Equipment

Adidas launches adipure 360 footwear

Published

12 years ago

Mar 7, 2014

Kris Fay

In the past three years, adidas Golf has introduced a lineup of golf shoes with something for just about everyone. Sport-style shoes, spikeless shoes and some of the lightest shoes in the industry, the adizero one, have been the company’s focus.

This Spring, though, adidas Golf has released a shoe that it hopes every golf purist will love: the pure 360, its next generation of adipure footwear.

The new shoes, currently available in four different colors and carrying a $250 price tag, feature clean, classic designs combined with the company’s best technologies and materials. All that means the golfer’s foot will move the way it needs to for peak performance on the course.

While the shoes are just now hitting the consumer market, the pure 360 has been in the hands — or on the feet — of adidas Golf Tour staffers since January. Dustin Johnson wore the new pure 360’s at the Hyundai Tournament of Champions and had great things to say about them.

“Walking as much as we do out on tour definitely takes its toll,” Johnson said. “Once I started wearing the pure 360, I immediately felt the incredible comfort and felt more refreshed at the end of my round. They’re the most comfortable shoe I’ve ever worn.”

Designers at adidas Golf didn’t just have professional players in mind when they designed the pure 360’s. With research showing that golfers take an average of 12,000 steps during an 18-hole round, designers knew that shoes played an important role in overall performance.

The pure 360 is designed with a new tour performance last, giving additional support in the midfoot and heel, and new outsole featuring thintech technology with poured polyurethane (PU), which helps the company promote it as its most comfortable and stable shoe ever. The upper portions of the shoe are made with premium leather.

Pay attention during this weekend’s WGC-Cadillac Championship and you’ll certainly see adidas Golf Tour professionals like Johnson and Sergio Garcia sporting the adipure 360 as they work their way around the Blue Monster.

For more information about the adidas Golf pure 360, check out company’s research video.

[youtube id=”5JTIH1uaXcs” width=”620″ height=”360″]

Related Topics:Adidas

Up Next

Exotics to offer SST PURE shaft alignment

Don't Miss

2014 Southern Highlands Collegiate Masters Photos

Kris Fay

Kris is an avid golfer who's been traveling and writing about golf since 2000. He's been published in a variety of local and regional publications, as well as featured regularly on Portland, Ore. radio and even a few national programs. Along with his media credentials, Kris is the founder of a golf travel company that focuses on the beautiful golf courses and resorts of the western United States. NW Golf Adventures Twitter Facebook Google+

12 Comments

Setter02

Mar 9, 2014 at 8:55 pm

With so many options at far better price points, tough sell to be over the $200 mark anymore. Don’t bother trying to tell me about it being a premium product, TMAG has economies of scale down, these likely cost under 10% to make of the asking retail price…

Reply Report comment
TWShoot67

Mar 8, 2014 at 8:35 pm

I’d sure like to try these this year, they sure do look like they will have some great cushion to them. Before Truelinkswear came along I wore mainly Adidas everything but the comfort of the TRUES were much better, but now looking at these I can’t wait to try these out and compare the two! Lots of great choices this year between FJ/Adidas/True/ Ecco finally there making both comfort and function that was lacking until TRUE changed the golf shoe industry.

Reply Report comment
OninTwo

Mar 8, 2014 at 7:27 pm

I got 2 pairs of these shoes last month and could not be happier with them. Took them to AZ and right out of the box walked the Upper course at Whisper Rock and they felt as though I had them for a year. Walked 72 holes in 3 days and have no complaints at all. Great fit, and every bit as good, if not better, than the original AdiPure.
I do not understand the comments about the price. They are the premium shoe in the line, and I feel they are worth every penny. I have the brown color coming at the end of the month.

Reply Report comment
- BcavWecllh
  
  Mar 12, 2014 at 12:43 pm
  
  The comments about the price have to do with the fact that there are some really good, comfortable, shoes on the market for much less. Isn’t the DNA under $200?
  
  Reply Report comment
TheLegend

Mar 8, 2014 at 4:47 pm

I got my adipure for 350$ in 2012 so its good to see them going down in price. They are all leather so they look as new as the day i bought them. Just have to put leather conditioner on every 6 months and they will be as good as new for years. You cant beat how good they feel. I have played 2 rounds of golf and my feet still feel great. You get what you pay for when it comes to shoes!

Reply Report comment
LorenRobertsFan

Mar 8, 2014 at 11:14 am

ALERT ALERT ALERT

Adidas Tour ATV 360 M1 shoes for $79.99 on gppgolf.com

Reply Report comment
KD

Mar 8, 2014 at 10:44 am

$250?!! Are you friggen kidding me?

Reply Report comment
Jim

Mar 8, 2014 at 9:01 am

Way too expensive!! Are they kidding with the price of shoes? And the bottoms of the shoes look like their less expensive shoes for some reason too (their other shoes look much more durable and grippy). As a big fan of the 360 ATV’s they’re probably comfortable but just too expensive.

Reply Report comment
LorenRobertsFan

Mar 7, 2014 at 6:29 pm

Way too expensive… I like the design though. Comfort is important to me and the adizero line was just too thin all the way around and squished my feet too much. Love my FJ Sport BOAs. I’d rather have 2 pairs of those than 1 pair of these

Reply Report comment
J

Mar 7, 2014 at 5:37 pm

Over-Priced.

Taylormade and Adidas…

Doing their price to grow.. ( overprice )… golf

Reply Report comment
- J
  
  Mar 7, 2014 at 5:38 pm
  
  *meant ” doing their part “
  
  Reply Report comment
- Jonny Bravo
  
  Mar 7, 2014 at 11:59 pm
  
  this is just one of their options. It just so happens to be a premium product of theirs. They offer more affordable options as well.
  
  Reply Report comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

12 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.

Whats in the Bag

Bud Cauley WITB 2026 (June)

Published

12 hours ago

Jun 10, 2026

Will Schube

Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

Published

13 hours ago

Jun 10, 2026

Will Schube

In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
jgrzask: “Tommy Armour 845u
Mizuno MP-32
Mizuno MP-33 (2 sets)
Bridgestone J33cb – still own
Srixon i-302 (2 sets) – still own
Tourstage X-Blades – still own
Mizuno Hot Metal – still own
Nike Forged Blades – still own
Titleist 714 AP1 – still own
Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”