Equipment

New Titleist EXP-01 golf ball: Giving all golfers the prototype testing experience

Published

7 years ago

Oct 1, 2019

A blank Titleist “white box” of prototype balls always gets a golfer’s heart racing. Fortunately, Titleist is bringing that experience to every consumer with the launch of the EXP-01 ball to select pro shops and retailers in North America starting October 1st.

If you are unfamiliar with the “white box experience,” let me get you up to speed: As the undisputed leader in golf balls, Titleist is constantly testing and prototyping in research and development, and also with players of all skill levels—from professionals to amateurs alike. Unless you are part of the process as a professional, the next best thing is being a part of Team Titleist, where you can opt in to potentially test and give feedback directly to Titleist on sample sleeves.

With the EXP-01, Titleist is being very hush-hush on the exact specs of the ball, and for good reason—they want you, the golfer, to give them as much unbiased feedback as possible and approach testing with an open mind—and I pushed for answers! The initial limited release is very similar to how Titleist first launched the now hugely popular AVX ball—before it was rolled out in full release.

From Titleist

“EXP•01 is being released as part of the Titleist EXP Project, a new and ongoing initiative created to provide golfers the opportunity to experience new golf ball technologies still in the experimental phase. The Titleist R&D and Golf Ball Product Management teams will be actively seeking performance feedback from golfers who play EXP•01 during its availability.”

Titleist EXP-01: A New Approach

Titleist is approaching the EXP line in a way like the Concept Series of irons but without the premium price point

To better understand how new technologies work in the hands of real golfers
To get performance feedback
To give players of all skill levels the opportunity to be a part of the final prototype process to future products

Titleist has intentionally not provided any clue on where the EXP-01 ball might fit into the current lineup, but it’s safe to make a couple of assumption based on what we do know so far about the EXP-01.

$39.99 a dozen puts the EXP-01 in line with the current Titleist Tour Soft ball at $38.99 a dozen, but with one big difference—a urethane cover. It’s not likely Titleist is going to try test selling consumers a $29 ball at $40 because, well, that just not a very good idea (I’m sure much smarter people than me concluded that a long time ago). It’s either going to be a line extension of the premium line, or it’s going to be a new urethane ball at a slightly less expensive price point vs. the current $47.99 ProV1 and AVX line.

“We want the EXP-01 to be the first of many opportunities for us to work directly with consumers to not only gain personal feedback but also provide golfers with the chance to be a part of the decision making process,” Michael Mahoney, Vice President, Golf Ball Marketing, Titleist

“The EXP Project invites golfers into the early stages of our R&D process and allows us to broadly test experimental materials, constructions and processes that could be integrated into any segment of our golf ball line. EXP•01 is truly an exploratory product and there’s no better way to evaluate our progress than getting it into the hands of dedicated golfers.”

More of What We Know

Without giving any specifics away, Titleist did give us enough information about the specs for us to start looking around and trying to figure some things out.

As mentioned, the Titleist EXP-01 will be a urethane-covered ball, and urethane offers the most amount of greenside spin when paired with proper core and mantle construction.
Speaking to construction, the EXP-01 will be a three-piece ball. There are not many three-piece urethane covered balls that are not designed to absolutely maximize performance from tee to green, so it’s going to be interesting to see how these perform.
MTR Cover system. We were able to get the acronym out of Michael Mahoney, but unfortunately, that was as far as he was willing to go. It’s is a new technology that Titleist has been testing for some time now that offers even more enhanced short game spin and control.

2020 Titleist EXP-01 golf balls

Titleist EXP-01 Feedback & Availability

Each box of EXP-01’s will include an insert card for golfers to go online and provide valued feedback about the ball to Titleist. For example: How they liked the feel, distance, and spin performance among other questions both qualitative and quantitative.

The EXP-01 with be available in October in select pro shops, so check with your local pro shop or retailer to find out how you can get your hands on some.

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Ryan Barath

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

18 Comments

Spin Master

Oct 6, 2019 at 8:34 pm

I’ve been hitting chips with a sleeve for a couple days. These have no action at all. I’m seriously disappointed. I might as well be playing the new Try Soft ball. This is a waste of a urethane cover.

Reply Report comment
steve

Oct 5, 2019 at 2:12 pm

Just one more example of how the major golf manufacturers have golf enthusiast by the “balls“ ( pardon the pun? ). Convincing people to buy experimental products is brilliant and not surprising in this industry where people are willing to spend hundreds of dollars on a single club based on keeping up with the Joneses mentality.

Reply Report comment
Buckwheat Zydeco III

Oct 2, 2019 at 7:01 pm

I read the comments below and it is safe to say just about none of you have any idea what you are talking about. You sound like a bunch of guys at a strip club trying to do their “aren’t I cool” act with the dancer they just gave half their paycheck to.

Reply Report comment
- Rascal
  
  Oct 3, 2019 at 12:55 am
  
  Thanks for sharing your nightlife experience with us. Me, I’d keep that kind of detail to myself really.
  
  Reply Report comment
Superior Spin Desired

Oct 1, 2019 at 9:37 pm

The more it spins around the green the better. I’ve heard the new Bridgestone picks up some serious green side spin. I can’t wait to try these Titleist. I love the AVX off the driver but it’s just not as fun around the greens. This needs to be more skinny than the Pro V1 line.

Reply Report comment
drkviol801

Oct 1, 2019 at 8:57 pm

Tp5 flat out exposed the prov1

Reply Report comment
- Juan Baldez
  
  Oct 2, 2019 at 6:54 pm
  
  Did you pull down your pants in front of your foursome again?
  
  Reply Report comment
John J Burns

Oct 1, 2019 at 7:54 pm

Titleist is starting to go down that slippery slope of having too many ball options and confusing the consumer!

Reply Report comment
Mark

Oct 1, 2019 at 5:04 pm

OK, nice move but when we can get the other pro V1 and Pro V1x as everyone knows Titlest have 4 balls not just 2 from ProV range for the pros. This could be a great one. I understand the logistics and marketing of 4 premium not just 2 but it can be the right time now.

Reply Report comment
JP

Oct 1, 2019 at 12:40 pm

NXT Tour U

A urethane covered NXT Tour S

Reply Report comment
James

Oct 1, 2019 at 10:56 am

Replacing the NXT Tour.

Reply Report comment
Alex

Oct 1, 2019 at 10:26 am

Titleist stop taking the Taylormade and Callaway bait. Either you need spin and go for the x or need less spin and go for the regular Pro V1. If you are distance crazed and want another premium ball to be a club longer on every shot get the AVX. Other wise the Tour Soft is the new NXT Tour if you dont want to spend $50 a dozen and the velocity and the tru soft are the glorified range balls.

Reply Report comment
Richard

Oct 1, 2019 at 10:20 am

Will it be a conforming ball?

Reply Report comment
- Thomas A
  
  Oct 1, 2019 at 10:51 am
  
  Of course not. Why would the leading golf ball manufacturer make a conforming ball to sell to the public and use in competition?
  
  Reply Report comment
- APFPilot
  
  Oct 1, 2019 at 3:22 pm
  
  It is on the conforming list
  
  Reply Report comment
APFPilot

Oct 1, 2019 at 10:16 am

So it is basically their version of the ERC Soft just with a full Urethane cover?

Reply Report comment
- 2putttom
  
  Oct 1, 2019 at 12:04 pm
  
  that and a prettier script
  
  Reply Report comment
the dude

Oct 1, 2019 at 9:25 am

titleist marketing genius……proto’s you pay for….all the while the lines will be running to put these puppies on the shelf regardless of the feedback. 🙂

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Equipment

From the GolfWRX Classifieds: Titleist Vokey Proto Wedges 54M, 60T

Published

1 hour ago

Jun 11, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @Putt4Dough is selling some prototype wedges from Vokey Wedgeworks. These include a 54 degree wedge with the M grind and a 60 degree wedge with a T grind.

From the listing:

(1) Titleist Vokey Proto Wedge 54M with a Tour Issue DGS400 shaft and Golf Pride Tour Velvet (logo down). Standard length, lie, and loft. BB&F ferrule. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

(2) Titleist Vokey Proto Wedge 60T with a KBS Tour 130X shaft and Golf Pride Tour Velvet. Standard length, lie, and loft. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

Whats in the Bag

Ryan Palmer WITB 2026 (June)

Published

1 hour ago

Jun 11, 2026

Will Schube

Driver: Callaway Quantum Triple Diamond (9 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 60 TX

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Project X HZRDUS T1100 70 6.5

5-wood: TaylorMade SIM2 Max (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZXiU (23 degrees), Srixon Z785 MB (5-PW)
Shafts: Project X HZRDUS Smoke Black RDX 100 6.5 (4), KBS Tour 130 X

Wedges: Titleist Vokey Design SM11 (50-08F, 54-10S, 58-04T @59)
Shafts: KBS Tour 130 X

Putter: Odyssey Dual Force Rossie II

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Ryan Palmer’s clubs here.

Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

22 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.