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Justin Rose, Honma officially part ways

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Justin Rose and Honma Golf have officially severed ties, per a joint statement released Friday evening.

Former World No. 1 and current World No. 14, Rose (previously a TaylorMade staffer) made waves in the equipment industry when he signed on as a full-bag Honma staffer at the beginning of 2019. He made waves again in late February when he arrived at PGA National with a TaylorMade SIM driver in his bag.

The next week, at the Arnold Palmer Invitational, Rose swapped out his remaining Honma wares for a TaylorMade SIM Max fairway wood, a Cobra Speedzone Pro 5-wood, TaylorMade P730 irons, and TaylorMade and Titleist wedges.

Full text of the statement from Honma/Rose below

“Honma Golf Limited (“Honma”) announces that, following a successful partnership with the former No. 1 player in the world, Honma and Justin Rose have agreed that Justin will no longer be one of Honma’s brand ambassadors. We are proud to have been a key part of Justin’s journey to regain his position as World Number 1 in early 2019, including a win at the Farmers Insurance Open in his second event with Honma equipment in play.”

“For over a year, Justin worked closely with our team to help develop innovative and top­ performing lines of Honma woods and irons. His pursuit of perfection, approach to product testing and feedback has produced great value to Honma. Justin’s expert input and desire for maximum ball speed inspired our team to make the Honma TR20 460 and 440 drivers among the fastest drivers in the game. Consistently, and excitingly, our nationwide team of fitters are seeing the new TR20 460 and TR20 440 drivers produce some of the fastest speeds on the market. We wish him the very best in his pursuit of more majors and career success,” said John Kawaja, President Honma Golf North America.”

“I have enjoyed working with the Honma team and collaborating closely with them to design and develop excellent golf equipment. I was able to see firsthand the innovations that the craftsmen at Honma bring to their clubs. I am hopeful that during our time of partnership, we have laid the groundwork for Honma to continue to expand their brand. We both feel it is the right time to pursue our own paths,” said Justin Rose.”

Per Honma PR: “This will be the official statement and we are unable to provide any further comments”

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

18 Comments

18 Comments

  1. par

    May 25, 2020 at 10:09 pm

    Honma clubs way over priced.

  2. joro

    May 25, 2020 at 7:22 pm

    Ah ha, when Mark King quit making Golf Clubs and started making Tacos it just a matter of time

  3. JP

    May 25, 2020 at 12:46 pm

    Why is this news? It was discussed in the forums several months ago. I thought this was a done deal long ago.

    https://forums.golfwrx.com/discussion/1816610/justin-rose-leaving-honma/

  4. forgedforever

    May 25, 2020 at 10:35 am

    The congenial “it’s been great” comments when in truth at least one party has been holding its nose for awhile now. I doubt few are surprised by this split. It never felt right. This comes from someone who has never been accused of being a TH fan.

  5. Bob Jones

    May 25, 2020 at 10:28 am

    Why is this news? Who cares what clubs Justin Rose uses?

    • Ughhh

      May 25, 2020 at 3:10 pm

      Why wouldn’t it be? Obviously you do if you read it and took the time to post. What a hard on….

  6. Jack Nash

    May 25, 2020 at 10:08 am

    Mizuno is calling.

    • jgpl001

      May 26, 2020 at 3:44 am

      Not so sure, but it would be a good fit

      He did play Cobra irons when he was an amateur..

  7. jgpl001

    May 25, 2020 at 4:17 am

    Costco here we come..

    Seriously though I would be surprised if he didn’t do a Brooks, Casey et al, its the done thing these days

  8. James

    May 23, 2020 at 3:36 pm

    Rebound relationships never work do they

  9. gwelfgulfer

    May 23, 2020 at 12:08 pm

    I’m shocked…

  10. Pablo Honey

    May 23, 2020 at 7:44 am

    Wondering if TM would even have him back considering their current stable.
    My guess is PXG.

    • Jmy Dvoo

      May 25, 2020 at 4:57 pm

      PXG, in a desperate attempt at gobbling up Callaway market share, will guy up ANY pro with name value…

  11. Delbert

    May 23, 2020 at 1:07 am

    Sam Snead Blue Ridge irons are next. We will look back at all these deals some day and go “I remember those irons.”

  12. Gunter Eisenberg

    May 22, 2020 at 9:48 pm

    I knew Rose’s days with Honma were numbered when Mark King left to go to Taco Bell. King was the main reason why Rose signed with Honma.

  13. BJ

    May 22, 2020 at 9:14 pm

    EASY MONEY LOL

  14. DukeOfChinoHills

    May 22, 2020 at 6:15 pm

    It’s easy to say now, but I never thought he’d be with Honma very long.

    • curt benjamins

      May 23, 2020 at 7:31 pm

      we all said it at the time DUHHHHHHHHH

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GolfWRX’s Father’s Day Gift Guide (2026)

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From the GolfWRX Classifieds: Scotty Cameron GOLO 6 with BGT Stability Tour2 2022 M Edition

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