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Morning 9: More on the dollars and sense of TW’s win | Don’t forget Mr. Hogan | Masters ticket scheme

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By Ben Alberstadt ([email protected])

April 23, 2019

Good Tuesday morning, golf fans.
1. More perspective on the financial impact of Tiger’s win
ESPN’s Tom VanHaaren collected some interesting (and wide-ranging) data points related to the financial impact of Tiger Woods’ Masters win
  • “Brian Kim is the general manager at GumGum Sports, a company that works with brands and companies to quantify that exact value through use of computer vision technology. The company is able to measure ad equivalency by determining how long brands are showing up in footage clips across television and a large ecosystem on social media and equating that number to actual dollars.”
  • “Attention isn’t just on Tiger in the wake of his Masters’ win. The impact is on everything, including what’s in his bag. Mike Ehrmann/Getty Images
  • “Although GumGum hasn’t yet analyzed this year’s Masters numbers for its brands, Kim said the early numbers are staggering. He estimates the effect of Tiger winning to be north of $550 million at the bare minimum, a $100 million increase over last year’s victory by Patrick Reed, which was tracked by GumGum in 2018.”
  • “And this from Bridgestone prez Dan Murphy…”We’re seeing, across the board, interest in stocking up on Tiger Woods’ golf ball…So we’re pretty excited to see the order bank starting to increase. I’d say for the specific models that [Woods] plays, we’re looking at 20 to 30 percent we can bump up the sales on that product.”
Wisely, Bridgestone is launching a commemorative edition of the Tour B XS with Woods’ image on the box cover and “thank you for letting us be part of your 15th major” printed on the bottom. A source at the company told me that ALL Bridgestone Tour B XS balls are currently sold old.
2. A refresher on Ben Hogan’s comeback
Geoff Shackelford, rightly, quotes Tiger Woods at the 2018 Masters and reminds us that when we call Woods’ comeback the greatest ever in golf, we do a disservice to the legacy of one William Ben Hogan.
  • Woods: “I think that one of the greatest comebacks in all of sport is the gentleman who won here, Mr Ben Hogan. I  mean, he got hit by a bus and came back and won major championships,” he said.
  • “The pain he had to endure, the things he had to do just to play and  just how hard it was for him to walk, and he ended up walking 36 holes  (in one day) and winning a US Open.”
  • “There are few similarities between the two comebacks and yet they are equally impressive given that Hogan was near death and Tiger had appeared to lose all confidence in his game for longer period than any all-time great. Only maybe Seabiscuit appeared to lose it all before regaining elite form.”
  • “Still, Hogan has to get the nod for having played no role in his need to stage a comeback in the first place. Tiger, by his own admission, inflicted some of his pain.”
3. Masters ticket scheme
Digest’s Stephen Hennessey with the story…
  • “Charges of conspiracy to commit mail and wire fraud and aggravated identity theft were brought onto Stephen Michael Freeman, of Katy, Texas. His parents, Steven Lee Freeman and Diane Freeman, in addition to sister, Christine Oliverson, were charged with conspiracy to commit mail and wire fraud.”
  • “Names from a bulk mailing list were used by the defendants to create fake accounts within the Masters ticket lottery, according to court documents. The defendants created fake email addresses for these individuals, and had they won badges for the Masters-one of the most prized tickets in all of sports-they would’ve used false identities and contacted ticket officials to send the tickets to a different address.”
4. Bullish or bearish on Zurich Classic format?
A pair of Golf Digest staffers discuss the merits of the Zurich Classic’s team format.
  • Cut It, says Christopher Powers…”Without match play being brought into the equation, the Zurich Classic team format loses much of its appeal. The fun of the Ryder Cup (and yes, even the Presidents Cup) is the idea of pitting two two-man teams against one another, with every match mattering and both teams in full-attack mode. Take that away and I’m not so sure watching Anders Alberston and Seth Reeves play alternate shot together in the second round is all that exciting.”
  • Joel Beall says, “Keep It, But…Even in this new condensed version of the tour schedule, it’s one that remains static, and at times, stale. With a 46-tournament calendar, there are going to be certain rhythms in the year, and in the shadow of post-Masters glow and PGA Championship lead-up, this is a period mostly of indifference to the casual fan. We should be thankful that the Zurich Classic, if only in spirit, attempts to break this ennui.”
5. More Williams on Woods
Per ESPN’s Bob Harig, who spoke with Tiger’s former bag man, Steve Williams…
  • “You look at it from a broader perspective,” Williams said. “Here in New Zealand, golf is somewhat struggling. The number of rounds is down, junior numbers are slipping. Now that Tiger has come right back there again, winning a major championship, possibly putting Jack’s (Nicklaus) record in play again … it just re-energizes the game.
  • “It’s absolutely awesome. He’s the only guy who can energize the game like that. All those kids who were watching had to think it was fantastic. And so what he’s done is a remarkable achievement. It’s so positive.”
6. Gainers and losers
Strokes gained. Probably the easiest way to see what ailed those who suffered and why those who prospered did so. I’d like to call attention to our Gianni Magliocco’s weekly roundup of the gainers/losers, this week from the RBC Heritage.
  • “C.T. Pan rode a hot putter to victory over the weekend at the RBC Heritage. Despite struggling slightly on the greens on day one of the event, Pan hit blistering form over the next three days with the flatstick and finished the tournament having gained over six strokes over the field for his work on the greens. It isn’t the first time that the Taiwanese player has done so either, with this being just his third best weekly performance with the flat-stick of his career. Pan also gained almost four strokes around the green, in what was a week-long display of short game excellence.”
  • “Dustin Johnson’s collapse on Sunday at Harbour Town was a shock to many. The 34-year-old fired a 77 to plummet down the leaderboard in the final round, and Johnson’s irons were the issue behind him not getting the job done. The American lost strokes to the field for his approach play three out of the four days and finished 63rd in this department for the week. Johnson lost a total of 3.2 strokes to the field for his approach play, which is the worst total in this area of his career.”
7. More on the “Nantz 2.5”
Golf Digest’s Alex Myers (quoting a Sports Business Journal report)
  • “After that putt dropped on 18, there wasn’t a chance in the world that I was going to say anything,” Nantz said. “Lance Barrow’s a great producer and we work together exceptionally well. He’s in the truck half a mile away. I’m in Butler Cabin already. And Nick [Faldo] is 300 yards away from me in the tower on the 18th green.”
  • Nantz said on a recent episode of the Golf Digest Podcast that former CBS boss Frank Chirkinian taught him early in his career to “use silence as a weapon.” He certainly wielded it in this case for the majority of an incredible four minutes of TV.
  • “As soon as the ball dropped, I said to Lance on the talk-back switch, ‘I’m not saying anything for a long time.’ Lance and I wanted to make sure since that none of us were together, the next time somebody spoke it was going to be me,” Nantz told Sports Business Journal. “We were going ride this thing out and sit back and enjoy it. I never would have jumped on a moment that was that big. It was just so big. There was nothing you could do to add to it. You could only ruin it.”
8. Showman Jimenez
Peter Wallace at Golf Australia talked to the Most Interesting Golfer in the World…
  • “I love this game of golf!” the 54-year-old declares. “I still love the competition and that feeling I get when I walk on to the 1st tee in a tournament. And of course, it’s important to enjoy yourself too; for me, a nice glass of wine and a cigar will always be a part of my life and who I am.”
  • “Such is the attitude that has endeared Jiménez to fans around the world in spite of the occasionally up and down manner of his career statistically. That’s not to say, of course, that his 21 wins on the European Tour and four PGA Tour Champions titles are to be sniffed at, but Jiménez has often had trouble sticking the landing after strong starts, and even a couple of his victories have been snatched from the jaws of a potential defeat first initiated by his own hand when in a commanding lead.”
9. 15,000!
Stephen Hennessey on Doug Coupe’s cracking collection of golf balls.
  • “Visitors to Belfair Golf Club, the 36-hole golf community in Bluffton, S.C., which hosts next week’s PGA Professional Championship, can attest to Doug Coupe’s collection of 15,000 assorted golf balls as being one of golf’s most impressive displays.”
  • “Meticulously alphabetized, sorted by color and separated by category, Coupe’s collection includes prized autographs from players like Arnold Palmer and Gary Player, and logoed entries from golf clubs around the world.”
  • “Anybody who sees it can’t believe there’s this mad man who has spent the last 20-plus years collecting these nuggets of golf artifacts. But that’s me,” says the 75-year-old Coupe.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Most birdies without breaking par – GolfWRXers discuss

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In our forums, one user is wondering how many birdies other players have had in a round while still failing to break par. @Lalan45, unfortunately, asked the question after a unique experience of their own.

They wrote:

“Today I managed 8 birdies but still shot even par, could have been a round to remember! What’s the most birdies you’ve made in a round and still didn’t break par?”

Our members in the forum shared their own experiences with successful rounds that still resulted in a score over par. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • kwcsports: “I’ve had 5 a few times, still shot 80+ haha.”
  • jda: “I played a course for the first time, had 8 birdies, 9 doubles and an eagle. The infamous no-par round. I kept the scorecard. Every shot had a creek that I did not know about, or I was within 8-10 feet for a birdie look. To this day, I have no idea if I should be really jacked up or mad about that performance.”
  • jvincent: “I think my record is either 5 or 6. Probably shot 75.”
  • Instron4204: “3 birdies and shot a 92…man I suck!”

Entire Thread: “Most Birdies Without Breaking Par.”

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Best current stock shaft 2026 – GolfWRXers discuss

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In our forums, one user is asking for thoughts on the best stock shafts offered in 2026. Stock shafts are the shafts included with a club when it’s purchased from retailers or OEMs.

@DTorres asked:

The last couple years has seen a lot of updates and additions to no upcharge stock shafts, which do you think is the best offering in 2026?

Im a bit of a shaft nerd and recently during my Members Testing with the Callaway Quantum Triple Diamond I found the updated Project X Denali Frost Black to be a fantastic stock shaft. I absolutely did not mesh well with the original Denali. Just curious what other people think are the current best Stock shaft offerings out with new models and stock Ventus options and LinQ options popping up here and there.

We were given the option for any stock shafts for our members review. I went with the 70g Black Frost 6.5 because it’s a shaft I don’t have, it’s an updated version of the original Denali and hear little about. I typically use a Diamana WB, GD VF or a HOF Raptor. I’m not saying it was neck and neck with any of those but it was a pleasant surprise I’m not accustomed to in stock shaft offerings.

Our members in the forum have been offering up their own thoughts on the best stock shafts available in 2026. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • rsballer10: “IMO – MCA Ka’ili White Darkwave, Tensei 1k Black/white, UST Lin-Q White. People are free to spend their money however they see fit, but for me personally the shaft catalogs these days have enough options that I don’t see the value of a $400 upcharge. I have never had a problem finding a no upcharge shaft that fits the bend profile and weight that I need. Whether the paint job is good enough or not is above my pay scale.”
  • bcflyguy1: “Project X Titan Black. I’ve had one in 60TX in my Quantum TD Max for several weeks now. Have to give Titlieist their flowers for finding a way to make it available as a featured option; very shrewd bit of business and one that I suspect will be duplicated by the other companies. TT/PX have a certified banger on their hands with Titan.”
  • CTG77: “Undoubtedly, it’s the Tensei 1K RIP shafts from Titleist. The Tensei line gives about 98% of the performance of a Ventus VeloCore+ shaft at a tiny fraction of the cost if you’re looking for a blue or red profile. The white is not an exact match for Ventus Black, but it’s closer to it than the non-VeloCore+ Ventus shafts that come from Callaway or formerly came from TaylorMade.”

Entire Thread: “Best current stock shaft 2026.”

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GolfWRX’s Father’s Day Gift Guide (2026)

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A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

Buy here.

Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down. 

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

Buy here.

Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

Buy here.

Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

Buy here.

 

  • GolfWRX may earn a commission for purchases made through links on this page, at no extra cost to you.

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