Equipment
10 awesome photos from Bettinardi’s Summer Social
Bettinardi’s Summer Social, the company’s annual putter bonanza, was open to the public for the first time in 2015. Top collectors from around the country gathered at Bettinardi headquarters in Tinley Park, Ill., for the event that showcased the company’s finest collectible putters, as well as tour models and other one-offs. In addition to the rare putters, Bettinardi also created a variety of accessories including clothing, ball markers, divot tools, cigar trays, belt buckles, and head covers for the event.
Most guests arrived at Bettinardi HQ at 6 p.m. to meet the other collectors, chat about their favorite golf gear and fuel up with food and drink before the doors to Studio B opened at 7 p.m. They then began the mad dash to find the perfect putter (or in some cases putters) for their collections.
Nothing was off limits at the Summer Social, according to Sam Bettinardi, Bettinardi’s vice president of sales and marketing. Attendees were given free reign to wander the facility, and the company ran a night shift so guests could tour the manufacturing facility and see how products were created in Bettinardi’s recently renovated 40,000 square foot manufacturing facility.
Enjoy these 10 photos from the Summer Social, and learn more about Bettinardi’s Summer Social on the company’s website.
The calm before the storm
Bob Bettinardi gave a speech to attendees (and protected the entrance to Studio B) before the doors opened 7 p.m.
My collection needs a mallet!
Nearly every item available for purchase at the Summer Social was a one-off prototype, including this mallet with an R&D sole engraving.
A very special BB Zero
With a “Brook Trout” design and adjustable pocket weight.
Holy Mother of (Pearl)
Because why wouldn’t you want mother of pearl inserts on your putter… or a welded, custom-engraved neck for that matter. For the golfer who has everything, mother of pearl belt buckles, divot tools and ball makers were also available.
If you’re going to buy a rare putter…
It better fit your stroke! Attendees of the Summer Social were able to get fit for their putters at no extra cost with purchase.
So much cooler than lead tape
This variable-weight BB Zero putter allows golfers to adjust head weight through a pocket weight. And those snow stampings…
A BB6 with a twist
Few custom tweaks are more eye-catching than a welded, twisty neck. This putter also has Bettinardi’s F.I.T. Face, a face-milling process that removes material from the face for an extremely soft feel without an insert.
Patchwork Head Covers
Bettinardi’s new “patchworks” head covers sold out almost immediately. They combine different materials and designs for a truly one-off look.
In case you weren’t hungry…
Now you are. What’s a better snack on hot summer day than a Chicago-style dog and some Kool-Aid to wash it down? Representing Chicago proudly!
Holding down the R&D department
When a belt buckle is so much more than a belt buckle. Only gear heads will understand.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @Putt4Dough is selling some prototype wedges from Vokey Wedgeworks. These include a 54 degree wedge with the M grind and a 60 degree wedge with a T grind.
From the listing:
(1) Titleist Vokey Proto Wedge 54M with a Tour Issue DGS400 shaft and Golf Pride Tour Velvet (logo down). Standard length, lie, and loft. BB&F ferrule. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.
(2) Titleist Vokey Proto Wedge 60T with a KBS Tour 130X shaft and Golf Pride Tour Velvet. Standard length, lie, and loft. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.
Driver: Callaway Quantum Triple Diamond (9 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 60 TX
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Project X HZRDUS T1100 70 6.5
5-wood: TaylorMade SIM2 Max (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX
Irons: Srixon ZXiU (23 degrees), Srixon Z785 MB (5-PW)
Shafts: Project X HZRDUS Smoke Black RDX 100 6.5 (4), KBS Tour 130 X
Wedges: Titleist Vokey Design SM11 (50-08F, 54-10S, 58-04T @59)
Shafts: KBS Tour 130 X
Putter: Odyssey Dual Force Rossie II
Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet
This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.
Joel Thelen
Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.
First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.
Mitchell Meissner
Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.
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Benny
Jun 18, 2015 at 8:45 pm
I think its awesome they did this. Showing some true value to their fans and giving them access to all models. So many Pros play Betti’s and the amount of Tour wins shows they know what they are doing. Especially in a market ruled by SC. I would much rather have a handmade Betti or Machine dor 1/3 the price and make just as many if not more putts.
Josh
Jun 17, 2015 at 11:32 am
Thanks for telling us about this AFTER it happened. I missed their facebook post about it even though I follow their page… Ah well. Keeping this in mind for next year.
putter fanatic
Jun 17, 2015 at 11:32 am
Honest question here: did Bettinardi start the Summer Social before or after the Cameron ICC event which has become Pins and Playtime?
ooffa
Jun 16, 2015 at 11:12 am
I commend Bettinardi for his genius. It takes skill, talent and hard work to market a very average putter for such an exorbitant price.
Jeff
Jun 15, 2015 at 10:00 pm
Those covers are absolutely sick! As a chicagoan who has relocated I would die to get any one of those covers. When do they go on sale?
Josh
Jun 17, 2015 at 11:34 am
Jeff, you can find them here: http://tourstockputters.com/collections/bettinardi-headcovers
BOB
Jun 15, 2015 at 8:26 pm
Free putter fitting wow so generous after selling $4 of metal for $2k
Toby
Jun 15, 2015 at 9:33 pm
You do realize you don’t have to buy the $2k (actually I don’t think any of them reached that price). You can just attend the event, socialize, etc.
Just wondering what do you think should come free with a $2k putter? A happy ending 🙂
Chris
Jun 15, 2015 at 7:25 pm
How do i go? I work at golfsmith lol