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TaylorMade CEO: We firmly oppose ball rollback, bifurcation

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Last Monday, the USGA and R&A’s annual Distance Report pointed to an increase in distance in professional golf since last year and pledged continued study of the “concerning” trend.

Titleist was the first of the OEMs to respond, citing several issues with the USGA’s research and stating the uptick in distance “is not suddenly indicative of a harmful trend.”

We’ve also heard from Phil Mickelson, Jimmy Walker, and Lucas Glover.

Now, David Abeles, CEO of TaylorMade, has this to say.

“We have meticulously reviewed the USGA and R&A’s 2017 Distance Report and discussed its findings with key stakeholders. Additionally, we have carefully considered the inferred implications that the study may have on the game moving forward. The TaylorMade Golf Company firmly opposes any potential roll back of product performance or bifurcation of the rules in any form as we believe these movements will be detrimental to the game at every level.

“We are optimistic about golf’s future and we believe that the growth initiatives our industry has invested in are beginning to drive participation momentum in our sport. Any separation from the rules or any step backward in performance would be disadvantageous to the growth of the game.

“For millions of golfers of all skill levels, we believe innovation and technology lead to better performance, and better performance brings more joy to the game for all who play it.

“As the discussion around bifurcation and rollback formalizes, we look forward to having a seat at the table to lend our voice. Until then, we will continue to create the best performing products for all golfers.”

What do you think, GolfWRX members?

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

9 Comments

9 Comments

  1. Harry

    Mar 16, 2018 at 2:15 am

    The USGA “could” standardize the ball and decide that all pros in whatever tour would have to play the same ball. Every ball sport does that. MLB uses wooden bats for the same kind of reasons (also to protect the pitchers)- it limits the velocity of the ball off the bats. The players can use whatever wooden bat brand or design, but the same ball for all of them. To have different balls might truly be game changing for that sport. Why not for professional golf?

  2. Greg Platupe

    Mar 14, 2018 at 1:32 pm

    If something doesn’t happen, we will be needing 8000 yard courses to give same challenge as the 6700 course used to . Rounds are getting too long cause the avg Joe can’t play at these new yardages needed to maintain challenge

  3. steve

    Mar 13, 2018 at 5:27 pm

    Here’s the rub…. the tour style balls do not provide the average golfer with more distance or better control. However, duffers will still want to buy the tour type balls in the hopeless hope their game will improve. That’s what TM and others are counting on… scam the gullible recreational golfer with costly golf balls that promise great improvements to their game.

  4. Mat

    Mar 13, 2018 at 4:29 pm

    Don’t bifurcate equipment. If you want to have simplified on-course rules for non-tournament play, great! I’m all in for that. We all kind of do it anyway, and the rules are moving that way. Split or no, whatevs. But absolutely, 100% do not in any way split the equipment rules. It is the one thing that connects us to everyone else. So and so hits it 320? Cool. He’s 40 yards past me. Wow. If you have the conversation “He hits it 280, but he has to use a reduced ball and driver”, that just means that you’re cheating, figuratively, to reach the same results. That’s not fun.

    No one plays basketball with a size smaller just because NBA guys have big hands. High school baseball uses the same baseball, and the same CoR bats (albeit aluminum). If the USGA decided to roll back equipment, that’ll be a small bummer, but fine – just don’t split it.

    • J Zilla

      Mar 13, 2018 at 5:06 pm

      WRT basketball, there are different rules for different levels. Different 3 point lines, different fouls, International basketball had different lines on their courts, women and men use different size balls etc.

      HS baseball typically uses a different ball than the Majors as does college or American Legion.

      NCAA football uses a different ball than the NFL which in turn use a different ball than high school.

      Really what it comes down to is if the pro golf game remains an exciting product and if distance gains tearing apart old courses or distance gains making the product boring, then they should consider making rules to aid in increasing entertainment value. Pro sports are products and so are constantly tweaking their rules at the pro level to maintain or increase their excitement level. So what if they make rules that affect .001% of all golfers? You can still play your current clubs and the latest ball. It’s not like the vast majority of golfers should be playing pro level equipment anyway.

      • Rich Douglas

        Mar 13, 2018 at 11:56 pm

        Yes, but those are all spectator sports for the average fan; they don’t play those games. But they play golf, so using the same equipment (well, equipment conforming to the same standards) and playing by the same rule matters.

  5. tlmck

    Mar 13, 2018 at 12:42 pm

    In defense of bifurcation, that’s sort of already happened. The pros and top amateurs already play a different game from everybody else. On the other side, if you do not maintain a handicap and play in tournaments, you are perfectly free to use non-conforming equipment. The USGA are not law enforcement.

    And, if you want to play the same equipment as the pros, you are free to do that as well.

  6. Joseph Weiner

    Mar 13, 2018 at 12:19 pm

    Good for TM. I’ve been tweeting-texting-commenting wherever I can. LEAVE the BALL Alone! and do not bifurcate this game.

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GolfWRX’s Father’s Day Gift Guide (2026)

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A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

Buy here.

Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down. 

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

Buy here.

Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

Buy here.

Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

Buy here.

 

  • GolfWRX may earn a commission for purchases made through links on this page, at no extra cost to you.

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Tour Photo Galleries

Photos from the 2026 OccuNet Classic

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With the PGA Tour across the border in Canada this week, GolfWRX Tour Photographer Greg Moore stayed stateside and headed to the OccuNet Classic presented by Amarillo National Bank in Amarillo, Texas.

It’s always interesting to see what the guys are playing on the KFT, and this week certainly hasn’t disappointed so far, with some incredible wedge stamping on display.

Check out links to all our albums below.

General Albums

WITB Albums

Pullout Albums

Luke Potter’s custom Cameron putter – 2026 OccuNet Classic (KFT)

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From the GolfWRX Classifieds: Scotty Cameron GOLO 6 with BGT Stability Tour2 2022 M Edition

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @HuskerFlyer is sharing a Scotty Cameron GOLO with a BGT Stability Tour2 2022 M Edition shaft. While the putter is certainly enviable, the Augusta-inspired shaft is equally noteworthy.

 

From the listing:

Scotty Cameron Golo 6 with BGT Stability Tour2 2022 M Edition Scotty Headcover 34″ $375

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

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