News

Mitchell Golf Equipment Company seeking a buyer

Published

10 years ago

Jul 20, 2016

Mitchell Golf Equipment Company, industry leader in loft and lie machines and other golf club bending equipment, is seeking a buyer in hopes of absorption into a larger company. Reached by phone, company founder Ed Mitchell said consolidation would allow the Ohio-based company to reduce overhead and capitalize on efficiencies amid market contraction.

Michell, whose 1988 Steelclub Angle Machine was a custom club fitting game-changer, feels seeking a buyer is the best move for the immediate future, in light of larger industry trends.

“The golf industry has taken some hits and shrunk,” Mitchell said. “There’s still no growth in the industry. There’s consolidation still taking place. I feel at this point in time that Mitchell golf should be absorbed into some other entity to share expenses and overhead to maintain market share. That’s where I think a lot of other small golf companies are going to end up before it’s said and done.”

“With today’s economy in general and the lack of expansion in the golf market, it is time to merge Mitchell Golf products with another golf-related company….to continue to be competitive.”

Mitchell indicated that the decision isn’t a referendum on company performance, but rather, an acknowledgement of the reality of the marketplace: Increased operational costs, a shrinking market, and even with constant market share, the volume of sales is necessarily in decline. Add to that decreased markups industry wide, and it isn’t difficult to see why smaller companies in the golf space are suffering.

If/when a buyer is found, sale will include the Mitchell name and its brands of Steelclub and TourGauge, as well as all trademarks, proprietary designs, intellectual property, inventory, equipment, fixtures, etc.

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Ben Alberstadt

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

7 Comments

Chuck

Jul 20, 2016 at 9:45 pm

I’ve met Ed Mitchell. He is one of the most intense, earnest, honest, hardworking people in the industry. Check that — IN THE HISTORY of the industry. His business is a golf equipment treasure.

Reply Report comment
George

Jul 20, 2016 at 5:46 pm

this is what happens when the middle class has to work more for less

Reply Report comment
- Zachary Jurich
  
  Jul 22, 2016 at 10:24 pm
  
  Couldn’t have said it any better myself sir
  
  Reply Report comment
tlmck

Jul 20, 2016 at 5:15 pm

Dick’s could buy it and absorb it into Golfworks. It could be a good compliment to Maltby’s stuff.

Reply Report comment
Tom

Jul 20, 2016 at 3:22 pm

Great products. Hope a competent buyer comes threw.

Reply Report comment
Dennis Beach

Jul 20, 2016 at 1:48 pm

What Grizz said is true, but you could see it was coming. How many people do you know that play golf have Golfsmith clubs? I have played a set of irons(P2’s) and still play Golfsmith hybrids(Viper). I play Callaway woods and irons now. Everybody wants name recognition clubs and accessories in their bag. Golfsmith and small component outfits have a tough time selling and marketing their wares in the marketplace today.

Reply Report comment
Grizz01

Jul 20, 2016 at 12:09 pm

The OME’s have one. They have taken out the little componet clubmaker and Mitchel is taking the hit. When Golfsmith stop selling, designing and making componets. The end was coming. Unfortunately now all that stands in the way of absolute domination is Golfworks. It’s a shame too, golf is once again becoming the rich man’s sport.

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News

GolfWRX’s Father’s Day Gift Guide (2026)

Published

2 days ago

Jun 9, 2026

GolfWRX Staff

A reminder from your friends at GolfWRX: Father’s Day is June 21. And as we do every year, we’re rounding up the best gifts for dad.

As we say every year, there’s no better golf-related Father’s Day gift than a round of golf with pops. Be it a country club or your favorite muni, take the time to get together to play 18 if you can.

Let’s get to the gifts.

Ghost Golf Qualifier Diamond Polo

We like the new polos that Ghost is offering, as the fabric and fit are so good. These new Qualifier Collection polos breathe well, are lightweight, stretch with your swing, and of course look great. You can wear them on the course, in the office, or just out at a casual event and they will fit right in.

Buy here.

STR8-Strip Grip Tape Remover

If your dad is an equipment aficionado and tinkers with his clubs, this tool works wonders. Removing grip tape has never been easier, just put a little head on the tape and the STR8-Strip peals it right off the shaft without any damage.

Buy here.

Why Golf: Putting Thing

When it comes to practice, it is good to have a purpose. This “Putting Thing” sure does it. We know from personal experience how challenging it can be and how rewarding it is on the practice green. This also provides some competition for your kiddo to see who will unload the dishwasher or do the next chore around the house.

Buy here.

OluKai Lae‘ahi Men’s Breathable Slip-On Shoes

Riding to and from the course in style and comfort is always a good thing. If you’re in a hurry, it’s a nice feature to slide into your shoes and get to the tee time. For the post-game shoe, at your locker or while putting your clubs away in the car. Nice to slide into a shoe that looks good anywhere. Pair that with meeting the family for dinner, no need to change!

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Therabody Theragun Relief

A little wellness goes a long way. Keeping loose is a good way to go when it comes to the weekend game or treatment during the week. If there is a little ache or pain, the Theragun is there to help out. Help loosen up the back for a pre-game warm-up or cool-down.

Buy here.

World Cup golf apparel

Something for the soccer dads. Embrace the World Cup fever this summer on the course with custom gear to support the nation of your choice.

Buy here.

FootJoy Pro SL spikeless golf shoes

Give the old man a break and save his feet with the Footjoy Pro SL Men’s Spikeless Golf Shoes for some added comfort on the course.

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Bushnell Wingman 2 GPS speaker

Combine all the hits as well as some game improvement with the Wingman 2 Golf GPS Speaker by getting audible distance readings from 38,000+ courses worldwide through the Wingman 2 remote or speaker.

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Personalized Titleist Pro V1 golf balls

The No. 1 ball in golf is a safe bet, and the Pro V1 fits the largest chunk of the bell curve if you don’t know what ball pops plays. Add personalization for a, well, personal touch!

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2 days ago

Jun 9, 2026

GolfWRX Staff

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It’s always interesting to see what the guys are playing on the KFT, and this week certainly hasn’t disappointed so far, with some incredible wedge stamping on display.

Check out links to all our albums below.

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News

From the GolfWRX Classifieds: Scotty Cameron GOLO 6 with BGT Stability Tour2 2022 M Edition

Published

2 days ago

Jun 9, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @HuskerFlyer is sharing a Scotty Cameron GOLO with a BGT Stability Tour2 2022 M Edition shaft. While the putter is certainly enviable, the Augusta-inspired shaft is equally noteworthy.

From the listing:

Scotty Cameron Golo 6 with BGT Stability Tour2 2022 M Edition Scotty Headcover 34″ $375

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.