Equipment

Muni Kids: A Tribute to Public Golf and its Golfers Everywhere

Published

10 years ago

Mar 24, 2016

If you happen to have spent your summers as a young kid beating balls at the local muni, then Muni Kids might be just right for you. And if you didn’t, it doesn’t matter because Muni Kids could be just right for everybody everywhere.

Started in 2015 by Maxton (Max) Reinland, Muni Kids is effectively premised on two fundamental goals: (1) create clothing and related accessories, which are stylish and high-end in terms of quality, but at affordable prices; and (2) build a brand that represents the public golf culture and the passionate golfers playing regularly at their local municipal course, all ages welcome.

While Max established the idea and concept for Muni Kids in the technical sense long ago as a junior golfer playing at Veterans Memorial Golf Course in Walla Walla, Washington, it wasn’t until spring 2015 that he decided to chase his dream. Interestingly enough at that time, Max was working at (you guessed it) his childhood muni as an assistant golf professional and instructor. Muni Kids’ shirts and hats were available in the Veterans’ golf shop and Max would occasionally hold a trunk sale for interested golfers, but the brand, and its development, had otherwise taken a back seat to life.

Motivated by his lifelong dream to build Muni Kids into something tangible, Max took the plunge and devoted his full-time attention to developing the initial clothing line and accessories, as well as the website. The rest as they say is history, and albeit brief, at this point, the response to Muni Kids has been above and beyond expectation (especially in the Pacific Northwest).

In developing clothing and accessories that incorporate modern trends, but are designed to respect the traditions of the game of golf, Max and his team (a dedicated network of friends and family that assist with sales and brand concepts) have successfully launched something that is both new and familiar at the same time. You are probably asking, so what does Muni Kids actually offer?

In terms of identity, it markets nostalgia by connecting golfers with those memorable times of the past where walking 36 holes a day was the norm and meeting golfers of all types and ages to do so was a regular occurrence. In short, Muni Kids highlights and appreciates the lifelong kinship that people seem to embrace, i.e., being a muni kid. From a functional perspective, Muni Kids sells polos ($40-$45), t-shirts ($25-$28), outerwear, hats ($25-$30), head covers ($35-$40), handmade ball markers (starting at $10), and a few other accessories. The clothing, in particular, designed to be comfortable both on and off the golf course.

In his younger days as a junior, Max, who designs all Muni Kids’ polos, t-shirts, and headwear, personally connected with Ashworth apparel and specifically recalls “John Ashworth making golf cool.” Over the years, some of the original Travis Mathew lines and currently, LinkSoul (to a greater degree) have both played an inspirational role in the products offered by Muni Kids. Max also cites Jones Sports Company (as a whole) as an important mentor and fellow golf company with a similar vision and style to that which Muni Kids is steadily attempting to create.

As 2016 moves forward, Muni Kids will release several new t-shirts, polos, hats, and as the cold weather descends in the fall, sweatshirts. Themes such as “Make Birdies, Bogeys Suck” and “Muni Kids Everywhere” are a steady feature of many of the available products. For those current and future “Bogeys Suck” enthusiasts, a new headcover dedicated to the same is in the works. Over time, styles and offerings may change in order to honor the goal of remaining modern, but the culture of Muni Kids, according to Max, will undoubtedly stay the same.

A small operation (for now) with big dreams, Max is continuing to open accounts and develop future ideas to make Muni Kids the brand and company he imagined as a kid. The Muni Kids website presently has the largest selection of products and in some cases, products are exclusively available online. Over time, Muni Kids intends to develop a formidable network of green grass accounts with information on those locations eventually included as part of the website.

Headcovers and bag tags are actually made in Walla Walla at the Muni Kids’ workshop and given the amount of work overall performed in that shop, customization options tend to abound. Max suggests giving Muni Kids a call or sending an email if you have questions about customizing a particular item.

The inside scoop on all things company related is generally available through the Muni Kids newsletter and/or Bogey Free Blog. Importantly and incidentally, 3% of Muni Kids’ annual proceeds are donated to junior golf programs in need; something worthy of note when the game needs new, dedicated golfers for the long term.

In all, there is a bunch of reasons to give Muni Kids a try. Whether you love a great story or fall in love with their products, it seems practically impossible not to pull for Muni Kids.

You can check out Max & company out at www.munikids.com.

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27 Comments

Andrew L

Mar 25, 2016 at 10:41 pm

I think its a great concept to appeal to a huge majority of kids. I used to always love getting the latest and greatest golf shirts, which I always had to pass on because of the high cost unless grandma came through for me with a check. The problem I see, is with the pricing of the clothes. Just way too high when the clearance rack at a Golfsmith has better deals and more designs. Consumerism will answer your questions about the viability of your business in due time. The brand is screaming low cost, no barriers to entry for consumers and then they see the prices….not matching the message of the brand. I do like the retro early 90s hats though. Keep at it, and work on the pricing. I would suggest bulk discounts for consumers.

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BigD

Mar 25, 2016 at 9:01 pm

These clothes look fabulous. Models are smoking hot also. I’m gonna get me and me boyfriend some gear.

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Bay Area Muni Kid

Mar 25, 2016 at 5:58 pm

Trolls, trolls as far as the eyes can see! What I’ve gathered from most of these trolls is that you A) only read the headline and decided to hate without any knowledge, i.e. thinking the brand is geared towards kids and is overpriced for kids, B) one of the people who were against Graham DeLeat and his beard and think all golfers should be robots who only wear polyester polo shirts, slacks and a very bent billed hat, or C) you’re Silky Johnson, Hater of the Year from Chappelle’s show.

If you actually read the article, the company isn’t meant to be a clothing company for children. It is a lifestyle brand (funny, this was part of the article) for people who grew up at the local public course and are looking for clothes they can be comfy in on and off the golf course. I for one don’t want to have to change outfits multiple times on the weekend if I’m out for a fun round of golf with my buddies then going out for drinks and food after. Trolls, re read, or actually read, the article, Muni Kids, apart from once being a kid and playing at the local muni, isn’t a children’s clothing company. So get off your high horse saying its overpriced. Have you tried on any of their clothes? No? Then how do you know that?

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The Muni Kid

Mar 25, 2016 at 2:06 pm

I love the stuff. If you guys came out with muni kid Jean shorts and jerseys. I would buy 10!! If you need any help with design I can lend a hand. I got all sorts of ideas Muni kid Gloves that have the finger tips cut off. How bout a shirt that says the only green I hit in regulation and has a picture of a joint.

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Ray

Mar 25, 2016 at 1:23 pm

Great idea! I applaud the concept! The world of golf is in dire need of affordable,but quality golf apparel and accessories. BUT a $30 hat and $45 polo are no bargains! Okay, less expensive than Underarmour or Adidas, but still a bit pricey! If you look for sales and closeouts, you can find major brands for less! Good luck in your business ventures!
“In golf, it ain’t how…..it’s how many”

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Scooter McGavin

Mar 25, 2016 at 11:58 am

I don’t get it. Is it actually meant for kids and teenagers or for adults?

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Goose

Mar 25, 2016 at 11:09 am

MikeC is right. Max is a great kid, he just loves golf and wants to grow the game. That being said this brand is not for people who would buy a shirt at walmart for golf. its for people who want to feel connected to the game even if they may not be a member at a CC. This brand highlights the greatness of youth culture in muni and public golf courses everywhere. If you dont love or like golf this is probably not for you.
p.s. i heard Walmart was having a sell on polos for $5, why dont you hacks go pick one up.

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Steve

Mar 25, 2016 at 9:13 am

You could go into a major clothing retailer and get name brands alot cheaper then this. This is the new marketing being done in all segments of retail. Hey we give a percent back to charity. It is a marketing tool hoping to draw on ” I’ m doing something good when I buy this”. Complete garbage and basically a lie. If you want to give to charity, then give and buy whatever you want from whoever.

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Brandon Bowen

Mar 24, 2016 at 11:42 pm

keep at it bud muni kids is a cool lifestyle brand.

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P

Mar 24, 2016 at 11:36 pm

Comments like the ones on this article are why I no longer frequent Golf WRX. So much negativity and guys who think they can do it better. I’m over it.

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Chuck

Mar 24, 2016 at 11:01 pm

Why is anyone hating on this? This dude is starting a company from scratch and is selling his brand at prices that are not bad at all if you look around. And he is donating money to junior golf on top of it. Don’t like it, don’t buy it.

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FozzyDragonBear

Mar 24, 2016 at 10:49 pm

All these comments about the price of his clothing? What about that Nike/under armour/ adidas/ Oakley/ashworth/ puma / Greg Norman shirt you wear, most of these will be $60-80 dollars. $40-$45 bucks for a shirt doesn’t look so bad now does it? Congrats on chasing your dream and keep working at it. Not everyone can handle the Muni Life clearly!

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- Regis
  
  Mar 25, 2016 at 12:15 pm
  
  Go to the Macy’s website today. Look at the cost of men’s polos on sale. Greg Norman $19.99- 29.99, Izod $14.99-$24.99. PGA Tour $14.99. Now this is how I buy my shirts and granted they are on sale but presumably that’s how Moms and Dads are going to clothe their kids , especially if their kids are playing munis. Do you know how quickly kids go through clothes? Especially if its clothes they actually want? The criticism of the price point is a valid one.
  
  Reply Report comment
Drew

Mar 24, 2016 at 8:52 pm

I think Muni Kids is a very cool lifestyle brand that golf desperately needs. Its so cool to see people promoting the game of golf to a younger generation and making the older generation feel young again. I for one am stuck in the middle and grew up a muni rat. I really appreciate something other than adidas, ashworth and greg norman that i’ll never wear. The head covers are cool, the ball markers are great and its all about expressing your style while supporting a small business trying to jump into an industry dominated by giants. We need more efforts like this!
Don’t listen to the negativity, Muni Kids. Do what you do because you love how you play the game and I for one will be supporting you.

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- Shipwreck
  
  Mar 25, 2016 at 5:00 pm
  
  Golf desperately needs? When was the last time you looked at the trendy brands of today? They sure as heck don’t look like the old, ugly styles of the 80s and 90s. Most brands offer very classy, yet stylish options for all people. And the cut and fit are right on par too. This brand doesn’t bring anything new to the table. It is basic clothing that might be considered “trendy” but doesn’t look like anything spectacular.
  
  Reply Report comment
snowman

Mar 24, 2016 at 7:02 pm

From the headline I thought this was going to be about kids that play golf at Munis, like I did when I was younger (and still do play em). A clothing line called Muni Kids? In tribute to Muni kids? Strange. and dumb name imo.

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- James
  
  Mar 25, 2016 at 3:02 pm
  
  Wait, so you fully grasp the idea of tribute towards the Muni life style however it’s a “strange” name? That makes zero sense. That’s the point of the name. Like, you probably chose snowman as your name because that’s all that shows up on your scorecard. Strange.
  
  Reply Report comment
Chris

Mar 24, 2016 at 6:55 pm

Let’s rip off all of these muni kids with high priced clothing.

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TheCommonHacker

Mar 24, 2016 at 6:16 pm

It’s people like you who are choking this great sport. It’s about the love of the GAME, not about what you paid for your membership. It’s not about what tournament comes to your club. Their are hundreds of little country and muni tracks out here that except everyone, no matter what you look like. In fact, the man who won our club championship wore flip flops, a untucked Mountain Dew tee shirt, and cargo shorts. He shot rounds of 34, 36 and 34. PGA worthily, no, good enough for us, absolutely. I applaud this company for having a dream and reaching for it. I am saddened by these comments of judgmental people not looking past there own lifestyle and accepting others. I want you all to know that if any of you were to show up at our course, you would find a tee time and wouldn’t be judged. And if you bought a round you would be our new honorary member for the day! Until that day happens, cheers mate and enjoy the next round.

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Jeff Neher

Mar 24, 2016 at 6:02 pm

Muni kids is not for strictly the golf course, it is a lifestyle brand geared towards golfers who grew up on a municipal golf course or in a municipal community of any kind. Max is one of my best friends and just hearing the things you people are saying is heartbreaking. He has put his heart and soul into this company and if its not for you, great! Move on and keep your rude thoughts to yourselves. The shirts you are referring are actually very high end shirts that are very soft that surpass Walmart quality. This is a brand geared toward the younger and newer generation of golfers where your standard Country Club rules do not apply. Just as the Country Club lifestyle is not for everyone, Muni Kids may not be for you and that is fine. It does not give you the right to bash something that you have only read a article on or looked at their website. The quality, care and hard work that is put into every single item that Muni Kids offers as well as the donation to junior golf makes this a company I would recommend supporting.

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Buster Cherry

Mar 24, 2016 at 5:01 pm

What a deal I can by a screen print tee for 30 bucks sign me up Holmes. It will go great with my flat bill cap and my high top golf shoes.

Reply Report comment
Colin Clark

Mar 24, 2016 at 4:10 pm

I have 4 simple observations about this.

1) Wearing a tee shirt on a golf course is inappropriate.
2) Golfing with your shirt untucked is inappropriate.
3) $40 for a cotton polo is a scam. You can get the exact same thing at Wal-Mart for $10 or less.
4) Muni Kids is absolutely the worst kind of scam I have ever seen.

Reply Report comment
- Tom
  
  Mar 26, 2016 at 12:02 am
  
  ROFLMAO…yet you will pay 1200 dollars for a putter
  
  Reply Report comment
A

Mar 24, 2016 at 3:34 pm

So kids who play muni’s do so because they dont have a lot of disposable income…so why would they buy a $40 head cover, this is beyond the dumbest company idea ive ever heard

Reply Report comment
Rob

Mar 24, 2016 at 2:20 pm

“create clothing and related accessories, which are stylish and high-end in terms of quality, but at affordable prices”

LMAO $28 for a t-shirt.

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Michael Breed

Mar 24, 2016 at 1:25 pm

He should start by turning his cap around and bending his bill.

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MikeC

Mar 24, 2016 at 1:19 pm

Muni Kids represents all things great in golf. It’s on a local brand with a nationwide message. Priced for the weekend golfer, with everyday golfers in mind. Max is an upstanding guy, and is happy to help anyone with questions on his brand or on their backswing. It’s about building the future of golf for future generations

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