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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

15 Comments

15 Comments

  1. Alfredo Smith

    Dec 14, 2018 at 1:26 pm

    I was considering Miura wedges but not now. To heck with them cutting out the middle man. Even if you know your specs it could be difficult picking the correct shaft…

  2. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  3. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  4. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  5. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  6. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  7. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  8. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  9. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  10. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  11. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  12. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  13. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

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This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed. 

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Whats in the Bag

Bud Cauley WITB 2026 (June)

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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

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Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

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In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
  • JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
  • jgrzask: “Tommy Armour 845u
    Mizuno MP-32
    Mizuno MP-33 (2 sets)
    Bridgestone J33cb – still own
    Srixon i-302 (2 sets) – still own
    Tourstage X-Blades – still own
    Mizuno Hot Metal – still own
    Nike Forged Blades – still own
    Titleist 714 AP1 – still own
    Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”

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