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Nike Golf Covert Drivers, Woods & Irons!

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Nike Golf introduced its new line of VR_S Covert Drivers, Woods and Hybrids for the 2012-13 season.   You’ll find plenty of visuals on the new Covert line: bold red paint, the unmistakable ‘Swoosh’ on the crown and large cavity, pushing perimeter weighting to its limits.  One item you won’t find however, is loft — well, a single loft anyway.

The new Nike Golf Covert woods have Nike’s FlexLoft system, which allows loft to be adjusted from 8.5 to 12.5 degrees. Edit: face angle is also adjustable and can be tweaked independently.

Click here to read the discussion and see more photos in the forums

 

Drivers:

The  460cc Nike VR_S Covert Performance Driver will retail for $299 and come stock with a 50g Mitsubishi Kuro Kage 50g shaft.The Covert Tour Driver is 430cc, pear-shaped, and comes standard with a 60g Mitsubishi Kuro Kage shaft.  Retail will be $399. Both will be available in February 2013.

Update 2/1/2013 Click here to see updated article… Everything you want to know about the Nike Covert Driver 

[youtube id=”533cSHCQVjE” width=”600″ height=”350″]

Click here to read the discussion and see more photos in the forums

 

Fairways:

Adjustability thanks to FlexLoft will be available on the Tour model only.  The 3 wood allows from 13-17 degrees of loft.  The 5 wood from 17-21 degrees.

GolfWRX visited Nike Golf at The Oven in Fort Worth, Texas, where Nike Golf Engineer Robert Boyd gave us the inside scoop on the new Nike Golf Covert drivers and fairway woods.

Nike VR_S Covert Drivers
[youtube id=”e7lO5HXCAhw” width=”600″ height=”350″]

Click here to read the discussion and see more photos in the forums

 

Nike VR_S Covert Fairway Woods
[youtube id=”azBbKiFdHe4″ width=”600″ height=”350″]

Click here to discuss the new Nike Golf Drivers, Fairways & Hybrids in the GolfWRX forums

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126 Comments

126 Comments

  1. JChoj

    Mar 28, 2013 at 3:42 pm

    I can’t believe how many people are saying they will be distracted by a swoosh on the club. You should be concentrating on the club face and the ball. It’s funny that people haven’t tried out this club and are calling it a failure because of a little white swoosh. Clubs are getting louder with their colors and marketing. Time to get with the times and learn to hit a driver that is a different color.

    • Marc

      Mar 3, 2014 at 2:07 pm

      For those who say club head is distracting, CMON. Look at how those colorful TM last 8 years. R11 looked like Nascar. Last ten years I have had, R7, R9, Big Bertha, Octane, Razr hawk, Razr Fit, & 910 drivers. on same launch monitor for last year, I hit VRS Covert Tour 20-30 yards farther. But being Nike & I believe quality not like Callaway, Titleist, or TM. Went to buy recently a XHot driver & again hit Nike farther. Gave in. Bought at RDUNN a demo $400 looking Covert Tour 2013, for $120. And on course hit it everytime 20 yards farther than anything else last 2 years.

  2. ??????? ??????

    Mar 18, 2013 at 12:55 am

    It’s impressive that you are getting thoughts from this piece of writing as well as from our discussion made at this time.

  3. [email protected]

    Mar 3, 2013 at 10:29 pm

    May i know when Nike having demo day for their covert driver at Nike golf Malaysia.

  4. marty

    Feb 24, 2013 at 6:31 pm

    it does come out flatter,,but longer roll

    • Joey P

      Mar 11, 2013 at 11:42 pm

      Agree … the club is a low spin Driver by design. Matching the shaft to produce the best launch angle and spin is important.

  5. marty

    Feb 24, 2013 at 6:28 pm

    hit it..love it

    • Joey P

      Mar 11, 2013 at 11:41 pm

      Specs? All information you can probably request are online. Flex point? Which shaft would you like? Weight shaft, type, color, flavor, … all available to your desire. There a pleathura of shafts you can select to dial in the performance of your club. Independent loft adjustments with face angle adjustments, 460cc or 440cc head size. What is wrong with hype? It is the first cavity back driver ever! … I think that is worthy of some hype. Specs are there and the science can speek for itself.

  6. Hal Evans

    Feb 23, 2013 at 9:00 am

    How about some data (Specs) on these clubs instead of so much hype? How about shaft weights, flex points, head weights, angles etc. We need DATA, not HYPE!

  7. Joey P

    Feb 10, 2013 at 9:07 pm

    I was a 14-year Titleist Staff Professional and just switched to Nike the same day Rory did … guess he over shadowed my announcement ;). No one is more into the deep traditions of golf than I am and I will tell you my visit to the Nike Campus and Oven west was all it took. I increased my ball speed 7 mph with the Covert Tour head and custom shaft option. That is a solid increase that I will be very happy with. The Covert color was not tacky or gimmicky. It is actually a deep burgundy red and I found the Swoosh logo a non issue. The swoosh seems slightly large on the fwy metals. Nike’s R&D and master designer is from the former Ben Hogan company. So, I think Nike products are in good hands. Bottom line, I was very impressed and completely believe in the Nike product and the culture is incredible. Long time Titleist Staff member and now part of team Nike … No regrets!

  8. Tony T

    Feb 10, 2013 at 9:40 am

    My son just tried out the irons. It was impressive! 20 to 25 yards further than his Calloway irons. Tried to hit the driver but that will need some fine tuning….not too sure we had the right shaft. Interested in getting him the irons though as he hit the exceptionally well.

  9. Teddy Boy

    Feb 6, 2013 at 1:40 pm

    Just like Tiger I am hitting my older driver 15 yards longer than the new Covert even after fitting. The guy at Golf Tec could not believe the results and of course he was trying to get me into a new driver. Rory should take a look at the old Nike drivers just like tiger. They just go super deep. Maybe the distance gap is because the titanium is more springy after playing with it so much. Hopefully he just has to break it in.

  10. agray

    Feb 6, 2013 at 1:40 pm

    I keep hearing everyone talking about how they look, and there’s no way they’ll switch. First. I do like the look of the woods. I like the red, and do not even notice the swoosh until it was mentioned. The thing that throws me is that so many are worried about the look, but if I hit a club and it’s great, it can be set on fire and I’ll use it. Sure looks may draw us in to try, but I look at reviews and how clubs fit my game, then I’ll try them. I can’t say that “look” has every been a reason I have even tried a club.

  11. Lou

    Jan 31, 2013 at 2:06 pm

    Demo’d the driver. Very nice feel, real, straight with a very slight draw on the standard setting,long and I love the color. Looked like a Ferrari. I am going to get one.

  12. Scott

    Jan 23, 2013 at 3:39 pm

    Having actually hit both Covert drivers I can tell you that they are actually decent. The standard seemed fairly forgiving, and the shape actually looks really nice at address. Distance was average to above average. Sound is the typical Nike “crack/smack”, which doesn’t appeal to me, but I know some folks like it. The tour is small, and doesn’t offer much forgiveness. Honestly, I don’t think the Tour version is worth anyone getting, but the standard is actually a nice club.

  13. Huge

    Jan 23, 2013 at 2:49 am

    …awsome looking clubs ….can’t wait to get my hands on them!

  14. FCM2177

    Jan 21, 2013 at 11:18 am

    Ugly indeed! But if it performs well then who cares. I wouldn’t even try it because of the looks, but some people don’t care about that. Confidence is huge when standing above the ball and I think cosmetics is part of it. The matte black finish that Ping has done is awesome. Keep it simple like Titleist and Ping. All the graphics and bold colors on the head are so distracting. Again that is me. Some golfers like the looks of Nike, TM and Cobra. I’m sure they all perform about the same. Whatever floats one boat…

  15. lloyd

    Jan 21, 2013 at 7:38 am

    the new nike covert driver and fairway woods look great about time we had something sexy as for people saying it looks awful well take a look at taylormade joke of a line up. i think taylormade has a battle on there hands to have the best driver in 2013. nike has made a great driver but all companies has produced great stuff in 2013 it be interesting to see who top

  16. John

    Jan 17, 2013 at 7:44 am

    Well, Nike are not famous for their Golfing equipment and never will be, they just copy Titleist with their VR Blades and balls are Titleist painted with a swoosh. They just have a lot of money to give to super stars and athletes which they can sponsor.

    • Nick

      Jan 18, 2013 at 8:14 pm

      Is that suppose to be a joke? I seriously hope so

  17. Chad

    Jan 16, 2013 at 8:28 am

    SICK!!! Hit the covert, Both new TaylorMades and the Extreme Fit. 6-8 MPH increase in ball speed for all them with the Covert. I had never been a Nike fan before last year. Now my bag is full of them.

  18. Tiger and Rory's show

    Jan 15, 2013 at 11:09 pm

    So sick! Love the sticks! Will be the #1 seller this year without a doubt.

  19. Troy Vayanos

    Jan 13, 2013 at 2:10 pm

    It’s a nice looking driver but the red is probably the bit much for me. I would have preferred a nice black finish.

    It seems the adjustable loft driver is the way of the future judging by all the new models out at present.

    I would love to hear any feedback from golfers that have purchased this driver and how it performs.

  20. Bill

    Jan 12, 2013 at 12:06 am

    Hit the driver, fairway and hybrid two weeks ago and love the driver and fairway but not so high on the hybrids. Hit the 430cc tour driver and love the slightly lower launch angle , the sound at impact and the gorgeous red color along with the REAL Koro Kage shaft. Didn’t get to hit the irons, but am told by Nike management that testing shows significant distance increases. Will try before ordering

  21. Dominic Chong

    Jan 10, 2013 at 4:53 am

    Just black, or even white would have done it.
    Why red and a nike logo. The look actually is visually an open club face.

  22. Demetrius Branch

    Jan 7, 2013 at 11:24 pm

    Very Nice!!! Very Nice!!! That red is sweet and the cavity back is different,i like that can’t wait to get them….Driver & Hybrids. Oh yeah and Puma doesn’t have color Drivers,it’s Cobra! So don’t hate on the color Drivers know what you’re talking about first!

  23. George

    Jan 7, 2013 at 2:18 pm

    If your looking at the swoosh then you are too easily distracted to play golf. I love the red color and the adjustable loft and bias. Can’t wait to try one of these out. Presently have a VR Pro.

  24. Gassyazz

    Jan 2, 2013 at 10:37 pm

    When do we get to see some launch monitor stats on these. I plan on getting the driver if it feels as good as it looks.

  25. Nate

    Dec 27, 2012 at 11:28 pm

    I have the VR LE driver and its a great club. I wouldn’t be shocked if these new drivers are the real deal. Time will tell.

  26. Mark

    Dec 23, 2012 at 9:33 pm

    Can anyone tell me about this shaft by mitsubishi?

  27. adamb

    Dec 22, 2012 at 11:22 am

    I hit them all on the RANGE in HHI yesterday. The face is hot and straight ! I loved the bigger head with the pro X shaft set up at 9 deg-neut! 3 wood was awesome too! Driver was just as forgiving as the AMP or G20 but has a lower, more penetrating ball flight.

  28. Jordan

    Dec 20, 2012 at 2:57 pm

    When is the release date for the FW woods? It’s prob right in front of me but…I didn’t see it

  29. Brandell

    Dec 14, 2012 at 9:58 am

    Wow. Looks so good! Nike will kill it next year!

  30. Brendan Williams

    Dec 3, 2012 at 9:39 pm

    All of these colors and white swooshes. Good thing Rory is going to be laughing all the way to the bank, because those being given to me would be the only way I play them.

    • Bill

      Jan 12, 2013 at 12:11 am

      Try before you condemn. These are beautiful and I didn’t notice the Swoosh at all after the first driver.

  31. Don

    Dec 1, 2012 at 4:02 am

    You guys are trippin, these clubs are gonna look beautiful in person. They’re going to perform as well. Whether you like it or not, Nike is about to rise to the top.

  32. Paul Wrigley

    Dec 1, 2012 at 2:00 am

    Red, Black & White, Manchester United colours… Rory will bag this no problem, he’s a big Red.

  33. Donal

    Nov 30, 2012 at 2:31 pm

    Francesco Molinari Nike Tour Player this week in South Africa Nedbank is playing a red driver and as yet day 2 Molinari one of the straightest drivers on the European Tour is leaking every drive right

    • Bill

      Jan 12, 2013 at 12:13 am

      Gee, must be equipment failure rather that OPERATOR ERROR.

  34. AlexC

    Nov 25, 2012 at 3:53 pm

    those irons look so ugly. i have the original vrs irons and i will definitely not switch!

  35. hatc

    Nov 22, 2012 at 3:12 pm

    I am not sure what the issue is. THe clubs look good minus the red of course. Can’t truly judge these till you hit them. Taylormade has been using white which I have gotten use to so the red won’t be any issue at all, you just have to golf and not worry about color. If the clubs play it doesn’t matter what they look like.

  36. GSark

    Nov 21, 2012 at 11:32 am

    These clubs define what happens when advertising and marketing run amok.

  37. cmac

    Nov 15, 2012 at 11:45 pm

    I wouldn’t want to look at the swoosh at address. The red is bold enough. Whenever I look at the pics my attention always goes to that white swoosh. VERY distracting..for me anyway. Oh, and the name is very ironic seeing as how this is probably the farthest from ‘covert’ that you could get lol.

    • CJ

      Jan 17, 2013 at 1:31 am

      Keep hearing about how “distracting the swoosh is… When in fact TaylorMade consulted it’s tour staffers about branding on the crown and the feedback was…as long as it doesn’t interfere with the leading edge of the crown, where the face and crown meet, it’s not a concern to those on tour. Perhaps the pros know that concentration is centered on shot shape, muscle memory, and positivity. STOP WHINING about “distractions”, and learn to focus and execute, rather than looking for excuses to explain your lack of the same.

  38. Marcus

    Nov 13, 2012 at 12:10 am

    Why is everyone going to stupid colours, and why cant nike go back to clean cut and not so loud (Swoosh Blades, 2002 ProCombo Tours) white was bad enough now Pink, orange, green. I remember how much the first nike driver was criticized for being Dark Navy Blue

    • Bill

      Jan 12, 2013 at 12:16 am

      Called merchandising and the club looks great in person and plays better than it looks

  39. Houston Golfer

    Nov 11, 2012 at 7:51 am

    I was standing next to jhonattan Vegas and overheard him say the VR-S is “terrible, shi**y club”. For what it’s worth…

    His driving has been terrible lately so is it the Indian or the arrow? Who knows…

  40. Golfer kid

    Nov 10, 2012 at 9:12 am

    I thought the driver and fairway woods looked bad until I saw the irons.

  41. jrlives

    Nov 9, 2012 at 4:50 am

    Scrape away all the colour, spray it black and it looks like a titleist 913. Rory will have a black one and bomb it…… also very similar adjustability?

  42. Big Gun

    Nov 8, 2012 at 11:04 pm

    Nike will kill it next year… Hopefully TMAG has something good or else they will take a serious hit for 2013. Heard they might have some adjustable shaft or something…. Is that true? Probably the dumbest idea i’ve ever heard of. Wow thats terrible.

  43. phase3golf

    Nov 8, 2012 at 8:56 pm

    Like it or not, if that technology works, it will be “MASSIVE” for Nike!

  44. Joe C

    Nov 8, 2012 at 5:54 pm

    The swoosh anywhere on the club is enough to keep me away, much less on the top. The logo is to be seen or there is no reason to have it, no thanks. And red…I don’t like UGA, NC State, the Falcons, Ohio State, or pretty much any team that wears red. Add to that list a certain golfer who wears red on Sundays as well.

    Neutral or a custom color would eliminate such bias that nit picky golfers like me have. If the club hit it to the moon I would still have a hard time with it, as is.

  45. The Lama

    Nov 8, 2012 at 5:46 pm

    Test

  46. kpg

    Nov 8, 2012 at 3:14 pm

    This should help Callaway and Titleist’s market share

  47. Lenny

    Nov 8, 2012 at 3:07 pm

    If it works…. It works! Not the prettiest but gonna have to try it…….

  48. Moe Norman

    Nov 8, 2012 at 2:09 pm

    The color think is a great marketing tool. It easier to spot the white TM drivers on TV and Nike is betting on the same thing I am guessing the white Swoosh on the head is for the same reason.

  49. TexasSnowman

    Nov 8, 2012 at 1:10 pm

    It looks Cheap! I cannot believe with all the R&D and Marketing Nike has, this is the best ‘look’ they could come up with….maybe it appeals to the rickie fowler demographic, but not me (Fred Couples demographic). Nike should just throw in the towel and sell shirts and shoes.

  50. Courtney Capps

    Nov 8, 2012 at 12:25 pm

    I’ve used a yellow driver before, so the red isn’t an issue – the swoosh is bit much, but it’s not the end of the world.

    My question is about the shaft sleeve. I use the VR-s driver now. How different is this sleeve from last year’s VR-s ? One good thing about other company’s woods the last few years is that they are all interchangable (inside the brand, of course) from year to year. After going through a fitting, I like the shaft I have.

    This doesn’t look like it will work with my present shaft / sleeve. Did they say anything about that when you were testing ?

  51. William Klosek

    Nov 8, 2012 at 12:25 pm

    Wow, I guess Nike thinks red is the new white, (Dont like white clubs either) This is one ugly club, the irons are ugly too. who designed these, the guy who changed the Coke formula. I’ll keep my Cleveland 290 Classic, much better looking and I’m sure is a way better driver.

  52. Hoosier

    Nov 8, 2012 at 12:17 pm

    Taylormade owns white and now Nike wants to own red. Tiger and Rory both wear red on Sundays.

    Also, nothing better for manufacture than viewers to be able to instantly recognize a club. You see red you know its Nike or white TM. no more searching WITB

  53. Lee

    Nov 8, 2012 at 12:02 pm

    4 degrees is a hell of a lot of adjustment on the fairways, great if it actually works but would love to get hold of the clubs with my favourite club fitter to check out. As for the Red drivers…… I said I’d never play white and an RBZ Tour has been in my bag this past season. If they work who cares what the colour is!!

  54. Anand

    Nov 8, 2012 at 11:58 am

    Wow, I am in love. The 3 wood looks beast!!!

  55. Bishop Bicery

    Nov 8, 2012 at 11:42 am

    I like the the driver, I was watching on the range yesterday and many pros already have put this driver in play. I also play golf with a nike rep and he said this driver is the real deal.

  56. gbert

    Nov 8, 2012 at 11:41 am

    Just when Nike was starting to get a little cred in the golf world they come out with this driver with the swoosh on top of the club. What in the world are they thinking?? The color isn’t a dealbreaker, it’s the swoosh. No player under 10 will play that driver, seriously distracting. And by the way, those cavity-backs look horrendous as well.

  57. Bufdaddy

    Nov 8, 2012 at 11:09 am

    Don’t worry guys, let the haters talk. When they see Tiger and Rors piping this driver 350 they’ll all have one in the bag. All this nonsense about being a distraction at address is just that NONSENSE! Only thing you should be thinking about is your target at least that’s what I’m thinking about. It’s all about performance. If you have a favorite brand play it but don’t bash other brands because your afraid they will be more successful. I’ll play a broomstick if I think it can help my game and the rest of you will to. I currently play the VRS driver and couldn’t be more pleased, never hit a driver as well as this one and if you play blades as I do you’d be hard pressed to find any better than the victory red and I’ve played just about every brand out there. Some of you people are so comical when it comes to defending your brand. Bottom line it’s your money you spend it how you want to and on what you want to. Last comment, how’d that inferior equipment thing workout for Tiger?

  58. Young

    Nov 8, 2012 at 10:10 am

    Agree the swoosh is misplaced and can definately be a distraction. Would be much better with a smaller swoosh that is centered on the edge as a line up tool.

    – I AGREE +1

  59. Pingback: SNEAK PEEK: VR_S Covert Irons | NG NATION — Nike Golf Fan Blog

  60. Russ Keith

    Nov 7, 2012 at 11:16 pm

    I got a chance to hit this driver yesterday and it is so goooood. I was hitting it at least 15 yards farther than my r11s v2. The red looks great and the swoosh it unnoticable at address. I am a NIke staffer and didnt play the last driver because I wasn’t impressed. But this is going in my bag right away.

  61. CM

    Nov 7, 2012 at 9:14 pm

    HOMERUN! The red is great, when looking down at address, you cannot even notice the swoosh, and # wise, nothing will compare.

  62. Shawn

    Nov 7, 2012 at 8:52 pm

    Wow, Nike wasn’t kidding when they said it wouldn’t be confused with any other driver. Looks like an absolute beast though. Can’t wait to see some number with it

  63. jason

    Nov 7, 2012 at 7:12 pm

    those irons look so ugly! anyone else agree?

  64. Rachel

    Nov 7, 2012 at 5:39 pm

    “Adjustability thanks to FlexLoft will be available on the Tour model only. The 3 wood allows from 13-17 degrees of loft. The 5 wood from 17-21 degrees.”

    Incorrect. Adjustability is available for both the Covert Tour and Covert Performance Driver.

  65. Young

    Nov 7, 2012 at 5:04 pm

    oh my! Tour version driver look so sexy! can wait to try it , kinda remind me sport car umm.., like the Ferrari good job nike team!!!

  66. chris

    Nov 7, 2012 at 2:47 pm

    And this summer they will be selling for 149 on eBay like always.

  67. Pingback: SNEAK PEEK: VR_S Covert Hybrids | NG NATION — Nike Golf Fan Blog

  68. Pingback: SNEAK PEEK: VR_S Covert Fairway Woods | NG NATION — Nike Golf Fan Blog

  69. Danny

    Nov 6, 2012 at 7:34 pm

    Trevor,
    People will do anything for money. You think Tiger would choose nike over all others if money wasn’t a factor? No way. They pay the stars to play it because that’s who weekend folders follow. Simple marketing.

    • Frodo

      Nov 7, 2012 at 2:38 pm

      Danny, you couldn’t be more wrong!! Nike make the most innovative products in the golf industry and Covert is an awesome example of that. The adjustability on these clubs in unparalleled, the ability to adjust loft and face angle independently, it doesn’t get any better than that. Then there is the cavity in the back, increasing MOI while maintaining a traditional head shape, just what the consumer demands. This week Nike have some of their best players using Covert already, if you think that’s just because they get paid to do so then there is no hope for you. I bet you were negative about TM white driver when that came out and look how well that did with less than half the amount of technology as the new Nike Covert!! Wake up pal!

      • james

        Dec 7, 2012 at 11:00 am

        I have nothing against nike, and even bag their equipment but to say that $250 million has nothing to do with it is laughable. think about the equipment tiger uses, nike blades, which is pretty much as little game enhancement technology you can put in a club (not to say all blades are created equal), he uses the VrS forged 2 iron, a 4 year old 3 wood (nike’s probably not happy about that), and the current driver (probably forced by nike to use).

        • FatGinger

          Jan 27, 2013 at 12:30 pm

          Tiger doesn’t need to have performance-enhancing equipment. That’s why he’s on the PGA Tour and we’re not.

          • Michael

            Feb 2, 2013 at 2:48 am

            come on….Tiger IS Nike golf…if he does not like the clubs that he makes he won’t play it…he would never put himself in a position where he felt that equipment was holding his game back…but lucky for him, Nike has tons of money and will design every single club around the specifications he requires….when tiger switched from titleist to nike, nike made a putter identical to the scotty cameron and put their logo on it…tiger has tons of money, he would never compromise his game because of a paycheck

  70. James

    Nov 6, 2012 at 5:49 pm

    I love the look of the new woods in this set. The irons look a bit beefy to me but I suppose they are targeted for game improvement. I will definitely put that tour 3 wood in the bag, a 13­° fairway wood! SEXY!

  71. Shank

    Nov 6, 2012 at 3:41 pm

    Nice alignment aid right on the hosel, Nike.

  72. Jesse

    Nov 6, 2012 at 12:54 pm

    You guys act like this is the first time Nike has used red for the crown of a club…

    Everyone bagged the 2011 taylormade line until they ended it up with it in their bags..

    I’m not a fan of that swoosh but I’m gonna have to set it down and see what it looks like. Probably wont bother me if I hit it well and of course I SHOULD BE PAYING ATTENTION TO THE BALL.

    Nike has done a great job with the last two lines of golf clubs and I hope they are keeping up with that consistency again. A lot of technology that can be useful if properly fitted. This should be fun!!

  73. JGG

    Nov 6, 2012 at 11:21 am

    Terrible

  74. pete zhut

    Nov 6, 2012 at 10:49 am

    not a fan of the irons

  75. Gump

    Nov 6, 2012 at 9:08 am

    I’ve got 3 Nike Drivers which have very classic plain black finishes (on the crown at least) and are way better to look at, at address than the awful Taylormade. Why change that and add a “swoosh” to the crown & the “covert…. Are Nike worried people may forget what they’re playing!!!! Spoils a potentially good looking driver.

  76. Chan from big break

    Nov 6, 2012 at 9:08 am

    Hey guys it’s good to see all the channel stars in one place. My sisters can beat me at golf.

  77. Chris Anderson

    Nov 6, 2012 at 9:05 am

    I think that driver could get me back on the PGA Tour. I just dont think I have the time to commit what it takes to chase my dreams, with all my work and family obligations. Boy I hate one day events.

  78. Robbie Biershank

    Nov 6, 2012 at 9:02 am

    Oh boy, that dang ole driver looks sweet man. I’ll tell you what.I will look good in my golf shop next to all the shanks tshirts.

    Remember kids hit for free at shanks.

  79. obvioustroll

    Nov 6, 2012 at 7:45 am

    Agree the swoosh is misplaced and can definately be a distraction. Would be much better with a smaller swoosh that is centered on the edge as a line up tool.

  80. Tim

    Nov 6, 2012 at 7:25 am

    The idea of changeable lofts and face angle even the cavity not against, but all that is going to be lost by the horrible colour, by looking at these you would class them in the cheap rubbish you see in the bargain bin at your local sports superstore, OK for weekend hackers but not for any serious golfer, I am sure that is not the case but that the way they look. Nike you shot yourself in the foot.

  81. jgpl

    Nov 6, 2012 at 3:57 am

    Just contrast these hideous things to the new beautiful, simple fourteen blades………………….

    WHAT IS HAPPENING TO GOLF CLUBS???

    Nike and TM are now going head to head to see who can come up with the biggest load of bling nonsense imaginable

  82. Eugene

    Nov 6, 2012 at 2:33 am

    OMG are these the most sexy clubs you have eva seen or wot….lining up at the door now!

  83. Ron Faldo

    Nov 6, 2012 at 12:21 am

    You shouldn’t be looking at the back of the crown at all….technology will have the last laugh with this, Nike is way ahead of everyone on this one. The adjustability is sick and no one is even close right now. Can’t wait to hit it….and Rory will hit this 250 million dollar driver whether he likes it or not. The pros at that level can hit anything and as he is bombing it…..everyone will be buying it.

  84. Danny

    Nov 6, 2012 at 12:12 am

    Ugly. I bet this “technology” flops like the square head. Nike is to golf equipment as GM was to cars in the 80’s: Baretta, Geo, Fiero, Alante, Lumina GTE, and the Tracker… Bunch of technology marketing but huge flops.

    Nike markets to the weekend golfer who doesn’t know anything about quality equipment and is distracted by bright colors, logos and guys they need to pay half a billion dollars to use this garbage.

    • Trevor

      Nov 6, 2012 at 2:40 pm

      Interesting, so I guess that’s why Nike has some of the best players in the world using their “weekend-golfer” equipment?

      • timber

        Nov 8, 2012 at 12:26 pm

        Do you really think the equipment is the same? Maybe the ferrule but thats it.

    • Big Gun

      Nov 6, 2012 at 9:45 pm

      Danny, i guess Rory is going to play with garbage then… Wow, I seriously dont understand people that can be so ignorant about golf. This brand will dominate golf before you know it kid… Giddy up!

    • Brendan

      Nov 7, 2012 at 9:57 pm

      Seems spot on. Maybe you’re the one who “knows nothing about quality equipment”. …

    • AJN

      Mar 6, 2013 at 8:40 am

      At first glance I was put off by the red color. I been a nike club hitter since the slingshot clubs through sq drivers.

      Let me tell you this club is a dream to hit. The red the swoosh and even the little white writing all disappears when you see the ball go. And for feel and game improvement the covert irons are also a smash hit in my book. Keep in mind that irons are de-lofted to keep up with Taylormade.

      If I had to gripe about something it would be the grips (this might be do to the fact that the old clubs had drytac)

      But the grips did not deter me from putting coverts up against rocketblades and the x-hots.

      I am chomping at the bit for warmer weather to go play a new bag of coverts from D,3W, 3i-9i PW(45deg) AW(48deg) (52 58 xft wedges)

  85. Pingback: VIDEOS AND PHOTOS: VR_S Covert Driver | NG NATION — Nike Golf Fan Blog

  86. Mark Burke

    Nov 5, 2012 at 9:38 pm

    I dreamed of the days of a cavity back driver when living in the tubes. I think I am going to buy one when I clear my name . My buddy New York has been talking about being my agent/caddie so maybe he can set up a Rory type deal with Nike.

    Mark Burke, Homeless golfer, award winning writer, Reality TV star, Motivational Speaker, life coach and dreamer.

    • Connor

      Nov 5, 2012 at 10:11 pm

      Hey Mark! I loved your show wish there could’ve been a second season. Hope you clear your name and make it to the Tour

      • Mark Burke

        Nov 5, 2012 at 11:34 pm

        Hey Conner thanks for the support. Following your dream can be expensive I was wondering if you could donate towards the effort. Anything would be appreciated even a turkey sandwhich would be fine as chasing dreams makes me hungry. I have been windexing car windows at stop lights for extra money but it isn’t as fruitful as I would have hoped. My agent New York has been sitting by a pay phone for days waiting to hear back from golf channel on a combo show of big break and bum fights which I have been lobbing for awhile. I hope it works out I need the money to pay my attorney to clear my name.

    • Mark Burke

      Nov 6, 2012 at 12:30 am

      Cool it Jeffery! You will see when I’m Lehman is handing the shwab cup.

  87. abel

    Nov 5, 2012 at 9:25 pm

    those look nice cant wait to try them .

  88. Dave S

    Nov 5, 2012 at 9:13 pm

    Awesome. Nike will have taken over golf w/in 10 yrs.

    • george

      Feb 8, 2013 at 12:31 am

      nike will take golf over in ten years ??? no chance

  89. John Smith

    Nov 5, 2012 at 8:39 pm

    I personally like the deep red colour, but the swoosh is severely misplaced. The Nike branding execs should have their heads examined.

  90. Up&in5

    Nov 5, 2012 at 8:24 pm

    So ugly, poor rory

  91. Kyle

    Nov 5, 2012 at 8:11 pm

    Ability to change face angle and loft. Wow that is AWESOME!!!! I don’t play Nike but I will go and try this one out.

  92. theoo

    Nov 5, 2012 at 8:10 pm

    i think it looks awesome. cant wait to hit it

    • Rufiolegacy

      Nov 6, 2012 at 12:17 am

      right there with you. Have the VR driver now and I can’t wait to get this in my hands.

  93. Edward

    Nov 5, 2012 at 7:45 pm

    Awful!!! The white swoosh looks terrible. What a bomb for Nike…maybe Rory can help!

  94. bryan watson

    Nov 5, 2012 at 7:41 pm

    seriously red!!! man I hate you taylor made, since you made white now we have to deal with great looking drivers in red, blue, green and every other color, just doesn’t look right

    • Bootscrilla

      Nov 6, 2012 at 9:01 am

      No kidding, have you seen all the colors you can get in the new Puma? It’s a joke

    • Trevor

      Nov 6, 2012 at 2:21 pm

      I love the red, I love the shape, I love the adjustment but the only thing I hate is the swoosh on the top, I think I can get over it though if it performs well; All-in-all a nice looking driver!

    • geoff

      Apr 1, 2013 at 5:56 pm

      The color is odd, the swoosh is odd, but I can tell you from exclusively playing purist Titleist drivers for 20 years…the NIKE BLOWS THEM AWAY. This stick is long, forgiving, workable (for those of you on this message board who can actually work the ball), and it feels great. Get over the look and play for the results. And for those of you who say it will look funny at address, you are right, but you probably can’t hit it past the first trap anyway. Give it a demo and you will be pleased you did.

      • Charles

        Apr 20, 2013 at 12:55 am

        Right on geoff, I compared Taylormade R1, Ping G 25 and Nike side by side and yes the Nike covert was the longest. The Ping is frustratingly straight and not the best feel by far. I felt in love with the feel and the distance of the Covert Tour. Try it, and forget the look, you will… oh you will…

  95. sam

    Nov 5, 2012 at 7:31 pm

    swoosh on the crown of the driver? no thanks.

    • BNABOD

      Nov 5, 2012 at 11:04 pm

      right there w u man, it looks awful with that thing on the crown. distraction at address imo

    • Bootscrilla

      Nov 6, 2012 at 8:57 am

      couldn’t agree more, not a fan of a colored head either…flat black would’ve been sick

    • bulls9999

      Jan 9, 2013 at 5:39 pm

      If you’re bugged over that swooch off to the side of the crown, then you haven’t seen Adams or Taylormade’s 2013 line of woods with crazy graphics all over the crowns….golf version of NASCAR advertizing.

  96. Pingback: The New Nike Golf Driver – VR_S Covert | NG NATION — Nike Golf Fan Blog

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Equipment

GolfWRX Deep Dive: XXIO’s 13 Series

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What’s the most well-respected, high-quality brand of golf equipment not frequently played by PGA Tour pros? If you ask a few of your local fitters, there’s a good chance they’ll respond “XXIO.” (That said, there may be some variety in the pronunciation…more on that later)

Male professional golfers don’t play XXIO’s clubs because they’re not supposed to, which is to say, the majority of the company’s clubs are not designed for them. The average driver clubhead speed on the PGA Tour is more than 115 mph. XXIO’s 13 lineup of metals and irons is designed for players who swing their drivers at less than 100 mph. From a design perspective, it’s a completely different equation for a completely different set of needs.

Lightweight, forgiving, and easy to launch are the watchwords for XXIO’s 13 Series. And if you’re not swinging your driver more than 100 mph, your golf game will thank you for learning more about the series in this conversation with Ryan Polanco, General Manager, XXIO.

Check out the full discussion below.

GolfWRX: Before digging into the specifics of the XXIO 13 lineup, can you settle a debate within the golf community? How do you pronounce “XXIO”?

RP: (zek) – Like “how the heck are these clubs so light and easy to swing.” (si) – Like “yes” in Español. And (oh) – like, “Oh that ball went a long way’. (zek-si-oh)

GolfWRX: For the average consumer who may have heard of XXIO but not know much more about the brand generally, how would you describe the company’s product offerings and the space XXIO occupies in the golf equipment world? Who generally plays XXIO clubs?

RP: We focus on making the best lightweight and easy-to-swing golf clubs for moderate-swing speed players (below 100 MPH).

From a product perspective, nearly every female golfer and the majority of men are perfect candidates for XXIO golf clubs. We have some of the best ladies’ clubs out there because we focus our engineering on slower swing speeds, and that requires a very different approach than every other club manufacturer out there. We also have incredible men’s clubs because most men fall into the moderate swing speed category as well.

GolfWRX: Digging into the XXIO 13 lineup. Can you briefly describe what unites the series as a whole, what XXIO is offering golfers the 13 lineup of driver, woods, hybrids, and irons?

RP: The big thing with XXIO 13 is that this is the 13th generation of lightweight golf clubs, so our engineers focused on making these clubs easier to swing in addition to being lightweight. Previous technologies like Weight Plus and new ones that focus on enhanced COR: New Bi-Flex Face, L-Groove irons, and enhanced aerodynamics (new ActivWing) are what unite this 13th generation of XXIO golf clubs.

GolfWRX: XXIO irons have historically been excellent performers in the game improvement space. What can you tell us about the XXIO 13 irons?

RP: The enhanced Rebound Frame technology in the Irons helps to increase ball speed (especially on shots struck lower on the face) by utilizing alternating zones of rigid and flexible sections. New for XXIO 13, we have internal grooves cut in the heel and toe to save mass and create greater flexibility for more ball speed, which previous generations did not include. These improvements help to increase COR in the center and lower portion of the face. Additionally, these irons feature the same face material we use in our fan-favorite driver to help with ball speed.

GolfWRX: Similarly, for years, we’ve seen XXIO’s drivers as a fitter favorite in the lightweight category. Can you discuss how the XXIO 13 driver continues this trend?

RP: Yes, the XXIO driver is normally most golfers’ introduction to XXIO because they perform so well and are generally much different from the golfer’s gamer during a fitting. New for XXIO 13 is a technology called BiFlex Face which helps to expand the sweet spot, while an all-new ActivWing helps golfers hit the sweet spot more often; something many golfers will benefit from. The BiFlex Face and ActivWing technologies work together to give XXIO 13 golfers better control of their clubface, more ball speed off the face, and more forgiveness on mishits.

GolfWRX: Finally, in terms of fairway woods and hybrids, what is the XXIO 13 lineup bringing to the table?

RP: Technology-wise, BiFlex Face carries from the driver into the fairway woods for an expanded sweet spot. Our Canon Sole has been upgraded as well. Canon Sole is a floating weight pad that optimizes launch and distance, while also allowing space for improved face flex, which is especially helpful for shots struck lower on the face (a common mishit for golfers with moderate swing speeds).

GolfWRX: Among golfers who play XXIO clubs, it seems like many have been fit into driver-through-irons sets. What have you seen in terms of set makeup for golfers who go “XXIO 13” in driver-through irons? (number of fairway woods, hybrids, lofts, etc)

RP: Yes, that is normally the case. Typically, we will see golfers dive into the driver first and then continue to add clubs until they have a full bag once they experience the benefits of XXIO. Once you have a lightweight and easy-to-swing driver, having heavier, stiffer clubs through the rest of your bag just feels so different. The lofts and combinations will vary, but a driver, three fairway woods, a hybrid, and five or six irons are a common setup in many bags.

Learn more about XXIO’s 13 Series here and on XXIO’s website

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Equipment

Q&A: The truth behind Bryson DeChambeau’s new Avoda irons from company founder Thomas Bailey

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During the week of the Masters, news broke that Bryson DeChambeau was using 3D-printed irons from a relatively unknown company called Avoda Golf.

DeChambeau fired an opening-round 65 at Augusta National using the irons, sending the equipment world into a frenzy trying to figure out who the company is, and what’s different about the irons. Information about the irons, however, wasn’t so easy to find. No one really knew much about Avoda or his new iron designs.

Then, ahead of the 2024 U.S. Open at Pinehurst, GolfWRX.com got its first in-hand look at the irons, and DeChambeau provided a public explanation of the flight-correctional “bulge” that the irons have on their faces.

DeChambeau went on to win the U.S. Open using the bulge-faced 3D-printed irons, but we still didn’t know much about the irons themselves.

Until now.

Recently, GolfWRX.com spoke to Thomas Bailey, founder of Avoda Golf, to find out more about the company, and DeChambeau’s mysterious irons. Enjoy our full Q&A with Bailey below!

Andrew Tursky, GolfWRX.com: So what is Avoda? How did the company get started in the industry?

Thomas Bailey, founder of Avoda Golf: Originally, I just wanted to make myself a set of golf clubs. That’s the truth. So that’s a year ago to date of Bryson winning the U.S. Open.

It’s been a crazy year.

I wasn’t quite happy with what I was looking for from a club and what was available on the market. I played around with a lot of the same-length products for a while. I got to the point where I was grinding the heads myself, taking heads and grinding them away to get the weights I wanted, to get them the appearance how I wanted. And I got pretty dialed in on a set I wanted over a two-year period. It just felt like it had been mauled by a bench grind.

So we were using raw heads, from Kyoei, and taking them down to weight. When I say we, that’s myself and Mike Schy, Bryson’s long-time coach from out at Dragonfly Golf Club in California. We were just grinding away golf clubs, seeing if we could create the ultimate club for what I wanted; and we got it. It just felt like it had been attacked by a bench grind.

So the mission then came in to make it presentable. My brother actually worked in the firearms industry and had a lot of supplier and manufacturer relations, so he worked on finding me a manufacturer who would be happy to put together the clubs for the specs I wanted. And we got there. We went through a number of suppliers and manufacturers to try and get to the point of what we wanted. We got it and had a prototype set come in around October last year, which was spot on. It was exactly what I wanted.

The goal was when I got that set in was to maybe make 50 sets and sell them, and fund my own golf career and my own golfing habits.

So right around that time, Bryson was coming back into town. He just had a win and shot 58 with the new driver in the bag, and he wasn’t happy with irons. They didn’t complement what he’d got right with the driver. The driver had more onset with more bulge to it. The swings he was making with that and having great success off the tee just didn’t work when he went to an iron. So he was saying say he would be fighting his iron play, fighting a left miss if he made the swing he wanted to, and then fighting a right miss to compensate for it. And that would then leak back into the driver to where he’d be missing with the driver, as well. He knew he needed new irons in the bag.

I know him and Mike Schy had explored a few options to try and find someone to do the irons. Right around that point, I told Mike that I’d been working on my own set of irons, that we could always explore doing something for Bryson, as well. And that’s kind of where it started. It’s like, well, nothing to lose. Let’s go for it. Bryson was in town in September, testing some irons and stuff again, having the raw Kyoei’s and grinding them down, getting the appearance he wanted.

He was on the bench grind, as well, and they got a head, and then the conversation started around putting bulge into an iron.

Mike goes, “Well, why don’t we test bulge on an iron?”

And Bryson asked, “Can we do that?”

And it was like, well, let’s find out.

So, he actually went into the academy where he’s got his workshop and started grinding away the toe on the Kyoei heads to try and put a little bit of curvature to it.

Wait, Bryson himself was on the grinding wheel?!

TB: Bryson was on the grinding wheel shaping the club to how he wanted them to look.

We actually had my partner’s dad, he was welding up the back of the club to give him extra weight to play with on the grinding. So it was a right interesting process, but he got it down to the shape he wanted, and then they started grinding. Mike went back into the academy and started grinding away some other toe section to get some curvature on the face to start testing the bulge-face idea, and found out very quickly when he was hitting them.

GolfWRX’s in-hand photos of Bryson’s 5-iron at the 2024 U.S. Open

Bryson went back to hit them and said, “Yeah, this is it. This is what we need to test.”

So, I set about making two identical heads – 7-iron heads – to the specs he wanted to see weight-wise and the width of the head he wanted to see. And they were CNC forgings to start with. So we had a flat head, or flat face, and then we did an identical club with a curved face, so we could hit them, start getting some numbers, and seeing what the difference is between them. And immediately, it was a night-and-day difference on the mishits, and just the overall performance of the club. It was more than just the mishits, so we knew we needed to put it into a full set.

He had very specific requirements he wanted to see in terms of the width of the head, the appearance from the top line. He liked the thicker top line. He liked the wider blade. When you start doing that, the head weight goes through the roof, so it couldn’t be a one-piece forging. It had to be hollow-body, which also had the advantage of reducing the spin rate, which is something he’d been struggling with for a while.

So we went about putting together the first full prototype set, which came in, we had it completed around end of January this year. He did some testing with it, took it to Mayakoba, had it in the practice rounds there. He decided not to put it in play just because we overdid the face curvature to begin with, to where we’d actually see the opposite miss, not the ideal. And then we went out making another prototype round, tidying up some of the aesthetics on it a little bit, but, again, dialing in the face curvature.

Bailey says Bryson prefers irons that have thicker top lines, wide faces from heel-to-toe, onset, and a square, symmetrical-looking face (as much as possible when there’s a curve) / Photo credit: Avoda Golf

They arrived the week before the Masters. We strongly believe we were still in a prototyping phase there, and did not expect them to be in play at The Masters. So when we found out Tuesday at the Masters that they were going in play, we went, “Uh, right.”

So him switching into the irons at the Masters was news to you, too?

TB: It was, well, there was some stuff that was going on leading up to that. He had them. He was in testing with them a week and a half before, and he took them to Miami, with the full intention of playing them in Miami.

We sent some stuff off for USGA testing, because, again, we’re still in prototyping at that point. So we sent them off. We wanted to get them tested just in case he did put them in play. We had a couple of groove issues that had to be sorted with the 3D-printing process, just some inaccuracies in the groove. His manager, Connor (Olson), over in Florida, was working hard on fixing them over the weekend before The Masters, and then we had them re-tested on the Monday.

Half the set was good to go, but we needed to get another set over there to fix a couple of clubs. So I get a call on Monday afternoon of Masters Week. I’m on the West Coast, in California, and I get a call at 4:30 in the afternoon from Connor saying we need the other set here, right now. And I’m thinking, “How am I getting this other set for you anytime soon?” And if it was Wednesday, it would have been too late for him to put them in play.

So, luckily, we rushed over to UPS. The guy said that the out-of-state overnight had already gone. We’d missed it, but he put the address in, and said we’ll see if we can get it out on the first shipment in the morning. And when I’m putting the address in, he goes, obviously, reading out the address in Augusta, and he goes, “Oh, Augusta. You going to the Masters.”

And I said, “Yeah, these are Bryson’s golf clubs.”

And he’s like, “You’re kidding me.”

Luckily, he was a golfer.

He goes, “You’re kidding.” And I’m like, “No, these are legit Bryson’s golf clubs. We need to get them there.”

So they ended up rushing them out to the truck, luckily getting them on the truck, and they made it to Augusta at 7:00 a.m. the next morning. So Connor did some work on them, and then they got approved to be used midday on Tuesday. But when we had the issues come back just before the Miami event for LIV, he didn’t put them in the bag there. So we kind of thought, right back to the drawing board. We’ll go again, get ready for the next one. But then it was a miracle to get them ready by Tuesday, we just didn’t see that coming. So yeah. And then they were in the bag.

That’s such an unbelievable story.

TB: Yeah. It’s pretty crazy.

Crazy. I mean, it seems like, you know, there was a lot of stuff going on behind the scenes during the week, but we didn’t really know what was happening, because he didn’t publicly come out and say everything. It’s truly unbelievable.

TB: And then having the balls to put that set in play on Tuesday of the Masters. I mean, he’d been practicing with it for a week and a half, so he knew it was good, and he was adamant he wanted to play it. So, obviously, we were gutted originally when it came back that we had the grooves issue that needed to be fixed. And then obviously to get it fixed in time. It was kind of an emotional roller coaster for us all, including him.

So with all that going on, the fact he put them in play and then goes out and shoots at opening 65 was pretty incredible to see. Then, obviously, everything went from there.

All of a sudden, it’s like, “Who’s Avoda?”

A lot of emails coming in, and a lot of interested parties.

Yeah I mean, I was scrambling. For my job, I have to keep up with the latest equipment, all the custom stuff on tour, and then all of a sudden he comes out with these. It’s like, uhh, I know absolutely nothing about these! I’ve never heard of them. I don’t know what to say!

TB: Yeah, that was funny. So, yeah, I mean, we registered the company end of last year, and the intention was for me to make myself a set of irons I was happy with, and, it will result in creating a really, really good product and a lot of interest straight away when we had people testing it.

So I thought, “OK, let’s get in 50 sets and sell fifty. Let’s see if we can build this thing to a 1,000 set a year business.” And, yeah, we smashed it a lot quicker than we thought we would. And, obviously, we cannot be more grateful to Bryson for giving us the opportunity to get it going. It’s accelerated us 5-10 years ahead of typical business growth. So yeah, it’s been pretty unbelievable. So it’s all systems go now, and getting people in the position to handle it.

Fortunately, I’ve had a lot of people around me at the time who knew I was working on this equipment and had made comments like, “If this works and this is this is a good product, we want to be there. We want to support it, and help grow the business.”

So when the clubs went in play, I sent text messages to every one of those parties: “It’s happening. Get ready.”

What an exciting moment for you and the company. So when did the 3D-printing aspect of this come in?

TB: So the 3D printing purpose of that was just for rapid prototyping. So, originally, it was CNC, the first test. And then because he needed a hollow-body head to achieve the visuals he wanted, and then all the specs he wanted, we obviously had an option of creating a mold to cast it, CNC-ing it in two pieces, or 3D printing.

3D printing gave us the quickest option. We were testing a whole new element to golf, adding curvature on an iron, and speed, with the limited time of an off-season.

LIV, fortunately, giving him a longer off-season was great. If it was the PGA Tour, I think, well, I don’t know how we would’ve done it. We’d still be in testing, just because of how limited time there is to do that. So 3D printing gave us the option to rapid prototype, get clubs in within a few weeks to test. So, I mean, we really did go from the first full set…design work started late November, and then by late January, we had the first full prototype set.

So without the ability to 3D print that, we wouldn’t have got it done in that time frame, so it allowed us to get it done.

Where are these heads coming from? Like are you 3D printing them in-house? Are you ordering from a third party?

TB: We have an international manufacturer, so it’s third party. We do all the design work – we have a designer that’s doing that for us – and then we outsource the manufacturing. It’s been a pretty crazy process, and we’re learning a lot very quickly.

So how does it work with the consumer product? How is that working right now? How can people buy sets? What is the market saying about those? What is the feedback you’ve seen in testing when it comes to amateurs? Because I know Bryson was talking about his swing speed and how it helps him, but, you know, the consumer audience doesn’t swing it like Bryson. So, like, what have you seen with the translation there?

TB: So the products that are available for purchase right now is that initial set I put together. So I put two sets together initially, which is what we’re calling our combo-length set. I played same length for a long, long time. I’m 5-foot-9-inches with shoes on, so I’m not the tallest player. And then I’ve got freaky long arms. So, for me, I’ve always had to play my clubs slightly on the shorter side. I love the advantages of the same length set, however, playing a shorter 4-iron when it’s already shorter wasn’t helping me that much. So I needed to make the 4-iron, and the 5-iron, where I didn’t see the distance gapping dropping off. I needed to make them a little bit longer. So that’s where kind of the grinding the golf clubs came in, getting on the bench grind, taking some weight out so I could make them longer. That’s where that originally happened. So I had to set this combo-length set. Same length to the 8-iron, then progressively getting longer through the 7, 6, 5 and 4 iron.

So that’s the initial product we put together, and did the testing on. Then we released a same-length as well, because it was still requested, the same-length product. And there wasn’t really any, at the time, there isn’t a same-length forged product available, like a truly one-piece forging for the same-length market. So we wanted to provide that, as well. So we had the same-length set the whole way through, and then the combo-length set.

So that’s what’s available for purchase for the market right now. The testing on those, from what we’ve seen, just being able to bridge the gap between variable length and same length, that hasn’t been done yet. We’ve seen people who swore that they would never go to a same-length club, who are now using combo lengths, where they’re same-length from the wedge to the 8-iron, and they’re loving it. And then we’ve also seen people who swore to same-lengths, who would never go away from the same length, but did maybe struggle with a longer wedge, or struggle with speed on the 4-iron, again, going into that combo length set, so it’s really bridged the gap between the two.

We’re calling it “removing the disadvantages of both,” and just taking the best of both, and putting them into one set. So those are the sets that are available to purchase right now. The specific Bryson one is a 1-of-1 set that’s done just for him. He has the only set of that, because it’s such a specific product to him. He plays super upright and the head weights are very unique. Obviously, the face, as well the hollow-body.

My goal has always been to create a product that helps people get better. That was the one that helped him get better. I believe in the custom fitting approach, as well. I don’t plan to sell a club for the sake of it. Like, yes, there’s a massive demand for someone to purchase a specific set just like his, but it would be more just for the sake of hitting the Bryson Club, you know, as opposed to actually a club that the consumer can get better by using.
 
Right, right. What’s your playing background? Like, were you a designer before? Were you a player before? A professional?

TB: Bit of everything. So, I played college golf, packed in college golf after two years to try and pursue full-time golf, so I went back to the UK to pursue full-time golf. Had some injuries straight off the bat, golf swing related. So in an effort to try and get myself healthy, get myself back playing, I kind of saw everyone, did everything, and just wasn’t quite getting the results and help I needed.

And then I kind of had to dive down the rabbit hole of figuring things out for myself. Got some good advice from coaches like George Gankas along the way. He actually gave me some good information around how the body can set up, how the body can move to reduce the stress on the body. So driving down that rabbit hole actually got myself healthy again.

And then there’s a lot of other people in professional golf that are also injured at top amateur level. I had people coming to me saying they struggle with the same problems I had, golfing related. And that led me into the coaching route. So I coached full-time for about 3-4 years. Had some success in that. I coached a guy out of injury named Laird Shepherd. Coached him out of injury to winning a British amateur, and then ended up coaching a few guys out on the European Tour pretty quickly.

I always still wanted to play, so in the back of my mind, it was like, right, yes, I learned everything to try and help myself get better. I’ve got to continue to pursue my dreams of playing. So I got back playing pretty much full-time golf, came out to the U.S. the beginning of 2022 to see Mike Schy to actually build up a set of golf clubs. And then, one thing led to the next, and it kind of got me down the equipment rabbit hole, and that resulted in a major-winning set.

Going down the equipment rabbit is quite an accurate statement…

TB: Yeah, I’m always asking, “Why?” You know? I’m like, why why why? I’m that annoying kid that says, “Yeah, but why?”

I know Bryson is always saying why, too. So you guys linking up makes so much sense.

TB: It worked quite well. There’s a lot of things that we like to see that are similar in a golf club, as well, so that helps. It allowed me to go away and do the design work knowing that I’m looking for a similar thing, as well. I think the struggle that maybe he’s had in the past, and I can’t speak for him on this 100%, but he has an idea of what he wants to see in a club. He takes it away to someone, and they put what they want to see in a club. And it has to work for the mass consumer. The club that he’s playing, the clubs that these guys are all playing, it has to still be available to the mass consumer. So it has to have the element of being able to be used by everyone. Well, now he has the opportunity to create his set.

So when we did the first run of design work and he said what he wanted to see in a club, it was like, okay, let’s do exactly that, and let’s come back with exactly that. And then if he if he wants to make adjustments from there, he’s making adjustments on what he wants to see. So there’s no, like, fighting in the sense of what I want see in the club. If this is what you want to see, that’s what we’re going to design.

And I know he alluded to it a couple times, but is it a progressive bulge that’s going on through the set? So the 9-iron isn’t quite as curved, 7-iron’s a little more curved, and then 5-iron has the max curve? Is that correct?

TB: Yeah. Okay. So the 5-iron, his being 17 degrees in loft and him swinging a 5-iron faster than most people swing a 3-wood, it’s got to have some curvature on it. It’s got a good amount on it, and then progressively tapers off to being nonexistent. So it tapers out to his pitching wedge to where it’s minimal and then becomes flat through his wedges.

And that’s not what the consumer is necessarily buying, right?

TB: No, our products that are available are flat-faced. They are traditional one-piece premium forging. The advantage of ours are more based around how the set’s put together in terms of the length, the weighting, the shaft options, the customization on that, as opposed to the face curvature. Yeah. Right now, the face curvature is just specific to him.

OK, OK. You’re sitting on an absolutely unbelievable story here. It’s so cool from a gear perspective. A lot of things have been coming together very quickly, and of course he goes and wins the U.S. Open with them in the bag. How are you handling things on the production side?

TB: We’ve been labeled as a DTC brand straight away off the bat. We didn’t have an opportunity to be anything else. Things seemed to accelerate so quickly. So right now, we are working. Obviously, the demand’s been huge. People have been calling. We’re receiving hundreds of phone calls, fitting centers asking if they have our clubs. So we’ve got an awesome demand for people wanting to have our fitting kits and be able to offer our equipment.

I believe in that room more than anything, having someone be able to go and test the club. And if they test the club and they decide they don’t want to go with our club, great. We need to do better, and we need to bring out a better product. We’re pretty confident that when they test it, and go through our fitting system, that they will get a very, very well-fitted club that they will have a lot of success with. So getting out to a custom fitters to offer that option to people to go test.

And if we did have that in place from that first week at the Masters, yeah, business would be 10x what it is right now, but, obviously, we were very unaware that we would be in that position so quickly. I mean, we were we were on the fourth month of, or maybe even the third month at that point, of really actually having a full set. So, yeah, it’s accelerated very quickly, but we’re fast learners, and we’re going to deal with the demand. But getting out to custom fitting centers is our number one priority right now, so people can actually go test, and actually have that experience.

I definitely agree on the custom fitting aspect. Well, I’ve taken up way too much of your time, and those are all the questions I have for now. I feel like we cleared up a lot, though. Congratulations on all the success so far, and we look forward to hearing more from you next time.

See Bryson DeChambeau’s Winning WITB from the 2024 U.S. Open here

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Whats in the Bag

WITB Time Machine: Jordan Spieth’s winning WITB, 2015 John Deere Classic

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At the 2015 John Deere Classic, Jordan Spieth downed Tom Gillis in a playoff for his fourth victory of the season. Spieth entered the final round with a two-stroke lead, bolstered by a Saturday 10-under 61, and was steady enough Sunday to book passage to a playoff at 20 under par. When Gillis wasn’t up to the task, Spieth captured his second trophy at the Silvis, Illinois, event.

Check out the clubs Spieth had in play nine years ago below.

Driver: Titleist 915D2 (9.5 degrees) Buy here.
Shaft: Aldila Rogue Black Limited Edition 60 TX

3-wood: Titleist 915F (15 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 7 X

Hybrid: Titleist 915HD (20.5 degrees) Buy here.
Shaft: Graphite Design Tour AD DI 95 X

Irons: Titleist 714 AP2 (4-9) Buy here.
Shafts: True Temper Project X 6.0

Wedges: Titleist Vokey Design SM5 (46-08F, 52-08F, 56-10S, 60-04L) Buy here.
Shafts: True Temper Project X 6.0

Putter: Scotty Cameron 009 Prototype Buy here.
Grip: SuperStroke Flatso Ultra (Black/White)

Ball: Titleist Pro V1x

Check out more photos of Jordan Spieth’s 2015 WITB here.

WITB Time Machine is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

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