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Pro golfers Gregg, Lindblom break into training aids with Short Game Gains

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In January of 2020, professional golfers, social media influencers and power couple Hannah Gregg (@hannahbgg) and Fredrik Lindblom (@fredriklindblom) launched a training aid business making tools to help the average amateur improve their golf game.

They gathered data from players on the PGA Tour, Symetra, Korn Ferry and other mini tours to create a line of products called Short Game Gains.

Their mission was to take the tools that they loved and saw frequently in the bags of other pros, and upgrade them- creating a super powered line of golf training tools that would actually make players better.

For any entrepreneur, it is important to take your idea and create something that solves a problem. According to Lindblom, this is why Short Game Gains has been so helpful to amateurs and pros alike. “You will notice that our product offerings are simple, easy to understand and efficient. That’s the point; we are trying to offer aids that improve skill and provide feedback without gimmicks or confusion,” he said.

At the heart of the brand, the products designed to help players with the three core skills of putting; speed, consistency of stroke, and start line (or read).

Included in the Strokes Gained Bundle are the Accurate Aim Kit, the Putting Mirror, Ghost Holes, Start Line String, and Cup Reducers.

“Each one of these is designed to help golfer develop better fundamentals, whether it’s green reading, speed and start lines, or aim. These are the core elements of putting and we know that they help players reduce scores” said Lindblom.

There is very good science to back this up. Researchers have demonstrated that practice is about spacing and adding contextual feedback to deliberate practice to create better practice. According to Hannah, “Short Game skills are learned. These tools give you instant feedback on things like clubface at address, at impact, and after impact. We added features to like the Start Line Ruler because these tools are designed to teach you what your tendencies are instantly, and then to help you fix them.”

I have used Short Game Gains myself to help with my putting woes. My tendency under pressure is to change my capture speed; the rate at which the ball is rolling towards the hole at delivery. As this rate increases, the effective size of the hole gets smaller. Unfortunately under pressure, this is my tendency; to hit it hard! To help build better capture speed in practice, I am developing speed awareness and monitoring the distance that my putts would roll past the hole, using the Ghost Holes.

If you want to learn more, you can follow Short Game Gains on Instagram (@shortgamegains) or visit their website.

B.M. Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

1 Comment

1 Comment

  1. Lucia

    Sep 13, 2020 at 6:31 am

    Everyone loves what you guys are up too. https://www.reiva.us

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Equipment

From the GolfWRX Classifieds: Titleist Vokey Proto Wedges 54M, 60T

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @Putt4Dough is selling some prototype wedges from Vokey Wedgeworks. These include a 54 degree wedge with the M grind and a 60 degree wedge with a T grind.

From the listing:

(1) Titleist Vokey Proto Wedge 54M with a Tour Issue DGS400 shaft and Golf Pride Tour Velvet (logo down). Standard length, lie, and loft. BB&F ferrule. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

(2) Titleist Vokey Proto Wedge 60T with a KBS Tour 130X shaft and Golf Pride Tour Velvet. Standard length, lie, and loft. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

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Whats in the Bag

Ryan Palmer WITB 2026 (June)

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Driver: Callaway Quantum Triple Diamond (9 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 60 TX

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Project X HZRDUS T1100 70 6.5

5-wood: TaylorMade SIM2 Max (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZXiU (23 degrees), Srixon Z785 MB (5-PW)
Shafts: Project X HZRDUS Smoke Black RDX 100 6.5 (4), KBS Tour 130 X

Wedges: Titleist Vokey Design SM11 (50-08F, 54-10S, 58-04T @59)
Shafts: KBS Tour 130 X

Putter: Odyssey Dual Force Rossie II

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Ryan Palmer’s clubs here.

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Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

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This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed. 

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