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Cleveland extending Frontline putter series with new models for 2021

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Last year, Cleveland introduced the Frontline series of putters, which feature a modern weighting system that brings the center of gravity more forward in the head in order to increase stability and create a better role.

Based on the success of the line, Cleveland is expanding the series in 2021 to include six new models, which brings the total number of options to 13, making it one of the most comprehensive putter lines in golf.

The new putters are designed to expand the fitting options and give golfers a better opportunity to find a putter that will best fit their stroke. From strong arching to straight-back straight-through, the Frontline putter series offers something for everyone.

“Having weight as close to the face surface as possible while maximizing MOI provides the straightest putts on miss-hits ever measured. Frontline technology has eliminated the miss-hits. No matter where you hit on the insert, the ball will go straight and the same distance. 

“This line-up, with additional models and builds, provides all options for players to uniquely align at impact. Delivering the face on the target line, while making the sweet spot ridiculously large, means more made putts.”

– Dustin Brekke, Director of Engineering at Cleveland Golf.

Frontline technology recap

The putters feature two Metal Injection Molded (MIM) tungsten weights in the extreme heel and toe face of the face. According to the company, the design places the center of gravity forward in the new putter for maximum accuracy on the greens.

The new additions feature the brand’s Speed Optimized Face Technology (SOFT) which is designed to normalize ball speed across the face for consistent distance performance on each putt.

Every model in the Frontline series also includes an individualized SOFT pattern which aims to prevent speed and distance loss, particularly on off-center strikes.

To improve alignment, the mid-mallet putters in the series continues to include Cleveland’s 2135 technology, which is designed to provide an excellent alignment regardless of where a golfer’s eyes sit at address.

 

Price, specs, and availability

The new Cleveland Frontline putters will be priced at $199.99 and will be available in golf shops and online starting today February 12.

Models

**New Models** – Frontline 2.0 Flow Neck, Frontline 8.0 Slant Neck/Single Bend, Frontline 10.5 Slant Neck/Single Bend, Frontline Elevado Plumber’s Neck.

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

10 Comments

10 Comments

  1. Rob

    Feb 14, 2021 at 11:01 am

    I look at this very different. Today’s putters are really expensive. These are premium putters, with tech at $199.99. What’s the AVERAGE price putter now a days? $275?

  2. Robin

    Feb 13, 2021 at 6:25 pm

    13 models, 2 left handed options. That’s a joke.

  3. Benny

    Feb 13, 2021 at 10:14 am

    Hahaha, love the comments. But seriously you guys are all up in arms as if this is the first time you have seen marketing. Look at the new drivers out every year. All marketing that makes us want them.

  4. Tank

    Feb 12, 2021 at 9:07 pm

    Their frontline technology is nothing new. There have been many putters with the weights on the face, like the Ping Bruzer.

  5. Paul Runyan

    Feb 12, 2021 at 2:41 pm

    Correction: Toe Hang.

  6. Paul Runyan

    Feb 12, 2021 at 2:38 pm

    Excellent post Jordan! You know putting.

    The best putter I have a ever met was all about set up, alignment, grip, line, pace, roll, hand and arm position, and it keeps going.

    It was like taking a physics course in college.

    I first saw him hit a putt and I have never seen a ball roll like that since.
    I brought a few putters with me. He took all of them and made unbelievable putts with all of them. Face balanced, tie hang, mallet blade and a putter from 1898!

    It also helps to have perfect binocular vision, too!

  7. Jordan

    Feb 12, 2021 at 2:03 pm

    That whole eye alignment thing is hilarious. If you don’t have some resemblance of consistency with eye alignment, you’re going to be pulling puts, pushing putts… etc. According to their marketing, “as long as your aim is right” – is so incredibly subjective. You may think you’re aiming right, but your eyes are a foot over the ball lol you’re going left all day.

  8. Night putter

    Feb 12, 2021 at 1:07 pm

    Cleveland putters quality stuff but the only interesting putter they have made in ages was the Smart Square. I would like that head with this technology. That was the only head remotely signature and should keep offering it with updates

  9. Paul Runyan

    Feb 12, 2021 at 10:35 am

    Wow, if you’re striking a putter 1 inch off the heel, you need Professional help!

    So, is it 1inch off the heel or 1 inch off center??

  10. kevin

    Feb 12, 2021 at 10:29 am

    These look better than PXG

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

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This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed. 

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Whats in the Bag

Bud Cauley WITB 2026 (June)

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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX

7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX

Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

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Equipment

Name every set of irons you’ve owned – GolfWRXers discuss

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In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.

@Lamosteve began:

Can you name every set of irons you’ve owned? Here’s mine

Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6

Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
  • JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
  • jgrzask: “Tommy Armour 845u
    Mizuno MP-32
    Mizuno MP-33 (2 sets)
    Bridgestone J33cb – still own
    Srixon i-302 (2 sets) – still own
    Tourstage X-Blades – still own
    Mizuno Hot Metal – still own
    Nike Forged Blades – still own
    Titleist 714 AP1 – still own
    Cobra Forged SS – still own”

Entire Thread: “Name every set of irons you’ve owned.”

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