Opinion & Analysis
See what GolfWRX members are saying about Titleist’s new AVX golf balls
On October 6, Titleist released new “AVX” white and yellow golf balls in three states: Arizona, California and Florida. Our sources told us that the new golf ball was a premium offering with a urethane cover, and that it was made to have a softer feel than Titleist’s Pro V1 golf balls, and create more distance, too. The company was said to be merely testing the product, which is selling for the same price as Pro V1 golf balls, at retail in those locations.
It’s been several weeks now since the release, and as we await Titleist’s assessment of feedback from the public, let’s dive into what GolfWRX members are saying so far about the golf ball.
Click here to view the entire AVX forum thread.
Editor’s Note: Comments below were taken from posts on October 6th or after, since those are when the balls actually hit retail. Posts have been minimally edited for brevity and grammar.
What’s the word on AVX?
tbowles411: Alternative to the V and X. Straight from the Titleist rep.
Homerun2Birdie: Am I the only one who thought these were NOT soft? Thought the ball performed admirably: spun enough around the greens, seemed a bit hard coming in on full iron shots, flight was noticeably lower as advertised. That being said, I did not feel like this ball was soft at all.
Fiddy3: I can tell you one non-debatable fact. Golf stores are paying $36+ cost for the AVX.
QuigleyDU: It is right up there with every other premium ball out there. It has mid-high flight in my opinion. Full shots it is fine, wedges and green side are just… OK. Feels decent off the putter. In my opinion, it is slightly longer than the chrome soft x I currently play but does not spin near as well.
Break81: Took the AVX for a test today alternating holes with my Chrome Soft Truvis, and while the AVX was not bad, it’s didn’t really shine in any one area. Felt very similar to the Srixon Q-Star Tour and for the price difference I cannot see why someone would pay $18 more for the name or because they offer yellow.
crazygolfnut: If it was priced in the $30 to $35 range I would try it. But the way it is, I will continue to play other brands.
mixedguy: Played 2 rounds with it today soft and spins. I hit it further than both the v1 and X. It’s right between the two, imo. Great ball but it is pricey.
MysteryV: Played my first round with the AVX yesterday. Good ball. Soft off the putter, long off the driver, spins off wedges and irons. Not sure it’s worth the price premium over NXT Tour S as the two seem pretty similar. I did notice it was flying significantly further than I expected on every shot, however I was striking the ball better than usual yesterday, so tough to tell if it was new or the ball.
zeke66:
- Driver: Very long
- Irons: Good through air and breeze, long.
- Putter: Felt and sounded great.
- Around the green: Didn’t hit enough shots to really know. Hit a few very good flop type shots after putting myself in bad positions. Felt and sounded pretty good off wedges.
speeder757: The AVX reminds me of the Original Pro V1. Its softer than either of the current ProV1’s. Just picking the ball up it feels lighter than the Pro V1 or Pro V1x. I’m not sure if that would quantify on a scale or if its just the compression. The dimples are shallower similar to a Bridgestone ball. I have played this ball at my home course for 5 rounds now directly against the Pro V1 and Pro V1x and think it might be my new gamer.
It’s slightly longer than either current Pro V1 off the tee. Flight seems to be more stable however and for whatever reason it seemed more consistent. The AVX was 3-5 yards longer than both Pro V1’s off the irons. AVX spins just a little less on green side short chip shots than the Pro V1x. I would say roughly the same as the Pro V1 with maybe a slight edge still to the Pro V1. I would say the AVX has enough greenside spin to be comparable to other premium balls though. I have heard some say the AVX feels heavy on chip shots. That wasn’t my experience at all. It feels light and springy if anything. Lastly the AVX is softer off the Putter than either Pro V1. All in all its a great ball. If it spun just a little bit more on short chip shots like the Pro V1x does it would be the best ball ever made. AVX does seem more durable than either Pro V1 and the cover doesn’t get chewed up on chips shots as easily as the Pro V1’s do. Price wise its overpriced like all current golf balls on the market are. But it does perform.
johnw29: I live in Arkansas and I ordered 2 dozen from Edwin Watts in Destin, Florida. They shipped them on a Monday and I got them on Wednesday.
jrshelby: Played my first round with them. Let me say that they are just weird and confusing. Don’t know how else to put it. They have a slight advantage in having a little less spin but I definitely get very different flights at times. Sometimes higher then anything else I’ve hit and sometimes way lower as well. I’ll put another round in on them this Sunday before I start making any assessments I guess.
After playing a round with the AVX and at least 30+ rounds with the Chrome soft this year and can honestly say the AVX is not in ANY way similar, and I mean no where close, and I mean to be redundant, but could not be further away design wise. The chrome soft is just that, soft. These are not. The chrome soft is moderate distance with moderate to high spin. AVX is very high launch with extremely low spin on most clubs I’d say down to 6 iron. Then spins slightly more then you’d expect from 7-PW. Then does not spin enough with wedges. 2 out of 3 is usually not bad, but in the case of the AVX it just may be.
drew_harvie: This is a pretty good ball imo. Lower, spins less off the driver. I think it’s a pretty good ball if you hit it really really high with a lot of spin (like myself). It’s crazy how popular these are in Arizona though. Wigwam is selling them for $64 for a dozen and have sold out twice. Not sure if I’d switch from the ProV1X but it’s much better than I was expecting.
See all of the comments about Titleist’s AVX golf ball here.
This past Monday, I played in the U.S. Amateur local qualifier at Rock Creek Country Club in Portland, Oregon. A full tee sheet from 7:30 a.m. to 1:55 p.m., the top 11 scores would make it to the U.S. Amateur final qualifying.
I teed off at 10:48 a.m.. With the 7:30 am tee time, you can get a feel for the leaders’ pace, and they were off and running on the challenging setup at Rock Creek.
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Getting to the highlight of the round on the par five 17th, a drive up the left side and 212 yards left to the front hole location. I took out a 5-iron with plans of middle of the green. The ball ended up 8 feet left of the hole, pin high. A slight downhill putt dropped in for an eagle 3 on the 17th. With the cut line looking to be anywhere from -2 to even par. This was the boost I had been waiting for all day.
With making par from the trees on 18, it was time to wait for a potential playoff with a posted score of one under par 71.
Three hours later, it was playoff time. 8 players for 6 spots. I made par on the playoff hole, which was good enough to advance to the U.S. Amateur final qualifying in July. USGA qualifiers sure deliver on all of the emotions in golf!
Club Junkie
Building my 2026 gamer WITB: Ranking the contenders and new putter projects – Club Junkie Podcast
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Brian also heads into the workshop to discuss several putter projects currently on the bench. From head options and shaft choices to build ideas and testing plans, he shares what he’s working on and which putters could become serious contenders for the bag this season.
If you’re a gear junkie who loves equipment testing, club building, and the never-ending pursuit of the perfect setup, this episode is for you.
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Thomas A
Dec 14, 2017 at 11:19 am
Whatever. I’ll still by all of your once-hit-then-lost ProV1’s on lostgolfballs website for $16 a dozen.
Mike
Dec 4, 2017 at 12:23 pm
Man,
Every review seems to contradict the one above it. Wow
d
Nov 27, 2017 at 3:14 pm
Generally plays like a Pro-V1. I have been playing them for a couple weeks, and they seem to fly higher and farther than the Pro-V1. They don’t seem to spin as much around the greens as the Pro-V1—maybe more like a Pro-V1X. However, it seems like they spin A LOT on full shots. I have spun back a full PW 25 feet on more than one occasion.
Robin Weckesser
Nov 2, 2017 at 7:08 pm
I’ve tried the AVX. Was looking forward to them. Not impressed. They feel a bit harsh which Im not a fan of.
I’ll stick with the VICE balls….better value, better feel, better distance, better consistancy….
Mat
Nov 2, 2017 at 5:33 am
Synthesising all of these… basically, there’s nothing unique about it. It’s a Srixon at double the price, and a little harshness thrown in gratis… not good. I’ll stick with Bridgestone.
Jack
Nov 2, 2017 at 5:15 am
I’d buy it for the logo.
C.B.
Nov 2, 2017 at 1:58 am
No, no, no, you all have it wrong.
The name is “it’s a Srixon XV copy by Acushnet.” That’s what it stands for. Therefore, AVX, backwards.
Someone
Nov 1, 2017 at 11:13 pm
making an amateur VXball? isn’t that incongruent with their marketing? prov prov1 is supposed to be the best ball for any player…why now would you introduce an amateur ball priced like a pro ball? what are you now saying about your pro series? that it’s no longer the best ball for all players? they really need to handle that marketing strategy…
Tom54
Nov 1, 2017 at 4:52 pm
My comment is to read Jeff’s opinion. I’m a decent 3 hdcp and truthfully I can’t tell one premium ball from another. To me if I hit it squarely all will probably do the same. I don’t claim to know all the spin rates, etc and all that jazz that some of these people claim.
chopper
Nov 1, 2017 at 10:16 pm
I am a 2 that hits it like a 0 (I can’t chip or putt). no way can I tell a difference between premium balls. the garbage nike balls from early 2000’s of course withstanding.
Table
Nov 2, 2017 at 6:10 am
Haha…so true….there are soo many posers on this site that can’t play a lick…and somehow “they know”..
cody
Nov 1, 2017 at 3:58 pm
having been a member of GOLFWRX for a long time. i can tell you there are some very very good players that are making these comments. yes, feel is 100% subjective and the reviews are nonscientific but they are real and unbiased. i have played this ball and it is good but, so is every premium ball, so slight difference can be hard to see and explain, even though you know they are there.
Dave
Nov 1, 2017 at 3:35 pm
Most amateurs; especially, double digit players are not consistent enough to quantify performance of golf balls! Yes, many can tell the difference between a pinnacle and a pro v1 but that is about as close as it gets!
kennyboy
Nov 1, 2017 at 3:22 pm
I am more confused now than before i started reading these reviews.
Stephenie
Nov 1, 2017 at 3:11 pm
I’ve played the AVX over several rounds this year and I’m unimpressed. I found it to sound and feel very similar to the Velocity. Mid summer, I switched from the ProV1x to Taylormade TP5x and noticed a big difference in distance, feel was the same. I also played the Volvik Vivid and loved that too. I paired the AVX against the Volvik and was 5 to 10 less yards off the tee and about 5 yards shorter on irons. The AVX also felt very clunky, with a lower launch. I gifted my two sleeves.
Jeff
Nov 1, 2017 at 2:08 pm
I find it hilarious when people say “X ball seemed to fly higher” or “X ball spun more on a full 6-iron.” There is absolutely no way an amateur golfer can say that with conviction. We hit the ball off the center of the face most of the time and may hit a few clubs only 1 or 2 times a round. Just play what you like and don’t try to sound like a tour pro!
Matt-78
Nov 1, 2017 at 1:22 pm
I don’t think there is anything complex about this ball, but I could be wrong. I just think it’s Titleist’s entry into the same area that the Chrome Soft, Q-Star Tour, etc. exists. A hybrid between a high-handicap ball and a tour ball. A core that is less expensive to manufacture, softer core than tour ball, the high lift dimple pattern of a “distance” ball (shallower dimples), but with a cast urethane cover (not a thermoset urethane cover like the Pro V). Compared to a tour ball it will be softer, higher lift dimples, and less spin. Compared to a traditional “distance” ball it will be softer, similar dimple lift, but with more spin. At least that’s what I think. YMMV.
George
Nov 1, 2017 at 1:01 pm
Another ball from Titleist that underperforms, and is far overpriced. Stick to Snell, Vice, or now….Cut Golf! Premium urethane tour balls that truly PERFORM at huge huge savings!
Chopper
Nov 1, 2017 at 12:28 pm
The range of comments seem to me to back up my theory that unless you are a supreme striker of the ball (think +4), paint all the premium balls white and the novice to scratch player will never be able to tell a difference.
Steve S
Nov 1, 2017 at 11:52 am
As usual non-scientific evaluations are almost meaningless. Maybe “someone” will do a test of them vs. the proV’s like they did with the Costco ball.
GMatt
Nov 1, 2017 at 11:35 am
I agree, after reading these reviews I’m not sure exactly where this ball stacks up and exactly how it might perform, just goes to show how it performs with one person doesn’t mean it performs the same way to another. I too would like to see head to head data on a simulator
Aaron
Nov 1, 2017 at 11:17 am
These wildly different reviews simply prove “feel” means something different to all of us. I’m more confused now than before reading those reviews. Put the AVX on a Trackman and hit shots against the ProV1 & ProV1x.