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Opinion & Analysis

The Wedge Guy returns…

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…and it’s great to be back.

This column marks the return of “The Wedge Guy” to the golf landscape. Many of you might know I wrote a bi-weekly column under this moniker from 2003 until 2010, when my life got much too busy with the introduction of SCOR Golf, and then compounded by leading the effort to resurrect the Ben Hogan brand to the golf equipment space. With the demands of those two start-ups, there just wasn’t enough bandwidth to give my best to the writing that I like so much.

But after two-plus years of “semi-retirement,” I am excited to be resuming my pontifications on the game of golf and all it embraces. This will now be a weekly column on GolfWRX, a site I respect as a leader with meaningful and enlightening reporting on our great game.

My singular goal for this column is to engage each other with thoughtful dives into any aspect of the game that interests us, as well as those topics and questions that confuse or confound us. Nothing is off limits, and I invite all of you to submit questions or topics for me to address in future columns, as well as to join the dialog after each column. You can direct those questions and suggestions to me at [email protected].

As you would expect, I am always drawn to the nuances of scoring – chipping, pitching, putting and overall wedge play. I love the strategic and tactical side of the game and have always been a student of the game, from history to architecture to instruction, with the latter being a favorite topic. I will gladly and freely offer the insight and objectivity that a lifetime in the game and over 40 years in the industry have provided me.

For those of you who don’t know me very well, let me give you a brief tour of my lifetime in the game and this industry.

In all honesty, I don’t remember life before golf. I feel blessed to have been raised on a little 9-hole golf course in south Texas, by a father who loved the game and was good at it. We also had a wonderful golf professional, Carl Gustafson, who gave a whole generation of us a sturdy foundation in the game.

I should also add that I was that inquisitive kid who usually took his toys apart to see how they worked. It helped that I was at my father’s side when he built custom rifles, reloaded ammunition, refinished gun stocks, and took our fishing reels apart each season to thoroughly clean them. Regripping golf clubs and taking care of our persimmon woods was regular duty.

A few years after college (BBA Marketing, 1974, Texas A&M), I joined an advertising agency and called on the Ray Cook putter company in San Antonio. That set me off on this 40-year journey in the equipment industry. I had the thrill and honor to work with some great craftsmen who willingly shared their knowledge; I was a sponge for learning all about golf clubs and their function. I designed my first putter in the mid-1980s and dove into wedge design a few years later. I patented a sole with two bounce angles in 1993 and have incorporated that design into wedges for Merit Golf, Reid Lockhart, EIDOLON, SCOR, and Ben Hogan. History will show that I was pushing the CG in wedges higher before anyone else and that I pioneered progressive weighting in wedges with the SCOR line in 2010 and the TK wedges by Ben Hogan in 2014.

At SCOR, we were the first to put huge emphasis on wedge-fitting and how important the shaft was to that process. We built “scoring clubs” in every loft from 41 to 61 degrees to allow infinite precision in gap management and fitting. At Ben Hogan, I expanded that every-loft concept to two sets of irons – the FT. Worth blades and PTx models (though that company later abandoned that concept) as well as the VKTR hybrids.

These days, in semi-retirement, I fish much more, but am still exploring how I might make an impact on the industry by pushing the envelope. I am very excited about this new gig and interacting with you all regularly.

So, welcome to “The Wedge Guy.” Let’s get started sharing information that I hope will help you hit better golf shots more often and put lower numbers up on your scorecards.

Next Tuesday, I plan to write about wedge shafts and why they are so important. Hope you tune in and sound off.

Until then…

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

12 Comments

12 Comments

  1. Matt

    Nov 23, 2020 at 4:49 am

    Hi Terry,
    Don’t know if you are still around or have a current website. I couldn’t find anything. I wanted to know what your current wedges are & if they can be purchased (I’m in Oz). Also, what was the last Ben Hogan wedges you worked on plz? What model was it?
    Appreciate any feedback or info .
    Cheers Matt

  2. Greg Aziz

    Jun 5, 2019 at 10:06 am

    Terry

    Finally!! You’re back and better than ever. Conceptually you are singulary responsible “SCOR-FTW-15-TK”
    for my performance improvement and education in clubhead design and ball striking.

    Thanks

  3. Jesse

    Apr 9, 2019 at 9:18 pm

    Good to see you back Terry

  4. John McCullough

    Mar 21, 2019 at 6:03 am

    Glad you’re back Terry, I’ve always enjoyed your insights.

  5. Ed LeBeau

    Mar 20, 2019 at 4:45 pm

    Terry, 95% of our students are 15+ handicappers. We’d appreciate your thoughts for appraising their current wedges and fitting such players with alternative equipment. How about giving us 3 or 4 criteria to assess the degree of fit or mis-fit.

  6. Frank

    Mar 20, 2019 at 6:18 am

    I have been a wedge geek since I started playing golf 57 years ago on my way to flight training in the Navy. Welcome back.

  7. Raymond Ehrhardt

    Mar 19, 2019 at 11:32 pm

    Terry awesome that your back just when I’m looking at getting a new set of wedges

  8. Fitz

    Mar 19, 2019 at 7:42 pm

    WB RL, Eidolon, SCOR4161, TK-15’s let’s get this show on the road!

  9. DaveyD

    Mar 19, 2019 at 6:06 pm

    Welcome back. I’m hoping to see a discussion of pitching wedges – what’s better – use the stock PW your set of irons comes with, or go outside and get one from one of the wedge makers.

  10. Jim

    Mar 19, 2019 at 4:30 pm

    Terry, i read all your articles previously and loved everything you did. i couldnt be happier you are writing again because you have a wonderful style. thank you for coming back!

  11. Shallowface

    Mar 19, 2019 at 10:51 am

    Welcome back, Terry! You’ve been missed!

  12. Bric Shelton

    Mar 19, 2019 at 10:41 am

    Great to see this, Terry! Looking forward to the columns.

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Opinion & Analysis

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