Equipment
GolfWRX Spotlight: Sub 70 Golf
Direct-to-consumer, or DTC, companies have thrived in the social media age. Sub 70 Golf fits into the DTC category, but in a way that companies selling razors and mattresses just can match—every single Sub 70 product is built from scratch entirely custom for the end-user!
The Sub 70 Story
Sub 70 is the brainchild of Jason Hiland, a golfer since his earliest memories, and someone who has been around the golf industry long enough to know that customer service is just as important as dialing in club specs. For Sub 70 Golf, it is just as much about the experience as it is about the performance.
Sub 70’s goal is to provide the highest quality clubs at the lowest possible price while also creating a community of golfers that love golf and identify with the idea of getting value from the people they are working with. Sub 70 operates on a slower product cycle because they believe fitting is more important than attempting year over year innovation at the sacrifice of having quality clubs sit on a rack for half the price they were originally sold for. As it has been discussed many times before, if a club has the proper specs, and was fit for the golfer, what is there really to gain year over year?
The Product Line
Sub 70 offers a full line of products from drivers to CNC milled putters. If you want a full bag of Sub 70 gear, it’s available to you. The driver is comparable to other models on the market by offering full adjustability, and the fairway wood line has both adjustable and fixed hosel options—to appeal to tinkers and players looking for a classic setup. The Sub 70 Pro Fairway is a standout thanks to its clean looks and hot 455 carpenter steel face, and although they haven’t pursued professionals for the sake of advertising, it has seen action on the PGA Tour Champions.
The standout in the line is really the 699 irons that come in both a standard and pro model (featured below) with reduced offset and black finish. They offer an extremely thin TPU supported face to provide maximum ball speed and feel, while also coming in at under $500 for a 4-PW set—a price point that no other OEM can touch.
The Sub 70 Guarantee
Even though they might not be “local” in a geographic sense, Jason and the entire team at Sub 70 golf want to hear from customers about how their clubs are performing and want to build relationships. They offer a 60-day, 100 percent satisfaction guarantee
“If for whatever reason, the player is not satisfied with any aspect of the clubs, the company stands behind its product and will issue a full refund.”
Each set comes delivered with a handwritten note from the individual club builder who assembled them along with a phone number to call if you have any questions or concerns about the clubs.
If you are looking for clubs that offer both value and performance, Sub 70 Golf should be very high on your list of must-tries.
This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.
Joel Thelen
Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.
First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.
Mitchell Meissner
Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.
Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.
Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX
7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX
Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue
Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype
Grips: Golf Pride Tour Velvet Align
Ball: Titleist Pro V1
In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.
@Lamosteve began:
Can you name every set of irons you’ve owned? Here’s mine
Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6
Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
- JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
- jgrzask: “Tommy Armour 845u
Mizuno MP-32
Mizuno MP-33 (2 sets)
Bridgestone J33cb – still own
Srixon i-302 (2 sets) – still own
Tourstage X-Blades – still own
Mizuno Hot Metal – still own
Nike Forged Blades – still own
Titleist 714 AP1 – still own
Cobra Forged SS – still own”
Justin Rose WITB 2026 (April): Full WITB breakdown with new McLaren irons
What’s the story behind Webb Simpson’s custom-stamped irons?
Memorial Tournament Tour Report: Rory McIlroy, Cameron Young switch up drivers, and more
Cadillac Championship Tour Report: Spieth’s sizable changes, McLaren Golf launches, and more
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Kristoffer Reitan’s winning WITB: 2026 Truist Championship
J.T. Poston’s winning WITB: 2026 Memorial Tournament
Best irons 2026: Best irons overall, most forgiving irons, and more
Aaron Rai’s winning WITB: 2026 PGA Championship
Cameron Young’s winning WITB: 2026 Cadillac Championship
Bud Cauley WITB 2026 (June)
Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament. Driver: Titleist GTS2 (8 degrees) Shaft: Fujikura...
Hannah Green WITB 2026 (June)
Driver: Titleist GTS3 (10 degrees, D4 SureFit setting) Shaft: Mitsubishi Chemical Diamana RB 53 S 3-wood: Titleist GT3 (15 degrees,...
Asterisk Talley WITB 2026 (June)
Driver: TaylorMade Qi4D (9 degrees) Shaft: Fujikura Ventus Blue 6 S 3-wood: TaylorMade Qi4D (16.5 degrees) Shaft: Fujikura Ventus Blue...
Brianna Do WITB 2026 (June)
Driver: Callaway Quantum Triple Diamond (9 degrees) Shaft: KBS PGW 3-wood: Callaway Elyte Titanium (15 degrees) Shaft: KBS PGW 5-wood:...
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Greg
May 1, 2020 at 10:08 am
It’s too bad the big guys have likely got patent lawsuits headed their way. Trying to kill them with legal bills.
Steve
May 1, 2020 at 9:39 am
Was in the market for new irons in September of last year and learned about Sub70. I went to pga store to get fitted for proper specs and then called Sub70 owner Jason. He helped me pick out everything with the proper specs and was extremely helpful and knowledgeable. I ended up ordering the 699 irons and a couple of wedges. I was so impressed with the service, clubs and price that I ended up selling my driver, fairway wood and putter and replaced them with all Sub70 clubs. I now have a full bag of Sub70 and saved a ton of money. The 699 irons are incredible. All of my future purchases will be from Sub70. Great company.
Preston
May 1, 2020 at 8:43 am
Another satisfied sub70 golf customer here. I love my 699s so much. They helped me go from a 10.2 to a 7.3. They are pretty much aim and shoot. They are so good I just gave up my RTX4 wedges and added 3 sub70 wedges to my bag. All I can say is phenomenal. Jason and the team are awesome & easy to communicate with.
Kirk
Apr 30, 2020 at 7:39 pm
I have the 699 4 iron, 639 CB 5 iron, 639 MB Plus 6-PW. Such a variety of good looking irons that range from game improvement to serious player’s clubs so it was fun to create a set of irons with a little bit of everything. It was easy to do, Jason was easy to talk to and very helpful. He answered emails and calls quickly, even took an order on a sunday morning which was awesome for a anxious impulse buyer like myself. I haven’t tried their hybrid/fairway/driver….yet…so I can’t speak to those, but the irons are top notch. Trying to convince my buddies to ditch their love for PXG and taylormade and play some serious irons that’ll save them some serious $$$.
Nate
Apr 30, 2020 at 5:04 pm
I had the chance to meet Jason at the Chicago Golf Show this past winter and ended up buying three wedges. Sub 70 is the real deal and they really care about the customer, and their clubs are comparable to others from the big names. Hope to get fit for irons this summer, if we’re ever allowed outside again…
Charlie James
Apr 30, 2020 at 3:58 pm
I started to write a long post about how I came to purchase the Sub70 699’s, but them bottom line is, These are the sweetest clubs I have ever played! LOVE THEM!
stanley
Apr 30, 2020 at 2:07 pm
we all know that golf is a tough market to get into. i wish them luck.
Paulo
Apr 30, 2020 at 2:11 pm
That’s another fine mess you got me into Stanley