Equipment

TaylorMade reports Q3 sales of $280 million

Published

13 years ago

Nov 9, 2013

taylor-made

TaylorMade-adidas Golf announced third-quarter sales of $280 million worldwide, including increased sales in the iron, footwear and apparel categories. Year-to-date (YTD) sales have now reached $1.3 billion.

The game of golf is currently struggling to attract and retain golfers, which makes TMag’s report of continued growth a breath of fresh air for the industry. Golf has traditionally been perceived as a “rich man’s game,” and as such was greatly affected by the economic downturn.

After an industry-wide struggle during the late 2000s, the golf business has leveled off recently, but an industry that is not growing is bad news. TMag CEO and President Mark King’s statement that the company is on track to reach an unheard of $2 billion in sales by 2015 brings a renewed sense of optimism.

“Strong equipment sales combined with our growth in the footwear and apparel categories have us on track to surpass the unprecedented $2 billion sales barrier by 2015,” said King. “We believe the industry will rebound in 2014 from the 10 percent YTD drop in the U.S. metalwood market size and 6 percent drop in U.S. rounds played that have impacted growth in 2013.”

TaylorMade has been a clear juggernaut in the metalwood and iron categories as the market leader since 2003 and 2011, respectively. It currently boasts a metalwood marketshare of 38 percent YTD, and an iron marketshare of 27 percent YTD in the U.S.

King also that he expects Adidas, which is currently No. 2 in footwear sales behind FootJoy, can overtake the top spot by 2015.

Related Topics:Adidas TaylorMade

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Grant Shafranski

Grant Shafranski is the Program Director for the First Tee of Minneapolis and Head Teaching Professional at Hiawatha Golf Club in Minneapolis, MN. He is a Level 2 PGA Apprentice following a successful amateur career where he played collegiately at Division III University of St. Thomas (St. Paul, MN).

15 Comments

Rich

Nov 11, 2013 at 6:23 pm

The snake oil method – promise the gain in distance and the people will swallow it hook line and sinker. The people will figure it out ,at least some will. Their drivers should be reaching about 400 yards for the avg joe swing speed of 94 mph. Maybe tell them the material is new and from outer space and that should boost sales another 20%.
What goes up will go down at some point.(Edwin Watts)

Reply Report comment
RealMath

Nov 11, 2013 at 12:16 pm

How does the article leave out that they were down 16% year over year Q3 even with SLDR pulled in to buoy sales? This article would lead you to believe that Taylormade is killing it, meanwhile they’re scrambling to pull in launches to 2013 so they can hit their commitments. Pulling forward launches to deliver results is a slippery slope that eventually will increase price movements, lower margin and result in an extremely tough year for Taylormade in 2014 unless they have multiple new tech, home run products.

BTW, Callaway was up 38% in the same snapshot.

Reply Report comment
- johnloft
  
  Nov 11, 2013 at 3:17 pm
  
  Up 38% but still taking a hit.
  
  Reply Report comment
- bainz69
  
  Nov 13, 2013 at 3:26 pm
  
  New irons for 2014 will take care of margins for 2014 and then more drivers for 2015 – result 2 billion in sales 😉
  
  Reply Report comment
scott

Nov 11, 2013 at 4:15 am

Can’t see them overtaking footjoy!

Reply Report comment
- NG
  
  Nov 11, 2013 at 4:17 am
  
  Footjoy are have lost about 25% market share in last three years…I can.
  
  Reply Report comment
kwoot

Nov 11, 2013 at 2:35 am

Haters gonna hate,

Reply Report comment
Tmag

Nov 10, 2013 at 6:06 pm

How bizarre is this story??? They talk about growth in irons, footwear, and apparel, but not in their dominant wood category, which they are obviously down big this year. Strangely absent is any YOY comparisons???? $2 Billon by 2015???? Wonder if that’s like M. King’s arrogant claim they would make Adams the #2 golf manufacturer within a few years after their acquisition. There is more spin in this story than a night at the ballet.

Reply Report comment
- R
  
  Nov 10, 2013 at 8:23 pm
  
  You really could use some accounting knowledge…or financial knowledge for that matter
  
  Reply Report comment
- NG
  
  Nov 11, 2013 at 4:18 am
  
  Numbers are numbers…they don’t lie!
  
  Reply Report comment
bl21

Nov 10, 2013 at 11:52 am

What were their expenses? I would never invest in Taylor Made.

Reply Report comment
- R
  
  Nov 10, 2013 at 8:24 pm
  
  taylormade is not a public company, Adidas is. do your homework.
  
  Reply Report comment
- johnloft
  
  Nov 11, 2013 at 3:18 pm
  
  Good thing you can’t invest in TMAG. They aren’t public.
  
  Reply Report comment
Tallpk

Nov 10, 2013 at 6:53 am

Well when you put out the “latest and greatest” club every week and fleece your loyal customers, it’s no wonder you’re making bank.

Reply Report comment
- Wouldn't you?
  
  Nov 10, 2013 at 10:48 am
  
  I hate tmag as much as the next guy but if they are pushing nearly 2 billion in sales apparently they are just doing what they feel is best for business. Which I disagree with how they go about it, but you cant argue with the numbers…
  
  Reply Report comment

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

15 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.

Whats in the Bag

Bud Cauley WITB 2026 (June)

Published

15 hours ago

Jun 10, 2026

Will Schube

Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

Published

16 hours ago

Jun 10, 2026

Will Schube

In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
jgrzask: “Tommy Armour 845u
Mizuno MP-32
Mizuno MP-33 (2 sets)
Bridgestone J33cb – still own
Srixon i-302 (2 sets) – still own
Tourstage X-Blades – still own
Mizuno Hot Metal – still own
Nike Forged Blades – still own
Titleist 714 AP1 – still own
Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”