The Ben Hogan Golf Company has made huge strides with its direct-to-consumer model, starting with its irons, moving to wedges, and then putters. The next product coming from Hogan to offer golfers value and performance are the Ben Hogan GS53 metal woods, named after the year 1953 when the man himself won the Masters, U.S. Open, and Open Championship.

Ben Hogan GS53 driver and woods

The new line is lead by the GS53 driver with Flight Control technology. Offered in both 9 and 10.5-degree models, the Flight Control hosel allows golfers to change the loft of the driver a total of two degrees from stated loft (one degree up, one degree down).  The hosel also allows golfers to change the lie angle and face angle from square to open or closed.  Like with all modern adjustable drivers, these switches can be made quickly and easily using a torque wrench, but what separates the GS53 from many drivers is the shaft (and grip) doesn’t change position, meaning you can tinker with your settings to your hearts content and you never have to worry about your grip changing position.

When it comes to getting into the details of the construction, I’m going to let the engineers at Hogan take it for a minute

“The GS53 utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses … from toe to heel and sole to crown to increase the size of the Effective Hitting Area (EHA) across the entire face.  Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  Additionally, the score lines are precision milled into the forged face at exact and consistent depths and, combined with bulge and roll that is precisely engineered for the specific geometry of the face, provide exceptional accuracy.”

Speaking to the GS53 fairway woods, they are being offered in three loft options: 3-wood (14 degrees), 4-wood (17 degrees), and 5-wood ( 18 degrees). The head shapes are traditional pear-shaped and all feature a shallow face design to make shots from the fairway as easy as shots from the tee. Like the GS53 driver, the fairway woods utilize two-piece construction — a stainless steel body joined to a C455 maraging steel forged faceplate This multi-material design helps designers precisely position weight to maximize MOI and push ball speed to the limit. The lofts on the fairway woods are specific and there are no adjustable hosels.

Initially being offered in right hand only, the GS53 driver is priced at $300, while the fairway woods are $200 — these are attractive prices thanks to Hogan’s direct-to-consumer model that also include three premium aftermarket shafts, in multiple flexes and weights

• Project X HZRDUS Smoke Black (low trajectory)
• Tensei CK Blue (mid trajectory)
• UST Mamiya Helium (high trajectory)

Recognizing that many golfers want to personally experience equipment before they purchase, the company offers a simple, risk-free demo program. For more information or to purchase the GS53 driver or fairway woods visit www.benhogangolf.com