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Morning 9: U.S. Women’s Open loses big money? | Brandon Matthews | Piercy apologizes

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By Ben Alberstadt
Email me at [email protected] and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.
March 4, 2020
Good Wednesday morning, golf fans.
1. USWO a big money loser? 
Golfweek’s Beth Ann Nichols with the grim news about the U.S. Women’s Open’s profitability…or lack thereof…”During its annual meeting at Pinehurst, the USGA revealed that of the $165 million in revenue that’s generated by the U.S. Open, the organization takes in $70 million in profits. All of that money goes directly back into the game, officials said, with $22 million of it going toward women’s championships and participation.”
  • “To help understand the U.S. Women’s Open purse of $5.5 million, the USGA broke it down even further for Golfweek. The USWO purse is the highest among the LPGA’s five majors but is still $7 million behind the men. While there’s a national conversation around equal pay for women, some in golf have also questioned the wide gap.”
  • “According to the USGA, it costs $19 million to conduct the U.S. Women’s Open (including qualifiers), which most consider to be the crown jewel of women’s golf. The USGA sees about $9 million comes back by way of ticket sales, corporate hospitality and partner support.”
  • “The bottom line: The USGA loses about $10.4 million on the Women’s Open.”

Full piece.

2. A special exemption
PGATour.com’s Sean Martin on Brandon Matthews, whose name you might not remember, but whose kind act you surely do, getting a spot in the AP Invitational field this week.
  • “…Matthews made headlines at last year’s Argentina Open when he hugged a fan with Down Syndrome who inadvertently yelled in his stroke during a playoff. A startled Matthews missed the 8-foot putt that he needed to make to extend the playoff.”
  • “At first, Matthews was frustrated by the distraction. Then he learned that the man had Down Syndrome. Matthews sought him out to give him a signed glove and a big hug.”
  • …”The people at the Arnold Palmer Invitational noticed, and rewarded Matthews with a sponsor exemption. The event’s Twitter feed said Matthews responded “just as Mr. Palmer would have – with kindness, humility and grace.”
3. Piercy apologizes 
Golf Channel’s Digital Team…”Scott Piercy on Tuesday posted an apology to his Instagram story for content he shared on Monday that reportedly included an anti-gay slur and a reference to a right-wing conspiracy theory.”
  • “Whenever i (sic) post my intent is NEVER to offend. I want to apologize if any of my recents (sic) story posts have been offensive,” he wrote. “I will do better!”
  • “Per Golf Digest, Piercy “shared a homophobic meme … directed at former South Bend mayor and 2020 Democratic presidential nominee Pete Buttigieg. … [He] also posted a message about QAnon, which is a far-right conspiracy theory involving a secret plot by a ‘deep state’ against the government, one that accuses its critics of child sex trafficking.”
4. Brotherhood of the scar
Golf Channel’s Randall Mell…”Tour golf is a game of old wounds, really.”
“It’s a kind of brotherhood that way…For every Sungjae Im who wins, there’s a Tommy Fleetwood and Brendan Steele rinsing a shot at the last.”
  • “Harold Varner III is at Bay Hill preparing for this week’s Arnold Palmer Invitational. He remembers not feeling so alone when Tiger Woods reached out to show him some empathy after Varner struggled through the final round of the Genesis Invitational with an early chance to win.”
  • “Well, it wasn’t really empathy, but it was the best attempt the greatest closer in the history of the game could muster.”
5. When Goydos knew TW was back 
Interesting anecdote here, related by Golfweek’s Adam Schupak…”He’s walking away and I say, ‘Tiger, you know what’s great about playing this Tour?’ Tiger stops and looks at me and I say, ‘Where I drive the ball there are no divots.’
  • “Now, it’s a reasonably funny self-deprecating joke. Tiger smirked, but then he said, ‘How many woods do you carry now?’ So, I make a joke about myself and Tiger has to immediately annihilate me with a joke about me and my game. Tiger’s needle is long, sharp and he uses it a lot. He just needled a Champions Tour player on Tuesday at Bay Hill. I’m so far down the threat level to Tiger’s game. I’m non-existent in his world.”
  • “I thought, ‘Holy crap, this guy is back. He’s a killer. That’s a killer attitude. He doesn’t care who you are.’ If you’re one of the 144-man field he is going to stomp you if he has to. I walked away and went over to my caddie and said, ‘Oh, Jesus, these guys have no idea what’s coming. They’re not ready for this.’ These guys that say, they’d love to compete against Tiger? They have no idea. Tiger is back to being a killer. When I told him that joke, that’s when I knew.”
6. PGA Tour Champions qualifier evacuated due to fire
Golf Digest’s Daniel Rapaport…“Tuesday’s PGA Tour Champions qualifier for the Hoag Classic has been delayed due to a fire near the Goose Creek Golf Club in Mira Loma, Calif., the Tour confirmed to Golf Digest. Players have been taken off the course and there has not yet been a decision on how, or if, to proceed with the qualifier.”
7. Bamberger on Palm Beach Par-3
The venerable Michael Bamberger at Golf.com writes this about what he suspects might be “the best public par-3 course in the world.”
  • “If you got in a boat on the beach at Seminole and sailed south about 20 nautical miles-past Lost Tree Village, the gated community where Jack Nicklaus lives, past Mar-a-Lago, Donald Trump’s private club-you would eventually see another true oceanfront course, designed by Raymundo himself, which he did at no charge. It’s a muni! It’s owned and operated by the town of Palm Beach.”
  • “There’s no other course quite like it. It comprises 18 par-3 holes, representing all the popular wind directions, on 39 acres smack-dab between the Atlantic Ocean and the Intracoastal Waterway. It would be impossible to put a price tag on the property-a half billion? Probably far more, but the town’s not selling, not now, not ever. That would be like Honolulu selling Waikiki Beach.”
  • “About 12 years ago, Floyd inherited a 1961 18-hole Dick Wilson course that had become a financial drain on the town. “I took a course that was losing money, changed the routing and everything about it, and now it makes so much money it carries everything the town’s rec department does,” Floyd said in a telephone interview while the fourth round of the Honda Classic was underway. Floyd lives a couple miles south, at a golf development called Old Palm, where there’s a course he designed.”

Full piece.

8. Bomb & Gouge on trackable balls
On Golf Digest: “Are any major ball manufacturers realistically working on developing a way to track location (for finding stray shots or logging-rounds purposes)?…-@HogansBookLied”
  • “The key word in your question is “realistically.” The answer, however, is yes. A few years ago, OnCore Golf made a presentation during PGA Show week about its GENiUS ball-a ball with a chip in the core that could track things such as location, distance and backspin in real time on a smartphone. The company had previously made a ball with a hollow metal core, so the idea of putting a chip inside the ball and being able to protect it from damage didn’t seem far off.”
  • “The product has yet to make it to market, but the company is still pursuing the idea. That said, we have our doubts about the viability or, quite frankly, the need. While producing a golf ball that you can find certainly seems like a boffo idea, it’s difficult to see how such a ball wouldn’t be compromised in some manner performance-wise. You’re taking out performance technology and replacing it with golf-ball-finding technology. That doesn’t seem like a trade worth making.
  • “The cost also is likely to be prohibitive and if you sink it in the water on the 15th at PGA National no ball retriever is gonna reach that sucker.”

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

3 Comments

3 Comments

  1. Joey5Picks

    Mar 4, 2020 at 3:41 pm

    “I want to apologize if any of my recents (sic) story posts have been offensive” is such a non-apology. “IF” anyone was offended. That’s basically the equivalent of signing a waiver. “IF” anyone was offended, I apologize. If you weren’t, I don’t apologize. Reminds me of the Astros; only apologizing because he got caught.

  2. Feel The Bern

    Mar 4, 2020 at 11:08 am

    It doesn’t matter that it loses a ton of money, the women’s open should pay the same as the men’s. I’m Bernie Sanders, and I approve this message.

    • Rascal

      Mar 4, 2020 at 2:25 pm

      I fully agree with this.

      I’m serious.

      So long as the shortfall comes straight from Bernie’s pocket!!

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Most birdies without breaking par – GolfWRXers discuss

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In our forums, one user is wondering how many birdies other players have had in a round while still failing to break par. @Lalan45, unfortunately, asked the question after a unique experience of their own.

They wrote:

“Today I managed 8 birdies but still shot even par, could have been a round to remember! What’s the most birdies you’ve made in a round and still didn’t break par?”

Our members in the forum shared their own experiences with successful rounds that still resulted in a score over par. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • kwcsports: “I’ve had 5 a few times, still shot 80+ haha.”
  • jda: “I played a course for the first time, had 8 birdies, 9 doubles and an eagle. The infamous no-par round. I kept the scorecard. Every shot had a creek that I did not know about, or I was within 8-10 feet for a birdie look. To this day, I have no idea if I should be really jacked up or mad about that performance.”
  • jvincent: “I think my record is either 5 or 6. Probably shot 75.”
  • Instron4204: “3 birdies and shot a 92…man I suck!”

Entire Thread: “Most Birdies Without Breaking Par.”

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Best current stock shaft 2026 – GolfWRXers discuss

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In our forums, one user is asking for thoughts on the best stock shafts offered in 2026. Stock shafts are the shafts included with a club when it’s purchased from retailers or OEMs.

@DTorres asked:

The last couple years has seen a lot of updates and additions to no upcharge stock shafts, which do you think is the best offering in 2026?

Im a bit of a shaft nerd and recently during my Members Testing with the Callaway Quantum Triple Diamond I found the updated Project X Denali Frost Black to be a fantastic stock shaft. I absolutely did not mesh well with the original Denali. Just curious what other people think are the current best Stock shaft offerings out with new models and stock Ventus options and LinQ options popping up here and there.

We were given the option for any stock shafts for our members review. I went with the 70g Black Frost 6.5 because it’s a shaft I don’t have, it’s an updated version of the original Denali and hear little about. I typically use a Diamana WB, GD VF or a HOF Raptor. I’m not saying it was neck and neck with any of those but it was a pleasant surprise I’m not accustomed to in stock shaft offerings.

Our members in the forum have been offering up their own thoughts on the best stock shafts available in 2026. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • rsballer10: “IMO – MCA Ka’ili White Darkwave, Tensei 1k Black/white, UST Lin-Q White. People are free to spend their money however they see fit, but for me personally the shaft catalogs these days have enough options that I don’t see the value of a $400 upcharge. I have never had a problem finding a no upcharge shaft that fits the bend profile and weight that I need. Whether the paint job is good enough or not is above my pay scale.”
  • bcflyguy1: “Project X Titan Black. I’ve had one in 60TX in my Quantum TD Max for several weeks now. Have to give Titlieist their flowers for finding a way to make it available as a featured option; very shrewd bit of business and one that I suspect will be duplicated by the other companies. TT/PX have a certified banger on their hands with Titan.”
  • CTG77: “Undoubtedly, it’s the Tensei 1K RIP shafts from Titleist. The Tensei line gives about 98% of the performance of a Ventus VeloCore+ shaft at a tiny fraction of the cost if you’re looking for a blue or red profile. The white is not an exact match for Ventus Black, but it’s closer to it than the non-VeloCore+ Ventus shafts that come from Callaway or formerly came from TaylorMade.”

Entire Thread: “Best current stock shaft 2026.”

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GolfWRX’s Father’s Day Gift Guide (2026)

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A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

Buy here.

Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down. 

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

Buy here.

Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

Buy here.

Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

Buy here.

 

  • GolfWRX may earn a commission for purchases made through links on this page, at no extra cost to you.

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