Equipment

Time To Kick Open The Doors – 2010 PGA Merchandise Show

Published

16 years ago

Jan 27, 2010

Each and every year the pulse of the golf industry can be measured in one week and it has arrived. As more than a 1,000 exhibitors prepare to display their wares in Orlando’s voluminous Orange County Convention Center, thousands of people who work in the business around the world wait to see how the week plays out.

I view this 57^th PGA Show as the calm after the storm. Last year the golf industry was in full panic mode as the world’s economy began to erode at a frightening pace. There was much concern about what the future of golf would be.

What most found out was that the game was not disappearing, but simply transforming to a new reality. Golf is still here and there is still a new market for fresh golf gear, clothing, and so much more.

Some 40,000 attendees including 1,000+ media members are expected to be at the PGA Show. It kicks off with a massive Demo Day at Orange County National Golf Club on January 27^th and then runs through January 30^th at the Convention Center.

As I prepare to cruise the show myself along with other media colleagues I look forward to keying in on a number of companies, products and storylines.

Clothing

Still one of the strongest parts of the PGA Merchandise Show, apparel continues to flourish. With margins more attractive than what is typically earned on hard goods, this sector has not suffered quite as much damage in sales in the past couple years.

Fall/Winter 2010 products will be the ones on display in Orlando with a few companies revealing product options for 2011. Performance wear is still a big trend with lifestyle brands also pushing to the forefront.

I’ll be watching for lines from Dunning, Quagmire, Travis Mathew, Lija, SunIce, Phreshwear, and the new looks from Ashworth.

Reinvention

New and sudden economic realities mean “calling an audible or two” and it will be intriguing to see how retailers and golf professionals react to the new marketplace, especially for the people based in the United States and United Kingdom where the economy has been particularly affected.

With so many of the pros and retailers in one room it will be interesting to speak with them and see what their business strategies will be moving forward. How will they maintain and grow sales and what technologies and techniques will they use to do that? That alone can change the face of golf as consumers see it.

The Price is Right?

As much as they need high sales numbers, will this be the year that manufacturers start to realize that not everyone who wants top equipment is willing to pay $600 for a driver? While most pricing strategies for 2010 have been set I would not be surprised to hear of some tweaks and bonus programs – not only to get shops to take on more inventory but also to attract consumers with at least a few dollars to spare for new gear.

Missing In Action

Who will be at the show, back at the show, or gone altogether? The mix of exhibitors at the show is testament to who has survived the year past and who is ready to take on the season ahead. Each year there are casualties, as well as unexpected success stories, and it is at this show that all is usually revealed.

Innovation

For 56 years the world been introducing new golf technology at the PGA Show and I don’t expect this year to be any different. It is the star of the show.

Adjustability, new materials, and unique designs – it all comes into play here and it leads you to wonder what comes next?

After the next few days run their course and the 57^th PGA Merchandise Show plays out, we hope that the answer to that question will be a lot clearer.

And, of course, you can expect to see coverage of all the action of GolfWRX.com!

—

This report to GolfWRX.com provided by Flagstick Golf Magazine (www.flagstick.com)

Equipment

From the GolfWRX Classifieds: Titleist Vokey Proto Wedges 54M, 60T

Published

15 mins ago

Jun 11, 2026

Will Schube

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @Putt4Dough is selling some prototype wedges from Vokey Wedgeworks. These include a 54 degree wedge with the M grind and a 60 degree wedge with a T grind.

From the listing:

(1) Titleist Vokey Proto Wedge 54M with a Tour Issue DGS400 shaft and Golf Pride Tour Velvet (logo down). Standard length, lie, and loft. BB&F ferrule. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

(2) Titleist Vokey Proto Wedge 60T with a KBS Tour 130X shaft and Golf Pride Tour Velvet. Standard length, lie, and loft. Raw wedge in good condition. No initials. Price is $200 shipped. Buy both wedges for $380 shipped.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules.

Whats in the Bag

Ryan Palmer WITB 2026 (June)

Published

17 mins ago

Jun 11, 2026

Will Schube

Driver: Callaway Quantum Triple Diamond (9 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 60 TX

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Project X HZRDUS T1100 70 6.5

5-wood: TaylorMade SIM2 Max (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZXiU (23 degrees), Srixon Z785 MB (5-PW)
Shafts: Project X HZRDUS Smoke Black RDX 100 6.5 (4), KBS Tour 130 X

Wedges: Titleist Vokey Design SM11 (50-08F, 54-10S, 58-04T @59)
Shafts: KBS Tour 130 X

Putter: Odyssey Dual Force Rossie II

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Ryan Palmer’s clubs here.

Equipment

Slab city on the Korn Ferry Tour — Lead Tape Report

Published

21 hours ago

Jun 10, 2026

Andrew Von Lossow

This week, we have our Tour Photographer, Greg Moore, on the ground at the OccuNet Classic at Tascosa Golf Club in Amarillo, Texas, for the 14th event of the 2026 Korn Ferry Tour season. With that, we see some great things in the Lead Tape Report as we roll into Amarillo.

Joel Thelen

Monday Qualifier, Joel Thelen is in the field this week. He has played on the Korn Ferry Tour for a full season in 2023, and he is back in action this week. A couple of clubs caught my eye this week in his bag.

First off: His trusted Titleist 816 H2 hybrid. This club came out in October of 2015, and it still remains strong in the bag. Also, take a look at this Odyssey White Hot OG 7, putting a capital S in the 7S model. This custom neck has some impressive lean for an arm-lock-style putter. The bottom of the putter is covered in tape for optimal weighting.

Mitchell Meissner

Taking a look at Mitchell Meissner’s bag this week, we have some great lead tape coverage. Top to bottom working from fairway metals, irons, and wedges. We can see on the short irons and wedges that there is tape at the base of the grip, adding a little counterbalance. Along with that, some tape on the short irons and wedges as well. Moving to his putter, he rolls the Odyssey 7 Bird putter. Meissner putts left-handed and strikes the ball right-handed.