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TaylorMade to be acquired by Korean-based private equity firm Centroid Investment Partners

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On Tuesday, TaylorMade Golf Company announced that its current financial sponsor, KPS Capital Partners, has signed a definitive agreement, through an affiliate, to sell TaylorMade Golf Company to Centroid Investment Partners.

According to TaylorMade CEO David Abeles, the focus of the new partnership will be to “keep on doing what’s made us the leader in our industry – the creation of best-in-class products, invest in our brand, and deliver incredible service to our customers and golfers of all skill levels.”

KPS acquired TaylorMade in 2017 from Adidas, and since then, TaylorMade has experienced substantial growth in revenue and profitability worldwide, and per the company is poised to have the strongest year in its history under the leadership of David Abeles, CEO of TaylorMade Golf.

On the sale to Centroid Investment Partners LC, Abeles further stated

“This transaction is a very important milestone as we continue to build upon our brand’s momentum around the world. Not surprisingly, the sale process for TaylorMade generated tremendous interest from a wide range of prospective buyers and resulted in an agreement that reflects the outstanding performance of our business today, as well as the outlook for the future.”

Established in 2015, Centroid Investment Partners LC (“Centroid”) is a Seoul-based private equity firm. Some of the equity firm’s most recent purchases include the South Springs Country Club, Kolon Advance Fiber, and Woongjin Booxen.

Speaking on the acquisition of TaylorMade Golf Company, Jinhyeok Jeong, founder and CEO of Centroid Investment Partners, said

“TaylorMade Golf is a transformational investment for Centroid. We are very excited to have the opportunity to invest in a global leader in golf. The industry is currently experiencing high demand, increased participation, with strong long-term opportunities around the world. TaylorMade is an iconic brand with continued momentum across the key golf equipment categories and regions, especially the Korean and wider Asian markets. We are equally excited to work with CEO David Abeles and his “exceptional senior management team to support continued growth and success.”

The financial terms of the transaction have not been disclosed.

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

10 Comments

10 Comments

  1. mick

    May 12, 2021 at 9:03 pm

    Is PING the only so called “American company” now making clubs? Even then all their stuff is made in China now. Is their any American made irons?, PXG ??

  2. MhtLion

    May 12, 2021 at 10:02 am

    Wow, two Korean companies now controlling over 50% of the market. You have to note that these manufacturers are major sponsors of pretty much everything golf. So, owning these companies also means having influences in PGA events.

  3. Benny

    May 12, 2021 at 7:16 am

    Crazy to think Covid caused so much growth but the courses are experiencing the same. What happens whennit comes crashing down?

    • Heat Miser

      May 12, 2021 at 12:12 pm

      Lots of layoffs at the bottom… but no pay cuts for CEOs and no drop in sponsorship $. The usual.

    • Brandon

      May 12, 2021 at 7:25 pm

      I’ll be able to get a decent tee time less than 2 weeks in advance.

  4. Rascal

    May 11, 2021 at 6:53 pm

    First Acushnet, and now Taylormade. These Koreans aren’t satisfied with just buying golf gear, they have to have the whole farm too!

  5. Snake

    May 11, 2021 at 12:43 pm

    This is a whole new slant on “Win on Sunday, sell on Monday”.

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Tour Photo Galleries

Photos from the 2024 John Deere Classic

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GolfWRX is on site this week at the 2024 John Deere Classic. With the Scottish Open next week and The Open Championship two weeks away, those who have qualified will be looking to shore up their games in Silvis, Illinois, before heading to European shores.

On the equipment front, we spotted some new SuperStroke x Marvel grips and got an in-hand look at impressive custom Scotty Cameron putters. Our WITB galleries already feature a look at Jason Day’s wares, and general complement the spread.

Be sure to check back throughout the week as we add more photos from TPC Deere Run!

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See what GolfWRXers are saying about the photos and join the discussion in the forums.

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Protected: Highlights from the Wilson Golf Product Testing and Fitting Experience at Pinehurst

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Tour Rundown: #QueenMel and a “Bland” U.S. Senior Open

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A wee bit to the north and east of my hometown is a jaunty little ‘burg called Medina, NY. No one would ever consider it to be a golf mecca, but for this week at least, it is. Why? The 2024 Amateur Champion of the world, Melanie Green, hails from Medina. With a sense of regional pride, I salute #QueenMel, who emerged from 36-hole, medal qualifying and six head-to-head matches, to win 2-up in the 36-hole final at Portmarnock. Miss Mel won the last three holes, two with birdies, to join great USA winners like Babe Zaharias, Louise Suggs, and Kelli Kuehne.

Now, let’s run down all the world’s tours this week. We followed a national championship (Men’s US Senior Open) from storied Newport Country Club, the PGA Tour at Detroit, the DP World in Italy, the LPGA doing the tandem thing around Michigan, and the Korn Ferry down Illinois way. We’re spoiled during these summer months, full stop. Might as well enjoy these riches.

PGA Tour @ Rocket Mortgage

The results that came out of Detroit Golf Club on Sunday caused a few heads to be scratched. Nowhere to be found were the mid-60s numbers that traced across the leaderboards like sunflowers in Carmona. Missing, too, as the sun waned in the sky, were the expected, clutch performances of golfers chasing victory.

We’ve grown accustomed to birdies down the stretch, and numbers like Bhatia’s 72nd-hole bogey, and Young’s closing five-five-five, seemed strange and unfamiliar. Bhatia’s take that he knows how to close tournaments, and that it simply didn’t happen on this day, was equal parts explanation and compensation. Teachers teach well, writers write well, and golfers put the ball in the hole. That’s the measure of victory.

The lifting of the tournament trophy was left to Cam Davis, who did what the others could not. He concluded play with 70 for -18 on the week, hoping for a second RMC in four years. On his heels, all tied for second at -17, were Davis Thompson, Min Woo Lee, Aaron Rai, and Bhatia. Beyond Akshay, none has tasted tournament success on the US PGA Tour. Davis posted birdie at 17, then waited. Thompson made a late rush, with birdies at three of his final five holes. He needed one more. Lee took five shots at the final hole; he needed one fewer. As for the two-gloved Rai, his even-par 72 on the day left him a shot away from playoff.

USGA @ Senior Men’s Open

Any hope that Hiroyuki Fujita held for finishing off the US Senior Open at Newport, went distantly away, courtesy of two unregistered opponents: fog and rain. The golfer that had played so brilliantly over 3.5 days (16-under through 63 holes) was forced to consider the ramifications of his situation. The golfer whose five cuts made in regular-tour majors included zero, top-forty finishes, stood three shots clear of the field, with no tourist guide to bring him home. Sunday’s dawn proved that he was mortal, and the game was afoot.

No worse pursuer than Richard Bland might have appeared. The Englishman had won his last USA start, and it was also a senior major championship. Bland captured the Senior PGA Championship in late May, winning by three shots over Australia’s Richard Green. The SPGA runner-up was also among the chasers at Newport, but a top-five finish would once again be his destiny. As for Bland, he did what experienced winners do. Consecutive birdies at 14 and 15 on Monday served notice that there would be no easy stroll home for Fujita. The Japan Tour stalwart stumbled over the same stretch of holes, posting bogey on three of his first four holes on day five.

Precisely when it appeared that Bland would conclude matters in regulation, he posted bogey at the 18th and dropped back to 13-under par. Fujita found the same number, and the duo went off to the first, two-hole playoff in US Senior Open history, and the first overtime session since 2014 in Oklahoma. After two pars each in the regulation session, they went to single-hole elimination. Each made bogey at the 18th, but the fourth hole gave resolution. Bland was able to earn a sandy from the greenside bunker, while Fujita was unable to secure par. Congratulations to Richard Bland on a second senior major in 2024.

LPGA @ Dow Championship

Both Atthaya Thitikul (Thailand) and Yin Ruoning (China) will represent their nations in the 2024 Paris Olympic games. Olympic competition is individual-only for golf, which is a missed opportunity. Teaming to win medals for your country is the epitome of Olympic success. It’s a bit odd, then that the two would find success in a team-style, warm-up event on the LPGA circuit.

For most of the week, two golfers from the USA appeared destined for victory at Midland Country Club. Ally Ewing and Jennifer Kupcho finished 36 holes in 128 strokes. They gave one back on Saturday, with 67, but came home on Sunday with a third 64 for the week. Despite an early passel of birdies, they were unable to save a single shot over the closing stretch. They finished at 21-deep for the week.

Paired with them, Thitikul and Ruoning were also finding par after par as they headed for home. At the watery 18th, Thitikul stuffed her tee ball inside fifteen feet, then read the surface flawlessly, and hit her mark. The putt broke slightly right, into the center of the cup. With that closing birdie, a playoff was avoided and a send-off celebration of Olympic calibre was in the works.

DP World Tour @ Italian Open

16 months had passed since Marcel Siem last savored a DP World Tour win. His triumph at the Indian Open, in February of 2023, might have been a bit distant to leave residue of confidence. As he traversed the final arc of the Cervia golf course, his gaskets had unsealed and oil leaked everywhere. An outward 32 was undone by four bogeys from holes 11 to 17. The last one had dropped him from the lead, and only a majestic finish could return a chance at salvation. After he drove the fairway and reached the green at the closing trace, Siem assessed a 22-feet putt for birdie and found cup bottom.

In that moment, the round of 65 that England’s Tom McKibbin had fashioned, was no longer enough. He would need to do a bit more work, to secure a second Tour title. The duo returned to the final tee deck, and Siem once again faced a birdie putt. His approach was played brilliantly to about ten feet, but the putt drifted right. By the grace of gravity, it caught enough of the circle to fall downward, and a sixth career title belonged to the German champion.

Korn Ferry Tour @ MHC by LRS

Max McGreevy has tasted the bitterness of defeat and savored delicious victory on the professional golf tours. He has lost a playoff on the PGA Tour, and now won twice on the Korn Ferry orbit. This week, McGreevey overcame a wee miss on the penultimate hole, to secure victory at green 72, with a xxx birdie putt. He and runner-up Steven Fisk each clinched a PGA Tour card for the 2025 season, based on 2024 peformance.

McGreevy eased a 36-yard pitch within two feet of the hole, at the par-five 16th, on Sunday. He converted the birdie putt and moved a shot lower than Fisk, with two holes to face. At 17, he played safely away from the tucked flag at the watery par three, and eased his 55-feet putt to precisely the same distance (26 inches.) And then, he missed. Gone was the lead, and present were the doubts.

As champions do, McGreevy refocussed and found his spot on the 18th fairway. His approach from 186 yards settled a dozen feet from the flagstick, and his read on the downhill slider was accurate. The putt dropped, and McGreevy avoided overtime.

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