Tour News
PGA Tour targets a younger audience with Skratch TV
The PGA Tour wants to broaden its appeal to a more youthful, social-media-centric generation — one that is more likely to use online platforms such as YouTube, Facebook, Twitter, SnapChat and Vine. To do so, the PGA Tour has created Skratch TV, an internet golf network that will focus on engaging golf’s younger audience.
[quote_box_center]”As younger fans find new ways to follow their favorite sports, it’s important to deliver great golf content to platforms that they use and in a voice that resonates with them,” PGA Tour Commissioner Tim Finchem said. “We believe Skratch TV will provide a tremendous new platform to effectively speak to this audience.”[/quote_box_center]
At the Waste Management Phoenix Open, Skratch TV gave viewers a first-person look at what it’s like to play TPC Scottsdale’s famed 16th hole in front of a huge crowd.
See the loudest hole in golf through the eyes of @preedgolf with @callawaygolf and @GoPro. #WMPhoenixOpen https://t.co/nXUxSDjC8N
— SkratchTV (@skratch_tv) January 30, 2015
To produce Skratch TV, the PGA Tour partnered with Bedrocket Media Ventures, a digital entertainment company that brands media networks on multi-platforms.
Taking the reigns is Skratch TV General Manager Lee Bushkell, who was previously the vice president/general manager of PGA Tour Digital and vice president of digital media sales. Also leading the team is Stefan Van Engen, who previously oversaw the launch of Bedrocket’s Kick TV and Network A and Director of Programming Aaron Spielberg, who previously worked in production at ESPN Radio and Major League Baseball’s website, MLB.com.
A recent video from the Farmers Insurance Open shows the dichotomy between traditional golf coverage and Skratch TV. In the video below, an ex-Navy Seal strapped with a GoPro is shown dropping in from the sky to present Jason Day with the tournament’s trophy.
At the Farmers Insurance Open, Skratch TV brought viewers a glass-shattering competition between Ben Crane, Rickie Fowler, Billy Horschel and Keegan Bradley.
The all-star game of alumni golf between @RickieFowlerPGA, @Keegan_bradley, @BillyHo_Golf & @BenCraneGolfhttps://t.co/IWZg9z7uja
— SkratchTV (@skratch_tv) February 7, 2015
Skratch TV is probably not your father’s golf network, but it passes two important journalism credos: Take people where they’ve never gone before, show them things they might otherwise never see.
With the PGA Tour across the border in Canada this week, GolfWRX Tour Photographer Greg Moore stayed stateside and headed to the OccuNet Classic presented by Amarillo National Bank in Amarillo, Texas.
It’s always interesting to see what the guys are playing on the KFT, and this week certainly hasn’t disappointed so far, with some incredible wedge stamping on display.
Check out links to all our albums below.
General Albums
WITB Albums
- Ryan Palmer – WITB – 2026 OccuNet Classic (KFT)
- Mahanth Chirravuri – WITB – 2026 OccuNet Classic (KFT)
- Josh Creel – WITB – 2026 OccuNet Classic (KFT)
- Phichaksn Maichon – WITB – 2026 OccuNet Classic (KFT)
- Brandon Berry – WITB – 2026 OccuNet Classic (KFT)
- Ryan Burnett – WITB – 2026 OccuNet Classic (KFT)
- James Song – WITB – 2026 OccuNet Classic (KFT)
- Andrew McLauchlan – WITB – 2026 OccuNet Classic (KFT)
- Ian Gilligan – WITB – 2026 OccuNet Classic (KFT)
- Alvaro Ortiz – WITB – 2026 OccuNet Classic (KFT)
- Russell Knox – WITB – 2026 OccuNet Classic (KFT)
- Ian Holt – WITB – 2026 OccuNet Classic (KFT)
- Mitchell Meissner – WITB – 2026 OccuNet Classic (KFT)
- Travis Trace – WITB – 2026 OccuNet Classic (KFT)
- Bryce Lewis – WITB – 2026 OccuNet Classic (KFT)
Pullout Albums
Luke Potter’s custom Cameron putter – 2026 OccuNet Classic (KFT)
GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!
General Albums
- 2026 US Women’s Open – Wednesday #1
- 2026 US Women’s Open – Wednesday #2
- 2026 US Women’s Open – Wednesday #3
- 2026 US Women’s Open – Wednesday #4
- 2026 US Women’s Open – Wednesday #5
WITB Albums
- Chloe Kovelesky – WITB – 2026 US Women’s Open
Asterisk Talley – WITB – 2026 US Women’s Open - Sarah Hammett – WITB – 2026 US Women’s Open
- Rio Takeda – WITB – 2026 US Women’s Open
- Hannah Green – WITB – 2026 US Women’s Open
- Amy Yang – WITB – 2026 US Women’s Open
- Auston Kim – WITB – 2026 US Women’s Open
- Paula Francisco – WITB – 2026 US Women’s Open
- Athena Singh – WITB – 2026 US Women’s Open
- Brianna Do – WITB – 2026 US Women’s Open
- Meja Ortengren – WITB – 2026 US Women’s Opens
- A Furue – WITB – 2026 US Women’s Open
- Katelyn Kong – WITB – 2026 US Women’s Open
- Natalia Guseva – WITB – 2026 US Women’s Open
- Cass Alexander – WITB – 2026 US Women’s Open
- Johanna Sjursen – WITB – 2026 US Women’s Open
Pullout Albums
- Scotty Cameron putter covers – 2026 US Women’s Open
- TaylorMade’s US Women’s Open staff bag & covers – 2026 US Women’s Open
GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.
In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.
Check out links to all our photos below.
General Albums
- 2026 The Memorial – Monday #1
- 2026 The Memorial – Tuesday #1
- 2026 The Memorial – Tuesday #2
- 2026 The Memorial – Tuesday #3
WITB Albums
- Jason Day – WITB – 2026 The Memorial
- Chris Gotterup – WITB – 2026 The Memorial
- SungJae Im – WITB – 2026 The Memorial
- Alex Noren – WITB – 2026 The Memorial
- Jacob Bridgeman – WITB – 2026 The Memorial
- Lucas Glover – WITB – 2026 The Memorial
- Bud Cauley – WITB – 2026 The Memorial
- Alex Smalley – WITB – 2026 The Memorial
Pullout Albums
- Jason Day’s 1off Payntr golf shoes – 2026 The Memorial
- JT Poston’s TaylorMade Spider – 2026 The Memorial
- Cameron putter – 2026 The Memorial
- Tommy Fleetwood’s TM Spider putters – 2026 The Memorial
- New Mitsubishi Chemical 1K Pro Orange shaft – 2026 The Memorial
- Bettinardi putter – 2026 The Memorial
- Min Woo Lee’s Callaway Apex 18* UT iron – 2026 The Memorial
- Wyndham Clark’s putter – 2026 The Memorial
- Lucas Glover putters – 2026 The Memorial
- Nicolai Hojgaard’s new Callaway 4 iron – 2026 The Memorial
- Adam Scott’s L.A.B. Golf putter – 2026 The Memorial
- Scotty Cameron Xperimental Prototype 11+ putter – 2026 The Memorial
- JJ Spaun’s updated/newest L.A.B. Golf putter – 2026 The Memorial
Justin Rose WITB 2026 (April): Full WITB breakdown with new McLaren irons
What’s the story behind Webb Simpson’s custom-stamped irons?
Memorial Tournament Tour Report: Rory McIlroy, Cameron Young switch up drivers, and more
Cadillac Championship Tour Report: Spieth’s sizable changes, McLaren Golf launches, and more
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Kristoffer Reitan’s winning WITB: 2026 Truist Championship
Aaron Rai’s winning WITB: 2026 PGA Championship
Cameron Young’s winning WITB: 2026 Cadillac Championship
J.T. Poston’s winning WITB: 2026 Memorial Tournament
Best irons 2026: Best irons overall, most forgiving irons, and more
Bud Cauley WITB 2026 (June)
Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament. Driver: Titleist GTS2 (8 degrees) Shaft: Fujikura...
Hannah Green WITB 2026 (June)
Driver: Titleist GTS3 (10 degrees, D4 SureFit setting) Shaft: Mitsubishi Chemical Diamana RB 53 S 3-wood: Titleist GT3 (15 degrees,...
Asterisk Talley WITB 2026 (June)
Driver: TaylorMade Qi4D (9 degrees) Shaft: Fujikura Ventus Blue 6 S 3-wood: TaylorMade Qi4D (16.5 degrees) Shaft: Fujikura Ventus Blue...
Brianna Do WITB 2026 (June)
Driver: Callaway Quantum Triple Diamond (9 degrees) Shaft: KBS PGW 3-wood: Callaway Elyte Titanium (15 degrees) Shaft: KBS PGW 5-wood:...
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Equipment5 days agoMemorial Tournament Tour Report: Rory McIlroy, Cameron Young switch up drivers, and more
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News1 week agoRussell Henley’s winning WITB: 2026 Charles Schwab Challenge
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Whats in the Bag3 days agoJ.T. Poston’s winning WITB: 2026 Memorial Tournament
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Equipment2 days agoBest irons 2026: Best irons overall, most forgiving irons, and more
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Equipment1 week agoDetails on Jason Day’s latest prototype Avoda iron setup
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Frank McChrystal
Feb 13, 2015 at 5:07 pm
Best of luck engaging a generation whose minds are hardwired for speed. Short attention span theatre comes to mind.
kess
Feb 13, 2015 at 12:56 pm
The misspelling is unnecessary, I don’t think they necessarily had go to with “golf. But louder”. I don’t think we are going to fool anyone into thinking that golf is an extreme sport. But I do like the general direction. I think the presentation of the game has needed to change for a while. I like hearing the banter between players and caddies and think tech can be worked into the presentation, tracer on every shot please? I also like cut aways to instructional snippets that explain what the player was doing to achieve a certain shot type. And, finally, let the guys loosen up out there and have a good time. Then it can just be “Golf. But more interesting.”
Jeff Smith
Feb 13, 2015 at 12:13 pm
I hate golf channel and the doosh bag announcers on NBC or CBS. Anything has to be better. Thank god in this day and age there is mute and fast forward.
Alex
Feb 13, 2015 at 10:42 am
As a millennial, I’m extremely averse to the letter ‘c’. I’ll konsider watkhing this if they khange ‘Skratch’ to ‘Skratkh’. Til then, no dike PGA tour.
lars
Feb 12, 2015 at 4:30 pm
Nothing speaks to the youth more than incorrectly spelling things….
Peter Kratsios
Feb 12, 2015 at 1:28 pm
First and foremost, I am a huge fan of Skratch and the type of content they are putting out there. As a 25 year old avid golfer I think it really hits home with my demographic, but furthermore, I think it is appealing to all types of entertainment junkies. Golf is such a visual sport!
alan
Feb 11, 2015 at 6:41 pm
pga needs to offer a channel or subscription method for those of us that have ditched cable and satellite.
B-Man
Feb 12, 2015 at 10:15 am
Tell me about it. When the NBC coverage cut off for 60 Minutes, I didn’t have the Golf Channel so I didn’t bother even finding out until I watched some highlights the next day. Too bad.