Equipment

Ben Hogan is back again, this time as a factory-direct seller

Published

9 years ago

Aug 10, 2017

Following early 2017 Chapter 11 bankruptcy and massive uncertainty over the company’s future, Ben Hogan is back again. And the latest incarnation, BH Golf Equipment, LLC, will sell its golf clubs clubs factory direct.

This move will allow new CEO Scott White’s company to avoid retail markups and offer consumers premium clubs at discount prices. For example, the company’s flagship Ft. Worth irons will sell for $665 for a seven-piece set. Wedges will sell for $95.

ExWorks Capital of Chicago has linked up with the newly formed company as an investment and ownership partner, although the new company is still a licensee of Perry Ellis International.

The company will continue to be based in Ft. Worth, Texas, with assemblers and operations personnel on site. Many other functions will be outsourced.

Ben Hogan golf Equipment will distribute its wares only via benhogangolf.com, and believes this end-around offering of premium equipment will give consumers the opportunity to buy top-tier clubs at substantially lower prices than retail, and they’ll only be able to do it through the Ben Hogan site

White is candid about the flaws in the original business model of a grand rebirth with massive capital outlay ahead of established demand. The long-term viability of the factory-direct concept remains to be seen. We’ve seen similar efforts from companies like Hopkins Golf ultimately fail.

However, the relative lack of overhead and greater scalability than the company that shuttered in 2016 better positions the new Ben Hogan to offer product to Hogan loyalists and slowly grow a small share of a crowded, contracting industry.

Equipment

From the GolfWRX Classifieds: Titleist Vokey Proto Wedges 54M, 60T

Published

2 hours ago

Jun 11, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @Putt4Dough is selling some prototype wedges from Vokey Wedgeworks. These include a 54 degree wedge with the M grind and a 60 degree wedge with a T grind.

From the listing:

(1) Titleist Vokey Proto Wedge 54M with a Tour Issue DGS400 shaft and Golf Pride Tour Velvet (logo down). Standard length, lie, and loft. BB&F ferrule. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

(2) Titleist Vokey Proto Wedge 60T with a KBS Tour 130X shaft and Golf Pride Tour Velvet. Standard length, lie, and loft. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

Whats in the Bag

Ryan Palmer WITB 2026 (June)

Published

2 hours ago

Jun 11, 2026

Will Schube

Driver: Callaway Quantum Triple Diamond (9 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 60 TX

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Project X HZRDUS T1100 70 6.5

5-wood: TaylorMade SIM2 Max (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZXiU (23 degrees), Srixon Z785 MB (5-PW)
Shafts: Project X HZRDUS Smoke Black RDX 100 6.5 (4), KBS Tour 130 X

Wedges: Titleist Vokey Design SM11 (50-08F, 54-10S, 58-04T @59)
Shafts: KBS Tour 130 X

Putter: Odyssey Dual Force Rossie II

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Ryan Palmer’s clubs here.

Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

23 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.