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A trip down Magnolia Memory Lane: 1970s Masters fashion

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Recently, we covered some of the best fans outfits from the 1991 Masters Tournament won by Ian Woosnam (Patron Fashion at the ’91 Masters). Now, it’s time to look back on what many call the height of all golf fashion: the 1970s.

This era in sport, not just golf, was pre-large-scale commercialization. Certainly, sponsorships were a part of golf but not in the way it is today. Each break in the action or reply wasn’t brought to you by “brand X” and clothing, and fashion followed a similar minimalistic trend. There was no scripting, there were no special edition brand activations, and shirts were mostly devoid of sponsors unlike there are today—most players didn’t even wear hats.

These are some of the greatest final round outfits from ’70s Master’s final rounds.

1974

Dave Stockton wore a beautiful yellow ensemble, which included matching white belt and shoes. If you’re going to go full yellow – this is the way to do it. Take note, 2006 Hoylake Sergio Garcia.

You don’t need the graphic to recognize the full head of hear belonging to two-time Masters champ Ben Crenshaw. His patterned polo went along very nicely with a pair of matching solid-colored pants.

Tom Weiskopf never won a green jacket, but as far as the Masters is concerned, he could easily go down as one of the best dressed throughout his career. These pants alone belong in the hall of fame.

Green always looks good on the grounds of Augusta National, and Jim Colbert showcases one of the finest ways to work the pallet. Extra points for the bucket hat.

Jack Nicklaus is arguably the greatest golfer to ever play the game, and if we only take into account Green Jackets, then he’s number 1. Jack also ranks very high as far as outfits go, and always looked classy while strolling the rolling hills of Augusta, almost always in a signature thin horizontal striped shirt.

1975

Johnny Miller is another man that never won the Masters, but it certainly wasn’t for lack of close calls. He came second in 1975 but his outfit could have been considered the clubhouse leader, thanks to a well-fit solid blue stiff-collar polo that also went well with his flowing blonde locks. Now I know I said I would leave the patrons alone for this, but I have to ask “what the heck is that pink thing on that woman’s head behind Miller on the tee box?” I’m extremely thankful this was broadcast in color.

Thanks to the signature glasses, Hale Irwin is easy to spot, and as mentioned already, green also looks good inside the ropes at Augusta. The long button closure was a telltale sign of the times and few pulled this look off as well as Hale. Also, one more patron to point out: the man in the full yellow pants, jacket, and hat (this is the outfit of the guy she told you not to worry about).

Tom Weiskopf, a towering man from Ohio, made clothing look good. His 1975 final round lilac sweater would have fit very nicely under a green jacket along with the high collar white shirt. This look was as classic then, as it is today.

1976

Raymond Floyd won the green jacket this year and the collar on his shirt could be considered a premonition for the culminating events. Raymond’s pants were also well-tailored to show off his brown and white saddle shoes.

Ben Crenshaw once again made color look good in 1976 with a striped yellow and red shirt to go along with a red belt, and yellow pants. This Texas Longhorn even coordinated his glove for the occasion.

 

*Featured image courtesy of Masters.com, and yes, that’s current ANGC chair and then amateur sensation Fred Ridley strolling the fairway with Jack Nicklaus. 

 

 

 

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

1 Comment

1 Comment

  1. Nack Jicklaus

    Apr 9, 2020 at 10:46 pm

    The last pic of Crenshaw looks like an old McDonald’s uniform.

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Opinion & Analysis

AVL: My U.S. Amateur local qualifying experience

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Getting to the highlight of the round on the par five 17th, a drive up the left side and 212 yards left to the front hole location. I took out a 5-iron with plans of middle of the green. The ball ended up 8 feet left of the hole, pin high. A slight downhill putt dropped in for an eagle 3 on the 17th. With the cut line looking to be anywhere from -2 to even par. This was the boost I had been waiting for all day.

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