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True Sports acquiring Aerotech shafts

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True Sports, the umbrella company for True Temper, Project X, Accra Golf and other sport divisions, has just announced a total purchase of Aerotech Golf Shafts for an undisclosed amount. This purchase comes on the heels of another recent purchase earlier this year when True Sports purchased Canadian-based shaft company Accra Golf.

From a total package perspective this deal makes a lot of sense for everyone involved, True Temper/Project X is already the industry leader in steel shafts, along with offering a full array of graphite products from driver to iron shafts under a number of brands. While on the other hand Aerotech and the SteelFiber shafts are the number 1 graphite iron shaft on all professional tours with many notable players using various models. AeroTech is also the leader by a large margin on the LPGA Tour with a number of the world’s top women’s players using the shafts on route to multiple wins including majors championships in 2019.

How This All Fits

From a portfolio perspective, Aerotech further rounds out the True Sports graphite shaft options available to both the custom aftermarket segment, and to OEMs as part of their custom matrix options. The purchase of Aerotech strengthens True Sports’ position in the OEM world since the SteelFiber line is one of the most requested custom options from OEMs and customers.

“We are thrilled to add Aerotech to our stable of products. Their innovative SteelFiber line of shafts is extremely popular in the aftermarket and has won more professional golf events than any other graphite iron shaft.” – Don Brown, senior director of marketing and innovation for TRUE Sports’ golf division.

This works well as a contrast to the recent Accra Golf purchase since Accra Golf caters exclusively to the aftermarket custom club market and doesn’t offer any shaft models to the OEM world.

From a technology standpoint, Aerotech SteelFiber shafts stand out because of the way they are constructed – from AeroTech,

“The filament winding process yields a seamless and incredibly uniform bending golf shaft. The steel fiber material is produced using a bundle drawing process that utilizes multiple reductions in the diameter of stainless steel wire. Once the wire becomes thin enough, 1,000 individual wires are bundled together and placed inside an iron tube that is further reduced until each individual steel wire is 8 microns in diameter. Each 8 micron steel filament is approximately 1/10th the diameter of a human hair. Finally, 3,000 individual filaments are combined and spun onto spools.”

This is a contrast to the method utilized by essentially every other graphite shaft manufacturer which uses sheets of various pre-preg graphite materials wrapped around a mandrel to produce a shaft.

The other interesting part of this is how Aerotech and its technology and processes could be used outside of the golf world in other sports under the True umbrella, including hockey and lacrosse, since it was the original Aerotech company that produced some of the earliest composite hockey sticks, which are now the norm in the industry.

It’s going to be very interesting to watch how this plays out in 2020 and beyond for both True and Aerotech, and we will continue to follow any developments or changes to both organizations.

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

1 Comment

1 Comment

  1. JThunder

    Dec 9, 2019 at 11:22 pm

    Eventually they will all be “acquired” by Amazon. The further we go, the fewer choices we have.

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GolfWRX’s Father’s Day Gift Guide (2026)

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A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

Buy here.

Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down. 

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

Buy here.

Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

Buy here.

Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

Buy here.

 

  • GolfWRX may earn a commission for purchases made through links on this page, at no extra cost to you.

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Tour Photo Galleries

Photos from the 2026 OccuNet Classic

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With the PGA Tour across the border in Canada this week, GolfWRX Tour Photographer Greg Moore stayed stateside and headed to the OccuNet Classic presented by Amarillo National Bank in Amarillo, Texas.

It’s always interesting to see what the guys are playing on the KFT, and this week certainly hasn’t disappointed so far, with some incredible wedge stamping on display.

Check out links to all our albums below.

General Albums

WITB Albums

Pullout Albums

Luke Potter’s custom Cameron putter – 2026 OccuNet Classic (KFT)

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From the GolfWRX Classifieds: Scotty Cameron GOLO 6 with BGT Stability Tour2 2022 M Edition

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @HuskerFlyer is sharing a Scotty Cameron GOLO with a BGT Stability Tour2 2022 M Edition shaft. While the putter is certainly enviable, the Augusta-inspired shaft is equally noteworthy.

 

From the listing:

Scotty Cameron Golo 6 with BGT Stability Tour2 2022 M Edition Scotty Headcover 34″ $375

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

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