It was only a week ago that we reported on Adams Golf coming out of nowhere and publishing new posts new to their previously dormant social media channels, and as of yesterday, they did it again on both twitter and Instagram with the following post

View this post on Instagram

Decisions, decisions. ???? #AdamsPro

A post shared by Adams Golf (@adamsgolf) on Aug 26, 2020 at 8:49am PDT

The hybrids featured in the post come from the “Pro” series, which were the second-to-last line of hybrids ever produced by Adams and were their last true hybrid series targeted towards better players. They were only followed by the stand-alone Red hybrid and Blue series of clubs which were largely produced to be an easy to hit package set.

As we previously touched on, Adams was highly regarded in the hybrid category both on tour and with regular golfers alike, and this feels like Adams and its owners TaylorMade Golf, are really starting to stir the pot when it comes to a potential resurrection of the popular brand—either that or its a well played out troll job, in which case, bravo to the social media team for having some fun.

Now, speaking of TaylorMade, there would be difficulties with bringing back Adams as a direct competitor. We have to consider it was a big part of the reason they purchased them in the first place, and some of the previous Adams nomenclatures including “DHY” has made its way into part of TaylorMade’s product line.

Whether or not this is going anywhere is yet to be seen, and we have reached out to TaylorMade for comment, but one way or another, it appears quite a few golfers have fond memories of the “until further notice” mothballed brand.

Original Post from August 19th

If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.

The first sign of life was on their Twitter page, followed by an identical post on their Instagram page towards the end of last week referring to Pinehurst and the limited edition headcovers they produced for the 2014 major championships.

View this post on Instagram

We’ve got destination golf on our mind this #TBT. Who else would rock these vintage headcovers? #AdamsFamily

A post shared by Adams Golf (@adamsgolf) on Aug 13, 2020 at 8:01am PDT

Then yesterday afternoon, there was a followup post on Instagram showcasing their XTD Forged irons backdropped by a links course. If Adams is looking to drum up interest based on nostalgia, so far they are doing a great job because the XTD Forged irons are still considered to be one of the best they ever produced. In fact, we should probably give more credit to Adams for introducing the world to a better player’s floating face iron.

View this post on Instagram

Look good. Feel good. Play good. It’s science. #XTDForged #AdamsFamily

A post shared by Adams Golf (@adamsgolf) on Aug 18, 2020 at 1:17pm PDT

What does it really mean for Adams?

Is this someone in TaylorMade’s marketing department having a bit of fun? Remember TaylorMade back when it was still TaylorMade/Adidas bought Adams and all of its IP in the spring of 2012 for around $70 million. I recounted why that may have occurred here: Remembering the greatest club launches of 2011, which went into a deep history on slotted wood technology and the end of Adams.

From what I have experienced, Adams still has a deep cult following with better players thanks to the hybrids they produced as well as their forged irons, which flew well under the radar for a long time but were among the best in the business. Even their final line of XTD woods pushed the boundary of technology and offered amazing performance.

In the end, this could be just a few people having some fun with an old social media account to judge interest and get some feedback—which I should note is clearly working, because I sat down to write this. The other more plausible explanation is TaylorMade is actually looking to bring Adams back as a more price-conscious option, which makes some sense since considering the recent influx of new golfers in 2020 and the massive popularity of package sets—something Adams was well known for.

Whatever is happening we will continue to ask questions until we get to the bottom of this Adams mystery.