off the tee. You see, it all has to do with the position of the shaft vs. the left knee and…

Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

5 Comments

5 Comments

  1. Jack

    Jun 1, 2020 at 7:53 am

    I love the second paragraph,especially the first sentence!

  2. Delbert

    May 31, 2020 at 9:48 pm

    Your clubs make golf a pleasure to play. Please bring them back.

  3. Brandon

    May 31, 2020 at 12:54 am

    Well said, Barney. Now with the riots in addition to the ridiculous lock downs, this rings even more true than yesterday.

  4. Will

    May 30, 2020 at 12:33 pm

    It’s always a delight to hear from you.

  5. Greg V

    May 30, 2020 at 10:48 am

    Barney, it’s been awhile. Missed you.

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Opinion & Analysis

AVL: My U.S. Amateur local qualifying experience

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This past Monday, I played in the U.S. Amateur local qualifier at Rock Creek Country Club in Portland, Oregon. A full tee sheet from 7:30 a.m. to 1:55 p.m., the top 11 scores would make it to the U.S. Amateur final qualifying.

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Getting to the highlight of the round on the par five 17th, a drive up the left side and 212 yards left to the front hole location. I took out a 5-iron with plans of middle of the green. The ball ended up 8 feet left of the hole, pin high. A slight downhill putt dropped in for an eagle 3 on the 17th. With the cut line looking to be anywhere from -2 to even par. This was the boost I had been waiting for all day.

With making par from the trees on 18, it was time to wait for a potential playoff with a posted score of one under par 71.

Three hours later, it was playoff time. 8 players for 6 spots. I made par on the playoff hole, which was good enough to advance to the U.S. Amateur final qualifying in July. USGA qualifiers sure deliver on all of the emotions in golf!

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Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

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