Equipment
OGIO announces brand refresh, releases two new golf bags
Just over a year ago, Callaway Golf acquired Ogio International, Inc., for $75.5 million. Plenty in the golf space wondered what the folks in Carlsbad would do with the company. Well, we no longer have to wonder. Today, the golf bag (and luggage, backpacks, and apparel) manufacturer unveiled a global brand refresh. New products, website, and logo are all components of the change.
Speaking on the news of the brand refresh, Harry Arnett (Ogio President and Callaway SVP of global marketing) said.
“Innovation is the driving force of everything we do. Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”
Along with the refresh, Ogio also announced the release of two new golf bags, which are available for purchase today.
Alpha Convoy
The Alpha Convoy is part of the first collection that the company has launched as part of their rebrand, and is available as both a cart bag and a range-to-cart bag.
Alpha Convoy cart bag features include
- CORDURA EcoMade fabric designed for durability
- a 14-way top
- three handles
- an extra-large putter well
- 10 YKK zippered pockets
The Alpha Convoy comes available in black, red, orange, green, and blue. The bag is available to purchase for $300.
Shadow Fuse
Designed for mobility, the Shadow Fuse weighs just 4.2 pounds.
Features include
- lightweight 200D polyester ripstop fabric
- a fit disc system for improved weight distribution
- five zippered pockets
The bag from Ogio comes in a choice of colors including black, grey, green, navy blue, red, white and light blue. The Shadow Fuse is available to purchase for $250.
This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.
Joel Thelen
Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.
First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.
Mitchell Meissner
Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.
Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament.
Driver: Titleist GTS2 (8 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: Titleist GTS3 (15 degrees, B1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 70 TX
7-wood: Titleist GTS3 (21 degrees, D1 SureFit setting)
Shaft: Mitsubishi Chemical Tensei 1K Pro Red 80 TX
Irons: Titleist U505 (3), Titleist 620 MB (4-9)
Shafts: Fujikura Ventus Black HB 8 X, True Temper Dynamic Gold Tour Issue
Wedges: Titleist Vokey Design SM11 (48-10F, 52-12F, 56-14F), WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putters: Scotty Cameron Tour Prototype, Scotty Cameron GOLO 6.3 Prototype
Grips: Golf Pride Tour Velvet Align
Ball: Titleist Pro V1
In our forums, one user has offered up a prompt for the true sickos, inviting fellow forum members to share every set of irons they’ve ever owned. As to be expected, this is a lengthy forum topic.
@Lamosteve began:
Can you name every set of irons you’ve owned? Here’s mine
Spalding Dots
Spalding Eclipse
Ram Lazer FX
Lynx Parallax
Mizuno EZ Comp
Ben Hogans
Cleveland CG Red
Taylor Made R9s
PING i20
PING iE1
Taylor Made M6
Our members in the forum have been offering up their own collections. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- macedan: “Started with a hand-me-down Golden Bear set from my brother when I was in high school, never really played more than once a year or got into the game until about summer of 2017. First purchased a set of Cleveland CG4’s (I actually really miss this set sometimes, soft & not terribly large for a GI iron), moved into Nike Vapor Fly’s by the end of the year. Those lasted until spring of 18 when I decided I wanted new, so I traded them in for TM Rbladez. Honestly, although I liked the Rbladez, poor decision on my part, I think this was really about the only time so far that after a week or two I was kicking myself for not staying with what I had. Rbladez stayed with me until late last summer when I switched to P790’s and (knock on wood) I am hoping this will be my longest lasting set.”
- JimmyC59: “MacGregor Jack Nicklaus Triple Crown. Palmer The Standard. Still play these.”
- jgrzask: “Tommy Armour 845u
Mizuno MP-32
Mizuno MP-33 (2 sets)
Bridgestone J33cb – still own
Srixon i-302 (2 sets) – still own
Tourstage X-Blades – still own
Mizuno Hot Metal – still own
Nike Forged Blades – still own
Titleist 714 AP1 – still own
Cobra Forged SS – still own”
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Bud Cauley had >14 clubs in his bag when photographed prior to the Memorial Tournament. Driver: Titleist GTS2 (8 degrees) Shaft: Fujikura...
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Driver: Titleist GTS3 (10 degrees, D4 SureFit setting) Shaft: Mitsubishi Chemical Diamana RB 53 S 3-wood: Titleist GT3 (15 degrees,...
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Driver: TaylorMade Qi4D (9 degrees) Shaft: Fujikura Ventus Blue 6 S 3-wood: TaylorMade Qi4D (16.5 degrees) Shaft: Fujikura Ventus Blue...
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Driver: Callaway Quantum Triple Diamond (9 degrees) Shaft: KBS PGW 3-wood: Callaway Elyte Titanium (15 degrees) Shaft: KBS PGW 5-wood:...
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RH
Nov 2, 2018 at 3:36 pm
Whats kind of strap? I see no pics of this anywhere.
Dbrat
Nov 2, 2018 at 12:16 pm
Please some manufacturer make a bag with an external putter well again!! Us folks with short putters need them!!
Tom
Nov 2, 2018 at 11:57 am
Owned quite a few ogio bags, always great colors and patterns, these new offerings look plain and uninspired. At there’s prices my next bag will most likely be a Vessel.
Bri
Nov 2, 2018 at 10:01 am
Not sure Ogio bags were ever any better quality than others (I had 2 Grom bags that both straps wore through on the metal ring) but what they did do better than most was stand out in a crowd. These 2 are the dullest colourways and designs you could show.
Loved my old red/black tartan style Ogio Grom bag – you never mistakenly went to put your clubs into a fourball partners bag when I had it!
Bsoudi
Nov 2, 2018 at 9:13 am
Total miss. Their new design direction abandons everything Ogio used to be – sleek styling, nice fabrics, innovative features. It was premium.
The cart bag, especially looks like every other bag now, except in simple boring colors and lame webbing straps all over. Stylish molded handles are now cheap webbing with neoprene.
Their backpacks have also become shapeless blobs. Again with the webbing all over the place. There are dozens of companies out there putting out these tactical type backpacks. Huckberry features better looking ones every week.
Abandoning their motorsports influence has made them just like everything else. Hard to see what Ogio stands for moving forward.
It’s sad when a company that was doing something different and it resonated with you makes a hard turn to something else. I’m lielymaking a hard turn to sun mountain.
e
Nov 1, 2018 at 8:53 pm
what an expensive “upgrade”. my hoofer still holds my clubs just fine…
Tiger Noods
Nov 1, 2018 at 6:11 pm
Can’t wait for the new Silencers.….. oh. Right.
Jordan
Nov 1, 2018 at 4:17 pm
A brand refresh doesn’t change the fact that OGIO bags all have legs that wobble like they just took an uppercut from Tyson. Best to stick with the Hoofer.
JD
Nov 1, 2018 at 4:13 pm
ONLY 42 POUNDS! Better start getting some deadlifts in if this is where golf bags are headed.
B
Nov 1, 2018 at 6:49 pm
Bump.
Jim
Nov 1, 2018 at 1:42 pm
By the way, OGIO’s website only lists the Shadow Fuse bag for $249 which while higher than SM comparable bags isn’t too ridiculous. Might want to alter you article.
Drew
Nov 1, 2018 at 1:21 pm
SO, the golf industry’s answer to making more money is to brand refresh and use it as a means to increase the price by 50%? A similar bag from everyone else costs at most $200.
C
Nov 1, 2018 at 2:57 pm
Nobody makes golf bags the way they do, PERIOD!