It’s not every day an automotive brand steps into the golf equipment space, but McLaren did just that today. Today, McLaren officially announced the launch of McLaren Golf, along with its first two iron models, the Series 1 and Series 3. While the brand has teased its entry into golf on social media over the past few months, this marks the full unveiling of what it has to offer.

With quite a few high-level golf people at the helm, McLaren Golf set out to build equipment that pushes the limits and goes where other brands won’t due to certain limitations. The main technology they are focusing on is Metal Injection Molding to build ultra-precise parts to ensure the irons perform at the level intended. Using MIM gives engineers greater control over all aspects of the irons, as it is more precise than casting or forging. Inside each iron is high-density tungsten and head shaping to create a center of gravity location that enhances performance.

McLaren Golf announced its entry into golf with Justin Rose at the wheel before the 2026 Cadillac Championship. Justin Rose isn’t a brand ambassador, but an investor in the brand. Recently, we have seen LPGA Major Winner Michelle Wie West and LIV golfer Ian Poulter showing their involvement with McLaren on social media.

“Our technology and manufacturing efficiencies, with both Series 1 and Series 3, allow us to start strong and immediately compete with industry front runners,” said Head of Engineering, Ryan Badgero. “It starts with Metal Injection Molding, which gives us complete control over material chemistry, geometry and mass distribution. That level of control allows us to design each iron as part of a system, where we have a vision and pre-determined goal that we’re able to engineer into reality.”

Series 1

This is the iron that we saw in the bag of Justin Rose, McLaren’s blade. McLaren set out to make a blade that was more forgiving while still being consistent and workable by the best players in the world. The Structural Mesh takes its visual cues from McLaren supercars, but it also improves performance. Structural Mesh removes weight from where it isn’t needed and moves it to more advantageous areas while keeping the location strong.

Inside the iron is an internal weighting that includes tungsten to stabilize launch and improve consistency. McLaren also has an internal silicone damping unit that improves sound and feel while moving weight to the heel and toe for more forgiveness.

Series 3

This iron is built to play in the players distance category with more perimeter weighting. The body is MIM and has internal geometry to optimize CG placement. At the center of the cavity is a carbon fiber “bonnet” that pays homage to the automaker and adds a performance benefit. The carbon absorbs vibration for better sound and feel while helping stabilize the structure of the iron head.

Under that bonnet is what McLaren is calling a “unique calibration weight system.” McLaren also created a sole that improves turf interaction with leading edge camber and heel cut relief.

Both Series 1 and Series 3 irons will be priced at $375 USD per iron and available at select fitters on April 30th. You can also order the irons directly online from the McLaren Golf website.